Dainihon Jochugiku Co., Ltd.
handles insecticides and repellents such as Kinchōl and mosquito coils.
In fact, more people may know the “Kincho” brand—famous for its distinctive bird logo—than the company name itself.
In this article, we’ll introduce a collection of Kincho’s TV commercials.
Many spots have aired over the years, and plenty of them are humorous and memorable!
The commercials we’re about to feature are all impactful, so please enjoy as you watch.
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
- Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks
A compilation of Kincho (Kinchō) commercials. The charm lies in their humorous direction! (1–10)
KINCHO Combat “Defense” EditionYasuko
This is a Combat commercial in which the comedian Yasuko plays two roles by herself.
Wearing a long brown wig and dressed like a refined young lady, Yasuko says she’s afraid of cockroaches coming in.
Then, the familiar Yasuko in camouflage attire appears and explains that with Combat, there’s nothing to worry about.
Featuring Yasuko in an unusual look right from the start gives the commercial a very striking impact.
KINCHO Mosquito-Repelling Spray: “Paper Mosquito” EditionDiane
In the commercial for the mosquito-eliminating spray, “Paper Mosquito,” the comedy duo Diane appear in black outfits, giving off a cool vibe.
While we tend to think mosquitoes are always flying around, Yusuke reveals that they actually spend most of their time resting on walls and ceilings.
That’s why the correct way to deal with them is to spray the product on walls and ceilings in advance.
Tsuda quietly nodding along to Yusuke’s narration also leaves an impression, and the duo’s unusually suave demeanor creates a surreal, laugh-inducing contrast.
KINCHO Mold-Prevention Bath Muen-Da “Treasure” VersionNobuhiro Sakuma
This is a commercial introducing the Mold-Prevention Muender for bathrooms, featuring producer Nobuyuki Sakuma, who’s also highly active as an on-screen talent.
Sakuma appears dressed as a pirate captain and introduces the features of Mold-Prevention Muender.
You might wonder what the CM title “Treasure” is referring to, but toward the end Sakuma appears holding a Mold-Prevention Muender placed in a treasure chest.
So the product was being treated as a treasure.
KINCHO Mushikonazu Premium ‘I didn’t hear that’Masami Nagasawa, Jiro (Sissonne)
At a secondhand bookstore run by Jiro from Sisonne, Masami Nagasawa notices an unfamiliar Mushikonazu insect repellent hanging at the storefront.
When she asks Jiro what it is, he replies that it’s the new Mushikonazu Premium.
But since she didn’t know it existed, she presses him, saying, “No one told me? How come I didn’t know?” It’s a commercial that leaves a strong impression thanks to Nagasawa’s natural Kansai dialect and the force of her delivery.
KINCHO Mushi-Konaazu Premium: “It really works on mosquitoes” / “Just hang it right there”Masami Nagasawa, Ayumu Nakajima
Many of you probably remember Masami Nagasawa’s intense Kansai dialect—it really leaves an impression, doesn’t it? Hearing the way she delivers her lines might even make you wonder, “Is she actually from Kansai?” The way she rapidly fires off Kansai-ben at Ayumu Nakajima is striking, and the contrast in their energy levels is another highlight.
It packs a punch and is so funny that you can’t help but want to watch it over and over again.
KINCHO Cockroach Mue-Ender “Husband’s Results”Kōji Yamamoto, Honami Satō
This memorable commercial, with a uniquely heavy, suspense-drama vibe, is an introduction to Cockroach Muender.
Koji Yamamoto speaks to his wife with a serious gaze, saying, “No matter what the outcome is, I will face it.” As you wonder what on earth he’s talking about, he sprays Cockroach Muender in a room and closes the door.
Thirty minutes later, he opens the room, and a scene shows a cockroach emerging from under the furniture and collapsing.
So what he was talking about at the beginning was cockroach extermination! By the way, it’s considerate that the commercial doesn’t show the cockroach directly, instead representing it with a plate labeled “Result.”
KINCHO Shinkatori ‘One Summer’ VersionKatsura Futaba
This is a commercial introducing Shinkatori, which claims to be effective just by placing it somewhere.
Rakugo performer Futaba Katsura presents the product, and her skeptical attitude—saying, “I’ll believe it if I put it in my bedroom for one summer and don’t get bitten by mosquitoes”—actually leaves a positive impression.
Combined with her friendly Kansai dialect lines, it’s the kind of ad that makes you think, “Maybe I should give it a try, too.”