Commercial Songs by Japanese Female Artists: CM Songs and Popular Track Rankings [2026]

ButterflyKimura Kaera81rank/position

Kaela Kimura “Butterfly” [short ver.]

Speaking of weddings, this is the song! Kaela Kimura’s signature track “Butterfly.” It’s famous for having been written specifically for her best friend’s wedding and was used in Recruit’s Zexy commercial.

I imagine many people have used it at their own weddings, haven’t they?

I Want to See You ~Missing You~Matsuda Seiko82rank/position

Junichi Inagaki with Aya Matsuura – I Want to See You

It was released in 1996 as Seiko Matsuda’s 38th single.

Among her singles, it recorded her highest sales and became a million seller.

It was used as the image song for Canon’s “PIXEL,” and in 2014 it was performed as the finale act at the 65th NHK Kōhaku Uta Gassen.

Hold me…Matsuda Seiko83rank/position

[Seiko Matsuda] | ♪ Hold me...

The theme song for Hinoki Real Estate’s “Wacoalé Mansion” commercial.

Music by David Foster and lyrics by Takashi Matsumoto—an impressive lineup.

It’s a sweet and wistful love song.

At David Foster’s 2010 concert in Japan, Seiko Matsuda appeared as a guest and performed this song with him.

Feeling refreshedMoritaka Chisato84rank/position

Chisato Moritaka “Kibun Sōkai” (Music Video)

The 22nd single by Chisato Moritaka, released in 1994.

It’s a song about a beautiful friendship between women: even though the person she likes ends up getting along with her friend, she cheers them on.

It gained popularity after being used in an Asahi Beer commercial.

Later, actress Yumi Adachi covered it, changing part of the lyrics to say “cola” instead of beer.

Blown by the windMoritaka Chisato85rank/position

Chisato Moritaka “Blown by the Wind” (Music Video)

This commercial depicts Chisato Moritaka and her friends traveling through Kyushu and Okinawa, expressing the excitement of encountering new things.

It features various sightseeing spots and local specialties, and by showing them in their hands, it conveys the joy of experiences unique to the region.

Further amplifying the fun and refreshing atmosphere portrayed in the footage is Chisato Moritaka’s “Kaze ni Fukarete.” With a band sound that has depth and hints of folk influences, it conveys bittersweet emotions carried on its gentle tones.

Precisely because the sound also feels tender, the song communicates a will to move forward with positivity.

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kappamaki

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Circle of Thanksayaka86rank/position

Ayaka / The Circle of Thanks Music Video

Centered on the theme of expressing gratitude, this commercial features singer-songwriter Ayaka.

As scenes of people conveying their thanks through KitKat unfold, Ayaka says, “Your feelings of gratitude will surely reach them.” Her signature song “Arigatou no Wa” plays as the background music.

With lyrics overflowing with appreciation for parents and friends, it’s sure to touch your heart.

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Hane Keisuke

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Under the same skyayaka87rank/position

Ayaka – Under the Same Sky

It was the last single Ayaka released before taking a break due to illness, and it became a huge hit as the song for the Asience commercial.

The lyrics were apparently written for a friend of hers.

With the beauty of the lyrics and Ayaka’s powerful vocals, it’s a deeply moving track.

Make dreams your allyayaka88rank/position

Ayaka – With Dreams on My Side

Released in 2009 as Ayaka’s ninth single, the double A-side “Yume wo Mikata ni / Koi Kogarete Mita Yume.” It was used in TV commercials for Shinken Zemi’s high school course and reached No.

6 on the Oricon Weekly Singles Chart.

As her first single after marriage, it’s an uplifting song that showcases her powerful vocals and encourages listeners to believe in their own potential.

Heart UpAyaka & Miura Daichi89rank/position

Ayaka & Daichi Miura / “Heart Up” Music Video

This is a song whose harmony, woven by Ayaka and Daichi Miura’s voices, resonates deeply.

Featured in a Tokyo Metro commercial, it’s beloved across generations.

The lyric “I’m done with getting hurt” leaves a strong impression, offering courage to overcome past pain and take a new step forward.

Released in February 2018, the piece carries a message that stirs the hearts of those in love.

The duo’s standout vocal work warmly envelops listeners.

It’s a perfect track for the commute home from work or school, when you want to soothe a tired heart.

WINDING ROADAyaka × Kobukuro90rank/position

Kobukuro – WINDING ROAD (Ayaka × Kobukuro)

This is a song by Ayaka and Kobukuro, widely loved as the theme for the Nissan Cube commercial, that sings of life’s hardships and hopes.

It gently conveys the courage to push forward along life’s winding road and the hope for a small light waiting ahead.

With deep messages about the importance of loving something with an honest heart, and the new possibilities that appear when you let go of attachments and open your heart, this work became a major hit upon its release in February 2007, reaching No.

2 on the Oricon Weekly Chart.

When facing difficulties or taking a new step forward, it will quietly give you a push and guide you toward joy.