Funny Commercials [March 2025]

ST Shoshuryoku “Princess Kaguya” Edition

Nice Commercial: ST – Room Deodorizer “Kaguya-hime” Edition

Speaking of Deoshushryoku commercials, many people probably remember the one where Miguel shows off his powerful singing voice, but the “Kaguya-hime” version—where a foreign woman shouts, “So smelly!”—likely stuck in your memory too, right? And the celestial being’s single line, “Use it,” as they hand over Deoshushryoku also made quite an impact, didn’t it?

Suntory BOSS Alien Jones ‘Sekigahara’ EditionTommy Lee Jones, Tamori, Mansai Nomura, Taka and Toshi

Suntory BOSS Commercial Alien Jones: Sekigahara Edition

A commercial depicting the Battle of Sekigahara, with Tamori playing Tokugawa Ieyasu and Mansai Nomura playing Ishida Mitsunari.

Tommy Lee Jones and the comedy duo Taka and Toshi appear as foot soldiers, portraying the harsh realities of the battlefield with a touch of humor.

It concludes, as always, with a message honoring those working on the front lines.

NatureLab MARO: ‘This man is doing it.’ (version)Daiki Tsuneta

MARO Official Commercial: 'This Man Is Doing It.' 30-Second Version

This is a commercial for MARO shampoo, which is said to have a hair volumizing effect.

Daiki Tsuneta from King Gnu appears in it and is suspected by a police officer of something.

In response to the officer’s question, “You’re doing it, right?”, Tsuneta stubbornly replies, “I’m not.” In fact, he was being asked whether he uses MARO’s 3D Volume Up Shampoo.

And the reason for the suspicion lay in the photo on his driver’s license.

It’s a commercial with a well-crafted, immersive world that’s quite entertaining, so be sure to watch the full version.

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Hane Keisuke

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Recruit AirREGI Order “Small Talk” Edition / “Adventure” Edition / “Appreciative” EditionEtsushi Toyokawa, Shinobu Hasegawa

Air REGI Order “Aside” Version 15s / Etsushi Toyokawa, Shinobu Hasegawa

AirREGI Order “Adventure” version 15 seconds / Etsushi Toyokawa, Shinobu Hasegawa

Air Register Order “Appreciated” Version — Start at 0 yen! 19 seconds / Etsushi Toyokawa, Shinobu Hasegawa

This amusing exchange between Hasegawa Shinobu, the owner of an izakaya, and a regular customer, Etsushi Toyokawa, is from a commercial for AirREGI Order.

It’s a service that lets customers place orders at their table using their own smartphones, and the ad highlights its convenience and benefits.

At the end of the commercial, there’s a punchline that shows Toyokawa’s humorous side, so be sure to watch each version all the way through.

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Hane Keisuke

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Morinaga Confectionery Choco Monaka Jumbo “Crispy Ruins” VersionSUPER EIGHT

[SUPER EIGHT] Crispy Ruins Arc [Choco Monaka Jumbo] (with subtitles)

In this commercial titled “Crispy Ruins,” the members of SUPER EIGHT become an expedition team and set out to uncover the secret behind the delicious taste of Choco Monaka Jumbo.

Although they fall underground right after setting off, they discover that the wall of chocolate along the side of the Choco Monaka Jumbo is the key to its great taste.

It’s a fun commercial to watch.

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Hane Keisuke

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Koikeya Polinky

Koikeya “Porinky”

Polinky is a snack released by Koikeya in 1990.

It featured a trio of characters called the Three Polinkies, and the original song that put the snack’s shape and delicious secret into the lyrics was unforgettable! The tune was so catchy that you couldn’t help but hum along, and it surely remains in many people’s memories.

By the way, you might expect the song to reveal the secret, but in the end it wraps up with a cheeky line: “We’re not telling you!”