Have you ever seen the TV commercials for Hanasaku Life, a Nippon Life Group company?
When it comes to insurance company commercials, many aim to convey a sense of security and trust, but Hanasaku Life’s ads often focus on friendliness and approachability.
They present things like how easy it is to get a quote and the appeal of their insurance products in a catchy, easy-to-understand way.
In this article, we’ll introduce all of the Hanasaku Life commercials that have aired so far!
Be sure to pay attention to the casting and direction as you watch.
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A roundup of Hanasaku Life Insurance commercials: appealing for their friendly direction and casting
Hanasaku Life Insurance – Life Insurance “A question for those aged 50 and over” edition
This commercial communicates who Hanasaku Life Insurance is recommended for by asking questions aimed at people aged 50 and over.
Through questions that uncover the kinds of thoughts they carry in everyday life, it shows that Hanasaku Life addresses a wide range of concerns.
It also presents plan variations and specific pricing, conveying a commitment to providing peace of mind tailored to each individual.
Hanasaku Life Insurance Life Sugoroku: “If you choose by ‘the company whose contracts are growing now’” version / “If you choose by ‘premium’” version
This is a Hanazaku Life insurance commercial that uses a board game-style portrayal of life to convey criteria for choosing insurance in a fun way.
Its hallmark is a structure where choices advance like rolling dice, clearly communicating, in each installment, appealing points such as the peace of mind that comes from a large number of contracts and budget-friendly premiums.
The fact that many people choose it conveys trustworthiness, and viewers can relate to the coverage that helps you prepare while keeping costs down.
Another key point is how it expresses reliability as a partner supporting life’s important decisions, while adding a playful touch.
Across the series, it comes across as a dependable commercial that shows they’re a partner you can consult with confidence.
