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[Yogurt Commercial Songs] A Special Feature on Memorable CM Tunes Through the Years
Have you ever watched TV and wondered about the song playing in a yogurt commercial? The tracks chosen to match yogurt’s healthy and refreshing image are all irresistibly catchy—so much so that you’ll find yourself humming along.
From original songs created just for the commercials to tie-in tracks, there are plenty of memorable tunes.
In this article, we’ll introduce the songs used in those yogurt commercials.
Just listening will surely bring back the visuals of those fresh, breezy ads!
[Yogurt Commercial Songs] A Special Feature on Memorable CM Songs Through the Years (1–10)
Bottomless beautySaitō Kazuyoshi
This commercial promotes Megmilk’s Megumi Gasseri SP Strain Yogurt by highlighting how it supports the activities of many different people.
A variety of professions appear, conveying that health is important no matter what you do, and expressing the brand’s commitment to supporting it from within the body.
The song that accentuates the calm atmosphere of the visuals is Kazuyoshi Saito’s “Bottomless Beauty.” While the tempo feels gentle, the tone carries a sense of boldness, conveying a powerful feeling of moving forward step by step.
If we laugh together
The theme song created to commemorate the 40th anniversary of Yamaguchi Kenraku’s Soyokaze Yogurt is “If We Smile Together.” The song as a whole expresses a gentle desire to turn tears into smiles.
The word “pururun” is also a key point, conveying the yogurt’s delicious taste and smooth texture.
The commercial that uses this song features lyrics illustrated in animation, expressing the warmth embedded in the music.
Original song
This commercial introduces the history behind the classic phrase that plays at the end of the ad and emphasizes how long it has been beloved.
When the signature phrase first appeared, there was also a song that came before it, conveying how Meiji Bulgaria Yogurt should be enjoyed.
The characters styled with a Bulgarian motif and the song’s atmosphere are striking, expressing an uplifting sense that there are many different ways to enjoy it.
The continued use of this phrase over many years also conveys a respect for the original intent.
rainbow
This commercial gently conveys the idea that making a habit of drinking Meiji R-1 leads to better health tomorrow.
It shows various people—those working hard, families spending time together—drinking R-1 and smiling as they go about their daily lives.
To highlight the warmth portrayed in these scenes, the characters sing the song “Niji.” The song depicts the simple happiness found in everyday life and conveys a positive feeling of enjoying each day.
Brindisi (Drinking Song) from the opera La TraviataGiuseppe Verdi
This commercial promotes Yotsuba Hokkaido Drinkable Yogurt by highlighting not only its delicious taste but also its beneficial effects for the body.
It features a setup where someone appears to explain the benefits to a person enjoying the flavor, creating a relaxed atmosphere suitable before bedtime.
The music that further enhances the gentle mood conveyed in the video is the Drinking Song (Libiamo ne’ lieti calici) from the opera La Traviata.
Its melody feels both light and grand, with a soft warmth that soothes the heart.
Colonel BogeyK.J.Alford
This commercial conveys the delicious taste and health-supporting benefits of Meiji Probio Yogurt LG21 through a playful exchange between Aoi Miyazaki and Tortoise Matsumoto.
Tortoise Matsumoto appears with yogurt before Aoi Miyazaki, who looks tired, and as the yogurt’s effects on the body take hold, her expression changes into a smile.
When explaining those benefits, Tortoise Matsumoto sings an arrangement of the march Colonel Bogey.
Leveraging the march’s signature upbeat mood and lightness, the ad powerfully expresses positive emotions.
Caprices, 24 in A minor, Op. 1 No. 24Niccolò Paganini
This commercial uniquely promotes Morinaga Delicious Tomato Yogurt, which emphasizes the fleshy texture of tomatoes.
The key point is having people who actually dislike tomatoes try it; their reluctant expressions convey just how strongly the tomato flavor comes through.
Enhancing those reactions is the music: Caprice No.
24 in A minor.
Its striking, tense melody leaves an impression and builds excitement about what will happen next.