povo is a new au brand that launched in 2021.
In addition to letting you use au’s reliable network at an affordable price, its unique plan—where you can add your favorite “toppings” to the base plan—is a major draw!
Of course, the TV commercials are airing actively as well, and some of you may have happened to see one and become curious about the cast or the background music.
In this article, we’ll introduce povo’s commercials while also touching on the featured performers and songs.
Let’s dive right in!
- [February 2026] Summary of Trending Latest Commercial Songs
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- Popular among young people, the cast is a hot topic! A roundup of Round1 commercials
- Funny commercial song. Popular funny commercial songs.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- Summary of SUUMO commercials: popular actors and actresses, plus musicians, make appearances!
- Amazon Music commercial roundup: commercials featuring popular artists
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Memorable Commercials [2021]
- Citizen commercials roundup: watch ads that captivate with both music and performers
- Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.
Popular figures from various fields unite! A roundup of povo commercials.
au povo “Shall we start povo? Choose only what you use” versionNEW!
This commercial clearly promotes how, with povo, you can choose your monthly data allowance based on how much you use.
It opens with a bar graph comparing monthly smartphone bills, raising the question that the male protagonist’s phone bill might be too high.
Then it briefly explains povo’s pricing structure, emphasizing that you can pick only what you use, so you can save on your phone bill appropriately with a waste-free plan that fits you perfectly.
Paired with a parody song set to “The Bear Went Over the Mountain,” it’s a very friendly and easy-to-understand commercial.
au povo Giga Charge Card ‘Ghost Story’ Version
A commercial that unfolds with the eerie mood of a ghost story.
You watch, wondering what kind of scary tale will be told, only to find that the frightening thing depicted in the ad is, of all things, running out of smartphone data.
It’s true—whether in daily life or when you’re out and about, it’s a real hassle when your phone can’t connect! The ad effectively highlights how povo’s Gigacharge Card, available at convenience stores, comes in handy at such times.
By showing concrete use cases, the message feels relatable and close to home.
povo “Switching Campaign Now Underway!” Version
The “Switching Campaign Now Underway!” edition of povo features adorable characters.
It uses an original pop-style song that further enhances the cheerful vibe of the commercial.
By the way, if you look closely, the music and the characters’ movements are synchronized.
“DANCE” versionMei Tanaka
This is the ‘DANCE’ version of the commercial for povo, a smartphone pricing plan, featuring Mei Tanaka, who is active as a model and actress.
Povo’s round, white character floats and dances, moving more lightly than its shape and appearance would suggest, grooving to the background music.
In line with the idea that the plan is flexible and ever-changing, the povo character also changes its look.
The commercial’s original song, which blends Japanese and English, is really pleasant, isn’t it? At the end, Mei Tanaka appears and joins in the dance.
“povo2.0 START!” version霜降り明星, Harami-chan, Kukikaidan, Erinacchi, Koutei
This is the “povo 2.0 START!” smartphone plan commercial featuring Erina-chi, a dancer who became popular mainly on TikTok, and the beloved comedy duo Shimofuri Myojo.
The ad simply conveys that the povo plan starts from 0 yen and can be customized by the user.
The CM song is “Nobishiro” by Creepy Nuts, a track pre-released from their September 2021 album “Case,” with lyrics that are sure to make your heart feel light.