Social media is becoming the default information tool for young people.
Thanks in part to the rise of subscriptions, it’s now a place where songs can become hits and gain widespread recognition.
While revival booms often emerge, there’s also the fun of discovering the latest tracks early.
So this time, we’re introducing songs born in the Reiwa era that went viral on TikTok!
We’ve gathered a wide range—from tracks released by a new generation of artists to songs that became popular because users used them as background music—so be sure to check them out.
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Masterpieces and culture of a new era converge! Viral Reiwa-era songs on TikTok (1–10)
OtonokeCreepy Nuts
A track that signals a new frontier for Creepy Nuts.
Released in 2024 as the opening theme for the TV anime Dandadan, it captivates with a unique worldview that fuses the occult and music.
R-Shitei, a standout in Japan’s rap battle scene, delivers masterful flows that blend seamlessly with DJ Matsunaga’s delicate production.
The lyrics, depicting how music enchants people like a supernatural presence dwelling in the heart, stir the listener’s emotions.
An impactful number that presents a new form of hip-hop.
Beat de TouhiHama iku
The unit Hamaiku, formed by Ryuichi Hamaya of Kamaitachi and Erika Ikuta, released this song digitally on November 20, 2022.
The unit was formed after they served as MCs on NHK’s music program Venue101, and the track is characterized by catchy lyrics and a pop sound.
The song was written and composed by meiyo, with choreography by Sota, leader of the dance artist group GANMI.
Centered on the theme of a desire to escape reality, it offers a pop beat and an optimistic message to help listeners get through tough times.
Fuzzy NavelConton Candy
Conton Candy, whose song paints a bittersweet portrait of young love, has been gaining buzz primarily on TikTok.
Formed out of a high school light music club, this three-woman rock band delivers powerful vocals and lyrics that resonate with younger listeners.
Released in April 2023 as the band’s sixth single, the track is also included on their EP “charm,” which came out in September of the same year.
The lyrics, where sweet affection intertwines with aching emotion, are sure to strike a chord with young people wrestling with love.
This pop tune—titled after a cocktail—leaves a pleasant afterglow that evokes memories of youth.
Sorry for being cuteHONEY WORKS
A HoneyWorks track packed with positive messages themed around self-esteem.
It became a big hit on TikTok, capturing the hearts of young people and even topping the annual charts for 2023.
Sung powerfully from the perspective of Chu-tan, a character voiced by Saori Hayami, it emphasizes self-love and the importance of being yourself.
Released in November 2022, its music video drew attention for its visuals as well, surpassing 32 million views just two months after release.
Recommended for those who want to value themselves or build confidence.
With a catchy melody and relatable lyrics, it’s a song that resonates with many listeners.
Is being cute not enough?CUTIE STREET
CUTIE STREET’s debut track is a standout of Reiwa-era idol pop, blending a catchy melody with an uplifting message.
While playfully questioning the idea of “cuteness,” it celebrates inner strength and the importance of individuality.
It was released digitally on September 9, 2024, followed by a CD release on November 13.
As a group born from KAWAII LAB., a project under ASOBISYSTEM, they captivate with vibrant personalities and energetic performances.
With lyrics that resonate with young women and a burst of positive energy, this pop tune is perfect for anyone seeking to embrace their true self.
My cutest partFRUITS ZIPPER
A FRUITS ZIPPER song that became a massive hit on TikTok, amassing over 900 million views.
It features a catchy, pop melody and lyrics that boost self-esteem.
Released in April 2022, the track reached No.
3 on the Billboard Japan singles chart.
By the end of 2023, the group had won the Best New Artist award at the Japan Record Awards, earning high acclaim within the music industry.
Their media exposure has also grown, including a performance on Music Station.
It’s an uplifting pop tune perfect for anyone who wants to value their own individuality.
That’s enough now.kocchi no kento
This is the seventh single by Kocchi no Kento, distinguished by its pop tones and melodies that resonate with the heart.
The theme of the song is “putting the spotlight on yourself.” It celebrates the importance of being your true self without worrying about others’ opinions.
It has also been chosen as a tie-in for Nippon TV’s short drama series “We Who Smile Shyly Every Day,” earning strong resonance with Gen Z.
Released on October 14, 2024, the song is also used in collaborative drama videos on TikTok and YouTube.
It’s a perfect track for anyone who wants to cherish their individuality or feel the sparkle of youth.