New-era masterpieces meet culture! Reiwa-era tracks that went viral on TikTok
Social media is becoming the default information tool for young people.
Thanks in part to the rise of subscriptions, it’s now a place where songs can become hits and gain widespread recognition.
While revival booms often emerge, there’s also the fun of discovering the latest tracks early.
So this time, we’re introducing songs born in the Reiwa era that went viral on TikTok!
We’ve gathered a wide range—from tracks released by a new generation of artists to songs that became popular because users used them as background music—so be sure to check them out.
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A fusion of iconic new-era songs and culture! Viral Reiwa-era tracks on TikTok (11–20)
Otona Blueatarashii gakkou no rīdāzu
A track that sparked buzz with its nostalgic melody evocative of Showa-era kayōkyoku and an impactful head-shaking dance.
The digital-only single released by ATARASHII GAKKO! on May 1, 2020 expresses the gap between a mature outward appearance and a childlike inner self.
The song won the Grand Prize at the TikTok First Half Trend Awards 2023 and also received the Excellent Work Award at the 65th Japan Record Awards.
It’s a highly recommended pop tune that can be enjoyed across generations.
EdisonSuiyōbi no Campanella
A pop tune characterized by a brisk beat and catchy melody.
Released as a digital single by Wednesday Campanella in February 2022, it became a massive hit, especially on TikTok.
It peaked at No.
13 on the Billboard Japan Hot 100 and won the Music category of the TikTok Buzzword Awards 2022.
With over 2.7 billion total streams, it turned into a social phenomenon.
The lyrics, themed around creativity and self-actualization, resonate with people living in modern society.
The music video, depicting efforts to invent in a laboratory, also drew attention.
It’s a recommended track for those seeking new ideas or pursuing their authentic selves.
PAKUasmi
This piece exploded in popularity primarily on TikTok and was even selected for the 2022 first-half Trend Challenge Award.
It’s a pop song that highlights asmi’s soft, jazzy vocals.
The catchy lyrics, expressing the sweet-and-sour feelings of romance and a sense of togetherness, resonated with young listeners.
Released on March 30, 2022, it also won the CD Shop Award Kansai Block.
The one-take performance on THE FIRST TAKE became a hot topic as well.
Despite grappling with everyday stress and anxiety, its forward-looking message about wanting to overcome those struggles likely strikes a chord with many living in the modern age.
NOT CUTE ANYMOREILLIT
ILLIT, the girl group set to lead the next generation of K-pop.
They shot to stardom in no time after their debut, and the track you often hear on YouTube Shorts is the title song from their single album “NOT CUTE ANYMORE.” It was released in November 2025.
The charm of this song lies in its theme—set to a breezy reggae rhythm—that expresses a strong will that goes beyond mere “cuteness.” In December 2025, it clinched first place on a KBS music program, cementing its acclaim.
On TikTok and YouTube Shorts, it’s often used for dance videos attempting cool facial-control challenges and clips showcasing dramatic image transformations.
Be sure to check it out.
We againSG
Singer-songwriter SG, a Japanese-Korean artist who gained popularity through TikTok and YouTube, released this song in April 2021.
Embraced as a “Reiwa-era graduation song,” it captured the hearts of younger listeners and surpassed 150 million streams.
The lyrics, which blend the loneliness of parting with the hope of reunion, resonate with people at life’s turning points, such as graduation or changing jobs.
In November 2024, a concert band arrangement was featured in Calorie Mate’s exam-season support commercial, and a collaborative production with the Blossoming Tokuei High School Wind Ensemble also drew attention.
Its simple “don-don-pa” rhythm makes it easy to sing and popular at school events.
It’s a perfect song for those facing farewells with someone important, as well as middle and high school students about to graduate.
LeoYuuri
Let me introduce a ballad that reminds us how irreplaceable our everyday, ordinary moments truly are.
Included on Yuuri’s album “Ichi,” released in January 2022, this song tells the story of the bond between a dog and its owner.
As the owner grows up and spends more time with a romantic partner, the lyrics tenderly convey the lonely feelings from the pet’s perspective.
The music video, directed by Mai Sakai and starring rising actress Rin Kataoka, became a hot topic as a tear-jerking MV.
Singing about the importance of the “ordinary” that we often only recognize after it’s gone, this song will gently accompany you when you want to reflect on the time you share with family or pets.
A fusion of iconic songs and culture from a new era! TikTok-viral Reiwa tracks (21–30)
Love♡Scream!AiScReam
The song “Ai♡Scream!” is currently popular on platforms like TikTok and Instagram.
If you’re in your 20s and still keen on trends, you’re probably familiar with it.
Because it’s performed by a voice actor, the arrangement feels somewhat high, but the overall vocal range stays within a typical scope.
As long as you set the key properly, you should be able to follow the pitch without issues.
The real highlight is the spoken lines—if you let loose and sing them without feeling shy, you can expect a big boost in excitement.
