Social media is becoming the default information tool for young people.
Thanks in part to the rise of subscriptions, it’s now a place where songs can become hits and gain widespread recognition.
While revival booms often emerge, there’s also the fun of discovering the latest tracks early.
So this time, we’re introducing songs born in the Reiwa era that went viral on TikTok!
We’ve gathered a wide range—from tracks released by a new generation of artists to songs that became popular because users used them as background music—so be sure to check them out.
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Masterpieces and culture of a new era converge! Viral Reiwa-era songs on TikTok (1–10)
OtonokeCreepy Nuts
A track that signals a new frontier for Creepy Nuts.
Released in 2024 as the opening theme for the TV anime Dandadan, it captivates with a unique worldview that fuses the occult and music.
R-Shitei, a standout in Japan’s rap battle scene, delivers masterful flows that blend seamlessly with DJ Matsunaga’s delicate production.
The lyrics, depicting how music enchants people like a supernatural presence dwelling in the heart, stir the listener’s emotions.
An impactful number that presents a new form of hip-hop.
Beat de TouhiHama iku
The unit Hamaiku, formed by Ryuichi Hamaya of Kamaitachi and Erika Ikuta, released this song digitally on November 20, 2022.
The unit was formed after they served as MCs on NHK’s music program Venue101, and the track is characterized by catchy lyrics and a pop sound.
The song was written and composed by meiyo, with choreography by Sota, leader of the dance artist group GANMI.
Centered on the theme of a desire to escape reality, it offers a pop beat and an optimistic message to help listeners get through tough times.
Fuzzy NavelConton Candy
Conton Candy, whose song paints a bittersweet portrait of young love, has been gaining buzz primarily on TikTok.
Formed out of a high school light music club, this three-woman rock band delivers powerful vocals and lyrics that resonate with younger listeners.
Released in April 2023 as the band’s sixth single, the track is also included on their EP “charm,” which came out in September of the same year.
The lyrics, where sweet affection intertwines with aching emotion, are sure to strike a chord with young people wrestling with love.
This pop tune—titled after a cocktail—leaves a pleasant afterglow that evokes memories of youth.
Sorry for being cuteHONEY WORKS
A HoneyWorks track packed with positive messages themed around self-esteem.
It became a big hit on TikTok, capturing the hearts of young people and even topping the annual charts for 2023.
Sung powerfully from the perspective of Chu-tan, a character voiced by Saori Hayami, it emphasizes self-love and the importance of being yourself.
Released in November 2022, its music video drew attention for its visuals as well, surpassing 32 million views just two months after release.
Recommended for those who want to value themselves or build confidence.
With a catchy melody and relatable lyrics, it’s a song that resonates with many listeners.
NOT CUTE ANYMOREILLIT
ILLIT, the girl group set to lead the next generation of K-pop.
They shot to stardom in no time after their debut, and the track you often hear on YouTube Shorts is the title song from their single album “NOT CUTE ANYMORE.” It was released in November 2025.
The charm of this song lies in its theme—set to a breezy reggae rhythm—that expresses a strong will that goes beyond mere “cuteness.” In December 2025, it clinched first place on a KBS music program, cementing its acclaim.
On TikTok and YouTube Shorts, it’s often used for dance videos attempting cool facial-control challenges and clips showcasing dramatic image transformations.
Be sure to check it out.
NIGHT DANCERimase
Singer-songwriter imase, who enjoys overwhelming support from younger generations—especially on TikTok—and continues to score global hits.
This track is a dance tune conceived during a nighttime drive, distinguished by its edgy synth sound.
Layered with airy vocals that weave in falsetto, it has a sleek, stylish finish.
Released digitally in August 2022, it sparked major buzz, surpassing 170 million plays on TikTok.
The lyrics, which carry the wish to turn an ordinary night into something special, are perfect for anyone who wants to savor moments with someone important.
It’s also a great pick as a companion for late-night drives or as background music for relaxing at night.
Otona Blueatarashii gakkou no rīdāzu
A track that sparked buzz with its nostalgic melody evocative of Showa-era kayōkyoku and an impactful head-shaking dance.
The digital-only single released by ATARASHII GAKKO! on May 1, 2020 expresses the gap between a mature outward appearance and a childlike inner self.
The song won the Grand Prize at the TikTok First Half Trend Awards 2023 and also received the Excellent Work Award at the 65th Japan Record Awards.
It’s a highly recommended pop tune that can be enjoyed across generations.
StarmineDa-iCE
Da-iCE’s 22nd single overlays the beauty of fireworks with the brilliance of life.
Released in August 2022, it won an Excellence Award at the 64th Japan Record Awards.
It’s also hugely popular with younger listeners, racking up 500 million views on TikTok.
True to Da-iCE’s style, their expressive vocals—powered by twin vocalists with a four-octave range—deliver an empowering, positive message.
The lyrics encourage you to keep trying without fear of failure, offering a push to anyone pursuing dreams or goals.
It’s a refreshing pop tune that boosts your spirits—perfect for belting out at karaoke.
HabitSEKAI NO OWARI
SEKAI NO OWARI is a four-piece band that creates a one-of-a-kind world with their fantastical musicality and lyrics that explore a wide range of themes.
Written as the theme song for the film “xxxHOLiC,” this track carries an important message that emphasizes the value of self-expression and individuality.
Its mysterious tone perfectly matches the bewitching world crafted by director Mika Ninagawa.
Released on CD in June 2022, it has since been performed on numerous TV programs and at music festivals.
With a light, catchy beat, it’s a song you’ll want to listen to over and over again.
Chu, diversity.ano
Incorporating Chinese-inspired motifs, this track by ano was released digitally in November 2022 as the ending theme for episode 7 of the anime Chainsaw Man.
Its addictive melody line is a joy to sing at karaoke.
The music video also features a standout dance performance by ano in a cheongsam.
It’s a song that reveals something new with every listen, reflecting ano’s drive to explore fresh forms of expression.