Funny Commercials [March 2025]

Iris Ohyama Fresh Rice “Revenge of the Fresh-Rice Faction” (version)Ryo Yoshizawa

Ryo Yoshizawa grins, saying, “I don’t dislike factional infighting,” as Iris Ohyama unveils a new commercial for its Fresh Rice.

This commercial depicts Shojiki Kaname, played by Ryo Yoshizawa, being asked by the executive director for ideas for a packaged rice commercial.

It turns out the executive director is on Team Packaged Rice and is engaged in a factional rivalry with the Fresh Rice camp.

Kaname teases, “You’re getting nervous because fresh rice is selling, aren’t you?” and “First-grade rice is delicious, after all,” highlighting that Iris’s fresh rice is tasty and selling well.

The clever setup—promoting fresh rice through a conversation with the packaged-rice–leaning executive—makes for a memorable ad.

Iris Ohyama Instant-Heat Vacuum Pot “I don’t know” VersionRyo Yoshizawa

Ryo Yoshizawa says about a commercial offer, 'This will sell, for sure.' Iris Ohyama Shun-Netsu Vacuum Rice Cooker 'I don’t know about that' version

In this piece, featuring Ryo Yoshizawa as the character Tadashi Kaname, a rice cooker called the Shunetsu Vacuum Pot is introduced.

It shows a meeting for a rice cooker commercial with Iris, where Kaname takes a bite of rice cooked with the Shunetsu Vacuum Pot and says, “This will sell.” However, he then adds, “But don’t blame me if packaged rice stops selling,” delivering a surreal punchline that pokes fun at the sales of the company’s own packaged rice.

AEON Card “Hero” version / “New Life” versionTakayuki Yamada, Ryusei Yokohama

Takayuki Yamada × Ryusei Yokohama - AEON Card: Hero Edition

This commercial features Takayuki Yamada and Ryusei Yokohama introducing how the AEON Card and AEON Pay app can be used in various situations.

In the “Hero” version, AEON Pay shoots a beam, and in the “New Life” version, the AEON Card is used as a curtain or a comforter—humorously depicting uses that would normally be impossible.

While such extreme uses are impractical, the ad showcases with a refreshing tone that all the other features are genuinely useful.

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kappamaki

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ST Shoshuryoku “Princess Kaguya” Edition

Nice Commercial: ST – Room Deodorizer “Kaguya-hime” Edition

Speaking of Deoshushryoku commercials, many people probably remember the one where Miguel shows off his powerful singing voice, but the “Kaguya-hime” version—where a foreign woman shouts, “So smelly!”—likely stuck in your memory too, right? And the celestial being’s single line, “Use it,” as they hand over Deoshushryoku also made quite an impact, didn’t it?

Suntory BOSS Alien Jones ‘Sekigahara’ EditionTommy Lee Jones, Tamori, Mansai Nomura, Taka and Toshi

Suntory BOSS Commercial Alien Jones: Sekigahara Edition

A commercial depicting the Battle of Sekigahara, with Tamori playing Tokugawa Ieyasu and Mansai Nomura playing Ishida Mitsunari.

Tommy Lee Jones and the comedy duo Taka and Toshi appear as foot soldiers, portraying the harsh realities of the battlefield with a touch of humor.

It concludes, as always, with a message honoring those working on the front lines.

NatureLab MARO: ‘This man is doing it.’ (version)Daiki Tsuneta

MARO Official Commercial: 'This Man Is Doing It.' 30-Second Version

This is a commercial for MARO shampoo, which is said to have a hair volumizing effect.

Daiki Tsuneta from King Gnu appears in it and is suspected by a police officer of something.

In response to the officer’s question, “You’re doing it, right?”, Tsuneta stubbornly replies, “I’m not.” In fact, he was being asked whether he uses MARO’s 3D Volume Up Shampoo.

And the reason for the suspicion lay in the photo on his driver’s license.

It’s a commercial with a well-crafted, immersive world that’s quite entertaining, so be sure to watch the full version.

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Hane Keisuke

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Recruit AirREGI Order “Small Talk” Edition / “Adventure” Edition / “Appreciative” EditionEtsushi Toyokawa, Shinobu Hasegawa

Air REGI Order “Aside” Version 15s / Etsushi Toyokawa, Shinobu Hasegawa

AirREGI Order “Adventure” version 15 seconds / Etsushi Toyokawa, Shinobu Hasegawa

Air Register Order “Appreciated” Version — Start at 0 yen! 19 seconds / Etsushi Toyokawa, Shinobu Hasegawa

This amusing exchange between Hasegawa Shinobu, the owner of an izakaya, and a regular customer, Etsushi Toyokawa, is from a commercial for AirREGI Order.

It’s a service that lets customers place orders at their table using their own smartphones, and the ad highlights its convenience and benefits.

At the end of the commercial, there’s a punchline that shows Toyokawa’s humorous side, so be sure to watch each version all the way through.

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Hane Keisuke

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