New-era masterpieces meet culture! Reiwa-era tracks that went viral on TikTok
Social media is becoming the default information tool for young people.
Thanks in part to the rise of subscriptions, it’s now a place where songs can become hits and gain widespread recognition.
While revival booms often emerge, there’s also the fun of discovering the latest tracks early.
So this time, we’re introducing songs born in the Reiwa era that went viral on TikTok!
We’ve gathered a wide range—from tracks released by a new generation of artists to songs that became popular because users used them as background music—so be sure to check them out.
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A fusion of iconic new-era songs and culture! Viral Reiwa-era tracks on TikTok (11–20)
EdisonSuiyōbi no Campanella
A pop tune characterized by a brisk beat and catchy melody.
Released as a digital single by Wednesday Campanella in February 2022, it became a massive hit, especially on TikTok.
It peaked at No.
13 on the Billboard Japan Hot 100 and won the Music category of the TikTok Buzzword Awards 2022.
With over 2.7 billion total streams, it turned into a social phenomenon.
The lyrics, themed around creativity and self-actualization, resonate with people living in modern society.
The music video, depicting efforts to invent in a laboratory, also drew attention.
It’s a recommended track for those seeking new ideas or pursuing their authentic selves.
We againSG
Singer-songwriter SG, a Japanese-Korean artist who gained popularity through TikTok and YouTube, released this song in April 2021.
Embraced as a “Reiwa-era graduation song,” it captured the hearts of younger listeners and surpassed 150 million streams.
The lyrics, which blend the loneliness of parting with the hope of reunion, resonate with people at life’s turning points, such as graduation or changing jobs.
In November 2024, a concert band arrangement was featured in Calorie Mate’s exam-season support commercial, and a collaborative production with the Blossoming Tokuei High School Wind Ensemble also drew attention.
Its simple “don-don-pa” rhythm makes it easy to sing and popular at school events.
It’s a perfect song for those facing farewells with someone important, as well as middle and high school students about to graduate.
Cinderella BoySaucy Dog
Written from a female perspective, this song is a heartfelt love ballad that portrays unrequited feelings and the turmoil of betrayal.
Paralleling the story of Cinderella, it poignantly captures the moment when, like magic fading after midnight, she notices her lover’s true self beneath the idealized image.
Self-deception in turning a blind eye to betrayal, and the complex emotions of anger and dependence, are conveyed over a wistful melody.
Included on the mini-album “Lazy Sunday,” the track was released digitally in August 2021.
It debuted on Music Station in 2022 and ranked second in the annual karaoke charts.
It’s a must-listen for anyone struggling with one-sided love or feeling hurt by a complicated relationship.
LeoYuuri
Let me introduce a ballad that reminds us how irreplaceable our everyday, ordinary moments truly are.
Included on Yuuri’s album “Ichi,” released in January 2022, this song tells the story of the bond between a dog and its owner.
As the owner grows up and spends more time with a romantic partner, the lyrics tenderly convey the lonely feelings from the pet’s perspective.
The music video, directed by Mai Sakai and starring rising actress Rin Kataoka, became a hot topic as a tear-jerking MV.
Singing about the importance of the “ordinary” that we often only recognize after it’s gone, this song will gently accompany you when you want to reflect on the time you share with family or pets.
Love♡Scream!AiScReam
The song “Ai♡Scream!” is currently popular on platforms like TikTok and Instagram.
If you’re in your 20s and still keen on trends, you’re probably familiar with it.
Because it’s performed by a voice actor, the arrangement feels somewhat high, but the overall vocal range stays within a typical scope.
As long as you set the key properly, you should be able to follow the pitch without issues.
The real highlight is the spoken lines—if you let loose and sing them without feeling shy, you can expect a big boost in excitement.
TETETEpirafu seijin
@pilafalien New song “TETETE” is out now 🌏 It was super hard to learn this!! Thank you for the choreography 🙏🏻 @shoriwinboy#IWantToBeOnTheRecommendations#Pilafians#TETETE
♬ TETETE – Pilafian (from Planet Pilaf)
This track is highly recommended for posting original dance videos on TikTok.
It’s a song released in April 2025 by Pirafu Seijin, an artist who builds diverse sounds around hip-hop.
The electronic beat and the hook that sticks in your head after just one listen are incredibly catchy.
The piece was reportedly created with a focus on the sound’s resonance and the comfort of the rhythm rather than the meaning of the words, and just listening to it will naturally get your body moving.
With its upbeat vibe, Pirafu Seijin has also posted their own dance videos to TikTok, so definitely try copying the moves!
A fusion of iconic songs and culture from a new era! TikTok-viral Reiwa tracks (21–30)
Yes, with pleasure.kocchi no kento
Rather than gravely lamenting how hard it is to live in modern society, Hai Yorokonde packs in a humorous sensibility and a string of irresistibly catchy, TikTok-ready phrases, making it one of 2024’s defining hits.
The multitalented Kocchino Kento also performed this song at that year’s NHK Kouhaku Uta Gassen, cementing his nationwide recognition—a fresh memory for many.
While showcasing the vocal prowess he honed through a cappella, the distinctive humor and the melodies and lyrics that stick in your head after a single listen, as mentioned above, make the song a surefire crowd-pleaser at karaoke across generations.
The rapid-fire passages do take some getting used to, but if you struggle to keep up, focus on practicing the tricky parts and memorize them well enough to sing without looking at the lyrics—you may be surprised how smoothly it comes together.
