New-era masterpieces meet culture! Reiwa-era tracks that went viral on TikTok
Social media is becoming the default information tool for young people.
Thanks in part to the rise of subscriptions, it’s now a place where songs can become hits and gain widespread recognition.
While revival booms often emerge, there’s also the fun of discovering the latest tracks early.
So this time, we’re introducing songs born in the Reiwa era that went viral on TikTok!
We’ve gathered a wide range—from tracks released by a new generation of artists to songs that became popular because users used them as background music—so be sure to check them out.
Masterpieces and culture of a new era converge! Viral Reiwa-era songs on TikTok (1–10)
Tontsukatan-tanNEW!Kureijī Wowuwo!!
A pop-rock number bursting with the cheerful energy of “Crazy Wow Wow!!”.
Released as a digital single in October 2025, it drew major attention, including spending a total of three weeks at No.
1 on Billboard JAPAN’s Heatseekers Songs chart.
The arrangement is packed with fun details—Black music-inspired synthesizers and glockenspiel tones, plus rap-like phrases.
Thanks to an animated music video by popular illustrator Seikatsu, dance clips have been blowing up on TikTok and other social media.
The lively call-and-response parts are memorable, sweeping away those Monday blues.
An upbeat tune perfect for getting everyone hyped together.
Cream Soda and Chandelier feat. NenneNEW!Kami no Mei (mei) & Henrii
A collaborative work by Mei Jinno and Henrii, included on the mini-album “Vanilla Cottage” released in June 2020.
It became a viral hit mainly on social media such as TikTok, and that same year it ranked on Spotify’s domestic year-end Viral Chart, making it a work emblematic of the social media era.
In lyrics that use the motifs of cream soda—a sweet drink—and a chandelier that emits an otherworldly light, it portrays the ambiguity of a romance that hasn’t fully turned into certainty.
With Nenne’s vocals added, you can savor a worldview that perfectly matches the slightly nostalgic retro-pop sound.
It’s a charming pop tune with a nostalgic atmosphere, one you’ll want people wrestling with the push and pull of love to hear.
Fuzzy NavelConton Candy
Conton Candy, whose song paints a bittersweet portrait of young love, has been gaining buzz primarily on TikTok.
Formed out of a high school light music club, this three-woman rock band delivers powerful vocals and lyrics that resonate with younger listeners.
Released in April 2023 as the band’s sixth single, the track is also included on their EP “charm,” which came out in September of the same year.
The lyrics, where sweet affection intertwines with aching emotion, are sure to strike a chord with young people wrestling with love.
This pop tune—titled after a cocktail—leaves a pleasant afterglow that evokes memories of youth.
OtonokeCreepy Nuts
A track that signals a new frontier for Creepy Nuts.
Released in 2024 as the opening theme for the TV anime Dandadan, it captivates with a unique worldview that fuses the occult and music.
R-Shitei, a standout in Japan’s rap battle scene, delivers masterful flows that blend seamlessly with DJ Matsunaga’s delicate production.
The lyrics, depicting how music enchants people like a supernatural presence dwelling in the heart, stir the listener’s emotions.
An impactful number that presents a new form of hip-hop.
Sorry for being cuteHONEY WORKS
A HoneyWorks track packed with positive messages themed around self-esteem.
It became a big hit on TikTok, capturing the hearts of young people and even topping the annual charts for 2023.
Sung powerfully from the perspective of Chu-tan, a character voiced by Saori Hayami, it emphasizes self-love and the importance of being yourself.
Released in November 2022, its music video drew attention for its visuals as well, surpassing 32 million views just two months after release.
Recommended for those who want to value themselves or build confidence.
With a catchy melody and relatable lyrics, it’s a song that resonates with many listeners.
Beat de TouhiHama iku
The unit Hamaiku, formed by Ryuichi Hamaya of Kamaitachi and Erika Ikuta, released this song digitally on November 20, 2022.
The unit was formed after they served as MCs on NHK’s music program Venue101, and the track is characterized by catchy lyrics and a pop sound.
The song was written and composed by meiyo, with choreography by Sota, leader of the dance artist group GANMI.
Centered on the theme of a desire to escape reality, it offers a pop beat and an optimistic message to help listeners get through tough times.
StarmineDa-iCE
Da-iCE’s 22nd single overlays the beauty of fireworks with the brilliance of life.
Released in August 2022, it won an Excellence Award at the 64th Japan Record Awards.
It’s also hugely popular with younger listeners, racking up 500 million views on TikTok.
True to Da-iCE’s style, their expressive vocals—powered by twin vocalists with a four-octave range—deliver an empowering, positive message.
The lyrics encourage you to keep trying without fear of failure, offering a push to anyone pursuing dreams or goals.
It’s a refreshing pop tune that boosts your spirits—perfect for belting out at karaoke.