[July 2024] Compilation of commercial jingles

Fear for NobodyMåneskin

This commercial straightforwardly showcases the powerful performance of Honda’s ZR-V SUV through driving footage and narration.

Because the car is mostly shown driving under overcast skies, its stylish looks and cool character come through all the more clearly.

The song used is Måneskin’s “Fear for Nobody,” and its light rhythm and sound also convey the desire for the ZR-V to bring a cool touch to everyday life.

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kappamaki

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My Favorite ThingsRichard Rodgers

This is a commercial from the “Yes, Kyoto, let’s go” campaign that JR Central has been running since 1993.

The CM features a wide range of quintessential Kyoto scenes, from the traditional to the modern, and many viewers likely found themselves thinking, “Kyoto is wonderful.” The background music is a hummed version of “My Favorite Things,” a staple of the campaign’s commercials.

The gentle humming pairs beautifully with the calm, composed visuals.

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Hane Keisuke

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The Greatest Show

The Greatest Showman Cast – The Greatest Show (Official Audio)

Future Lemon Sour CM 'With Real Lemon Slices' Version 30 Seconds

This is a commercial introducing what Asahi Beer’s “future lemon sour” is like.

Using visuals that show the inside of the can, it clearly conveys a new experience in which lemon slices rise up.

Because the footage is simple and focuses only on the product, it emphasizes a sense of novelty and the desire for viewers to try it.

It’s also important that there’s a brief break in the background track, “The Greatest Show”; that moment of silence heightens viewers’ focus on the visuals.

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kappamaki

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The Last Rose Of Summer

The Last Rose Of Summer

Set against footage of the Southern Alps and the Hakushu Distillery, this is a commercial for Suntory’s Hakushu whisky.

In a calm, measured narration, it introduces the brand’s dedication to whisky-making.

The background music is the Irish folk song “The Last Rose of Summer,” whose gentle, soothing warmth perfectly matches the mood of the commercial.

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Hane Keisuke

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helm’N Bass10-FEET

10-FEET – helm’N bass (Asahi Super Dry × 3×3.EXE PREMIER Support Song)

This is an Asahi Super Dry commercial that conveys the intense atmosphere of 3×3.EXE, a three-on-three basketball tournament.

The imagery emphasizes speed and refreshment, and it also gives the impression of highlighting Super Dry’s crisp, refreshing taste.

The track used is 10-FEET’s “helm’N Bass,” whose power and sense of speed pair perfectly with the sports footage.

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kappamaki

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Small Revolution40mP feat. Ayuni D

"Small Revolution" 40mP feat. Ayuni D (PEDRO)

This is a commercial for the vocational school HAL that uses animation.

A girl holds something like a crystal, and the moment it shatters, the haze over the world clears in an instant.

It seems to be a production choice to prove she’s gotten serious.

The narration in the commercial also informs viewers that campus tours are available every day.

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sasashina

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roadshowAge Factory

Age Factory “Roadshow” (Official Music Video)

This is a series of commercials for the Yogibo beanbag sofa, which changes shape to fit any form.

They show scenes like a working woman relaxing and hugging her Yogibo, and a busy mother sitting on Yogibo with her baby—conveying that it’s a product that fits into any situation.

The CM song is “Roadshow” by Age Factory, a rock band from Nara Prefecture.

It’s a song about spending time with someone important.

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sasashina

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