S&B commercials: A collection of delicious ads featuring curry and more
Speaking of S&B, their curry powder in the red tin and their small spice jars are famous.
They also sell easy-to-make curry roux and stew, as well as pasta sauces and Chinese-style seasoning mixes.
In this article, we’ll introduce a whole lineup of S&B commercials!
The visuals are packed with mouthwatering sizzle that will make you think, “I want to eat that!!” just by watching.
As you’re thinking, “What should I make for dinner tonight?” take a look—and if something catches your eye, pick it up and give it a try.
S&B commercials: A compilation of delicious ads for curry and more (1–10)
S&B Foods S&B Powder Roux “Amazing Powder Roux” VersionNEW!Yoh Yoshida
This commercial showcases the appeal packed into S&B’s powdered roux by following actress Yo Yoshida as she cooks.
It explains that, because it’s a powder, you can use less oil for a lighter aftertaste, while still clearly experiencing the aroma of the spices.
It also shows what dishes are being made, and ends with her looking delighted by the taste, conveying not only how easy it is to use but also how delicious it is.
S&B Foods S&B Hon-Nama ‘Savor the Aroma. Hon-Nama Family Gathering’ Version
This commercial depicts a warm family gathering, highlighting how the presence of wasabi makes the happiness shine even more.
The standout moment is when a large platter of sashimi is served, with the wasabi enhancing the dishes and everyone breaking into smiles.
It’s striking to see everyone close their eyes, savoring the moment—whether from the spiciness or the joy.
The narration also conveys the brand’s dedication, making sure the flavor is effectively emphasized as well.
S&B Foods “Harumi Kurihara My Curry” VersionHarumi Kurihara
This is a commercial promoting curry roux jointly developed by S&B and cooking expert Harumi Kurihara.
By showing Harumi Kurihara taking on the challenge of cooking, it clearly conveys the care and attention to detail that went into the product.
Her constant smile is also an important point, suggesting a comforting, heartwarming flavor and that it can be easily incorporated into everyday life.
S&B Foods SPICECHARGE “I’m Brimming with Energy” Version
This is an introductory commercial for SPICECHARGE, a spiced drink released by S&B Foods, a company that sells a variety of spices.
It features three products, each offering a flavor that combines different spices and fruits.
Staying true to the image of spices being good for the body, the commercial is crafted to evoke the expectation that drinking it will make you feel energized.
S&B Foods Lee Kum Kee Oyster Sauce: “Just pour it on and it’s delicious” version / “Turn everyday Chinese into authentic Chinese” version / “Declare your rich love” versionKatsunori Takahashi
This commercial features Katsunori Takahashi speaking from various angles about what makes Lee Kum Kee Oyster Sauce so appealing.
It emphasizes how it can instantly make everyday Chinese dishes taste authentic and how it’s versatile enough to simply drizzle on, highlighting its ease of use.
As devotees of oyster sauce, the ad clearly conveys the desire for viewers to truly experience its charm.
S&B Foods Lee Kum Kee Oyster Sauce ‘Dynamic Lee Kum Kee’ Version
The Lee Kum Kee Oyster Sauce “Dynamic Lee Kum Kee” commercial uses red throughout, giving it a Chinese-cuisine vibe and a bold feel.
I didn’t realize Lee Kum Kee’s oyster sauce was the world’s first oyster sauce and has over 130 years of history! It’s a commercial that really makes you crave Chinese food.
S&B Foods: Machi-Chuka (Neighborhood Chinese) “Bring it on, hungry folks! You’ve got neighborhood Chinese on your side!” edition
This is a commercial for S&B Foods’ liquid seasoning series, inspired by popular dishes from neighborhood Chinese diners.
The appeal is that you can easily make authentic, delicious Chinese food at home.
In the commercial, this appeal is highlighted by portraying a neighborhood Chinese chef standing by your side to help.
Many viewers likely thought, “I want to add this to my family’s meal plans!”