Commercial Songs by Japanese Female Artists: CM Songs and Popular Track Rankings [2026]

rainbow-coloredayaka8rank/position

Ayaka / “Nijiiro” (Theme song for the NHK morning drama series “Hanako to Anne”) Music Video (Short Ver.)

Ayaka is a female singer-songwriter who has been active since 2006.

After a two-year hiatus starting in 2009, she resumed her career in 2011.

‘Nijiiro’ is a well-known song that served as the theme for a morning drama series, and it was also used in a UQ Mobile commercial.

Start AgainAI9rank/position

AI「Start Again」 (official video)

Even between parent and child—or rather, precisely because they are parent and child—it can be hard to express everyday gratitude and honest feelings.

This commercial tells an animated story of a parent and child who convey those feelings through KitKat.

The real-life episode in which they wrote messages to each other in the message area on the back of the KitKat package and exchanged them is truly heartwarming.

The background music is Start Again, written specifically for this commercial.

The lyrics focus on the word “kikkake” (a catalyst or starting point), which is also the theme of the ad, and their positivity is sure to lift your spirits.

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Hane Keisuke

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We Are The ChampionsAI10rank/position

Queen – We Are The Champions (Official Video)

This commercial, which shows footage of AI singing on an outdoor vision screen, is titled “The Best Ever Is Born.” It highlights how the rich cacao flavor and crispy texture have been refined to their best-ever level.

In line with the ad’s message, AI performs “We Are The Champions.” Originally released by Queen in 1977, the song’s lyrics about overcoming various hardships to become champions are guaranteed to stir the heart.

AI’s soulful vocals also suit the song’s vibe perfectly.

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Hane Keisuke

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HappinessAI11rank/position

AI – Happiness

Songs chosen for Coca-Cola’s winter commercial campaigns often go on to become beloved Christmas staples.

This song is no exception; it’s now cherished in all kinds of settings as a classic Christmas tune.

AI’s powerful vocals, the grand string accompaniment, and the striking peal of bells create a festive yet beautiful finish.

There’s truly no other song that suits the holiday season quite as perfectly!

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Hane Keisuke

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warebaAI12rank/position

“Wareba” (Official video)

This commercial shows a drone show held at Hofu Tenmangu on January 1, 2025.

The show was designed to support students preparing for entrance exams, and it features many messages of encouragement for them.

Even through the screen, the drone performance is so beautiful and powerful that it takes your breath away, and the commercial captures the genuine, emotional reactions of the students watching it.

The moving CM is set to “Wareba,” sung by AI.

Its message—“Let’s move forward together toward our dreams”—is sure to give a boost to many people working hard toward their goals.

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Hane Keisuke

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everlasting snowAimer13rank/position

Aimer 『everlasting snow』MUSIC VIDEO

The LINE Gift commercial “Christmas with LINE Gift 2022.” The song used in the commercial is “everlasting snow.” It’s a ballad sung by Aimer that portrays a beautiful city on Christmas Day and the happiness of having someone special by your side.

One of its major appeals is the structure: gentle vocals in the verses leading to a powerful voice in the chorus.

Also note how it conveys the Christmas atmosphere without using the word “Christmas.”

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yamamoto

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Beautiful worldAimer14rank/position

Aimer “Beautiful World” Lyric Video

This song is notable for Aimer’s heartwarming vocals, which gently embrace deeply held feelings with a clear, transparent tone.

As the protagonist prepares to spread their wings into a vast world while holding an unforgettable dream close to their heart, the delicate piano and the grand string arrangement paint a beautiful picture.

Released in February 2025, the piece was written as the theme song for an Idemitsu Kosan commercial.

Woven into it are wishes for a hope-filled future and gratitude for the small happiness found in everyday life, making it an empowering track that quietly gives a push to anyone about to take a new step forward.