New-era masterpieces meet culture! Reiwa-era tracks that went viral on TikTok
Social media is becoming the default information tool for young people.
Thanks in part to the rise of subscriptions, it’s now a place where songs can become hits and gain widespread recognition.
While revival booms often emerge, there’s also the fun of discovering the latest tracks early.
So this time, we’re introducing songs born in the Reiwa era that went viral on TikTok!
We’ve gathered a wide range—from tracks released by a new generation of artists to songs that became popular because users used them as background music—so be sure to check them out.
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A fusion of iconic new-era songs and culture! Viral Reiwa-era tracks on TikTok (11–20)
Is being cute not enough?CUTIE STREET
CUTIE STREET’s debut track is a standout of Reiwa-era idol pop, blending a catchy melody with an uplifting message.
While playfully questioning the idea of “cuteness,” it celebrates inner strength and the importance of individuality.
It was released digitally on September 9, 2024, followed by a CD release on November 13.
As a group born from KAWAII LAB., a project under ASOBISYSTEM, they captivate with vibrant personalities and energetic performances.
With lyrics that resonate with young women and a burst of positive energy, this pop tune is perfect for anyone seeking to embrace their true self.
My cutest partFRUITS ZIPPER
A FRUITS ZIPPER song that became a massive hit on TikTok, amassing over 900 million views.
It features a catchy, pop melody and lyrics that boost self-esteem.
Released in April 2022, the track reached No.
3 on the Billboard Japan singles chart.
By the end of 2023, the group had won the Best New Artist award at the Japan Record Awards, earning high acclaim within the music industry.
Their media exposure has also grown, including a performance on Music Station.
It’s an uplifting pop tune perfect for anyone who wants to value their own individuality.
That’s enough now.kocchi no kento
This is the seventh single by Kocchi no Kento, distinguished by its pop tones and melodies that resonate with the heart.
The theme of the song is “putting the spotlight on yourself.” It celebrates the importance of being your true self without worrying about others’ opinions.
It has also been chosen as a tie-in for Nippon TV’s short drama series “We Who Smile Shyly Every Day,” earning strong resonance with Gen Z.
Released on October 14, 2024, the song is also used in collaborative drama videos on TikTok and YouTube.
It’s a perfect track for anyone who wants to cherish their individuality or feel the sparkle of youth.
To all my ex-girlfriendsKoresawa
Koresawa has delivered a song that expresses gratitude for past romantic experiences.
Its lively sound and beats are striking, and the dry, jukebox-like texture evokes a sense of nostalgia.
The track carries a positive message that embraces the complex emotions tied to past relationships while expressing appreciation for the present one.
Released digitally on September 4, 2024, this song is recommended not only for those with dating experience but also for anyone harboring complicated feelings toward an ex.
Listening to it may give you the courage to accept the past and move forward into the future.
LeoYuuri
Let me introduce a ballad that reminds us how irreplaceable our everyday, ordinary moments truly are.
Included on Yuuri’s album “Ichi,” released in January 2022, this song tells the story of the bond between a dog and its owner.
As the owner grows up and spends more time with a romantic partner, the lyrics tenderly convey the lonely feelings from the pet’s perspective.
The music video, directed by Mai Sakai and starring rising actress Rin Kataoka, became a hot topic as a tear-jerking MV.
Singing about the importance of the “ordinary” that we often only recognize after it’s gone, this song will gently accompany you when you want to reflect on the time you share with family or pets.
PAKUasmi
This piece exploded in popularity primarily on TikTok and was even selected for the 2022 first-half Trend Challenge Award.
It’s a pop song that highlights asmi’s soft, jazzy vocals.
The catchy lyrics, expressing the sweet-and-sour feelings of romance and a sense of togetherness, resonated with young listeners.
Released on March 30, 2022, it also won the CD Shop Award Kansai Block.
The one-take performance on THE FIRST TAKE became a hot topic as well.
Despite grappling with everyday stress and anxiety, its forward-looking message about wanting to overcome those struggles likely strikes a chord with many living in the modern age.
EdisonSuiyōbi no Campanella
A pop tune characterized by a brisk beat and catchy melody.
Released as a digital single by Wednesday Campanella in February 2022, it became a massive hit, especially on TikTok.
It peaked at No.
13 on the Billboard Japan Hot 100 and won the Music category of the TikTok Buzzword Awards 2022.
With over 2.7 billion total streams, it turned into a social phenomenon.
The lyrics, themed around creativity and self-actualization, resonate with people living in modern society.
The music video, depicting efforts to invent in a laboratory, also drew attention.
It’s a recommended track for those seeking new ideas or pursuing their authentic selves.
We againSG
Singer-songwriter SG, a Japanese-Korean artist who gained popularity through TikTok and YouTube, released this song in April 2021.
Embraced as a “Reiwa-era graduation song,” it captured the hearts of younger listeners and surpassed 150 million streams.
The lyrics, which blend the loneliness of parting with the hope of reunion, resonate with people at life’s turning points, such as graduation or changing jobs.
In November 2024, a concert band arrangement was featured in Calorie Mate’s exam-season support commercial, and a collaborative production with the Blossoming Tokuei High School Wind Ensemble also drew attention.
Its simple “don-don-pa” rhythm makes it easy to sing and popular at school events.
It’s a perfect song for those facing farewells with someone important, as well as middle and high school students about to graduate.
Love♡Scream!AiScReam
The song “Ai♡Scream!” is currently popular on platforms like TikTok and Instagram.
If you’re in your 20s and still keen on trends, you’re probably familiar with it.
Because it’s performed by a voice actor, the arrangement feels somewhat high, but the overall vocal range stays within a typical scope.
As long as you set the key properly, you should be able to follow the pitch without issues.
The real highlight is the spoken lines—if you let loose and sing them without feeling shy, you can expect a big boost in excitement.
Cinderella BoySaucy Dog
Written from a female perspective, this song is a heartfelt love ballad that portrays unrequited feelings and the turmoil of betrayal.
Paralleling the story of Cinderella, it poignantly captures the moment when, like magic fading after midnight, she notices her lover’s true self beneath the idealized image.
Self-deception in turning a blind eye to betrayal, and the complex emotions of anger and dependence, are conveyed over a wistful melody.
Included on the mini-album “Lazy Sunday,” the track was released digitally in August 2021.
It debuted on Music Station in 2022 and ranked second in the annual karaoke charts.
It’s a must-listen for anyone struggling with one-sided love or feeling hurt by a complicated relationship.