Lovely commercial jingle

CM Song Compilation [March 2025]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Along with the spring breeze, a wave of brand-new commercial songs for March 2025 has arrived! Have you ever found yourself stopping whatever you were doing when a melody casually slipped into your ears while watching TV or browsing video sites? From a UNIQLO ad where Haruka Ayase and Yumi Kawai dance lightly to the sound of a Southern All Stars track, to an animation-style spot beautifully paired with a newly written song by Keina Suda, this spring’s CM songs are especially memorable.

In this article, we’ll take a closer look at the buzzy commercial songs that aired in March!

Latest Commercial Songs [March 2025] (11–20)

Asahi Beer Asahi Super Dry 'Win MLB Opening Series Merchandise' Edition

＋MatterONE OK ROCK

ONE OK ROCK: +Matter [OFFICIAL MUSIC VIDEO]

＋MatterONE OK ROCK

Asahi Super Dry has fans all across Japan.

Here’s a commercial announcing a campaign where drinking this beer gives you a chance to win MLB Opening Series merchandise.

The song chosen is ONE OK ROCK’s “+Matter.” Though they’re a Japanese band, their strong international reputation makes the track a perfect fit for this CM.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Kirin Beverage Kirin Afternoon Tea “Spring Afternoon Encounter” version

Spring ~Destiny~Uru

[Official] Uru “Spring ~Destiny~” - Kirin “Gogo no Kocha” (Afternoon Tea) commercial song

Spring ~Destiny~Uru

This is a commercial for Afternoon Tea featuring scenes of various clubs recruiting on university entrance ceremony day.

It shows Ren Meguro watching two freshmen who meet after one picks up the other’s dropped welcome-event flyer.

The line “Sometimes you meet friends for life on a spring afternoon” likely brought back memories of youth for many adults.

This spring-themed commercial features Uru’s song “Haru ~Destiny~,” a wonderful track that portrays the encounters that come with spring.

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Hana Cupid Mother’s Day: Hana Cupid “This year, it’s from me” edition

existenceWANIMA

WANIMA “Existence” OFFICIAL MUSIC VIDEO / Flower Cupid Mother’s Day CM song

existenceWANIMA

A commercial for Hana Cupid, a service that delivers flowers right after you order.

Shohei Miura holds a bouquet of carnations and encourages giving flowers for Mother’s Day.

The CM’s BGM features “Sonzai,” released by WANIMA in 2025.

If you watch the music video, you’ll notice it’s a song that expresses gratitude to a grandmother, but the lyrics are perfect for a Mother’s Day tune.

It’s a slow-tempo track that warms the heart.

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Shiseido ANESSA: “People who shine are the ones having fun” (version)

IS THIS LOVEXG

XG – IS THIS LOVE (Official Music Video)

IS THIS LOVEXG

This is a refreshing XG track that vividly captures the exhilaration and confusion of falling in love.

Riding on a light rhythm that fuses R&B and pop, it delicately expresses the emotional ups and downs of the early stages of romance and conveys strong feelings for the other person.

The transparent vocals that highlight each member’s individuality and the sophisticated melody line are particularly striking.

The song is included on the album “AWE,” released in November 2024, and was also selected as the commercial song for Shiseido’s suncare brand ANESSA.

In the commercial, XG performs energetic choreography under the sun, perfectly aligning with the brand message.

It’s a breezy, invigorating track brimming with charm—perfect for the season when love begins to blossom or when spring is in the air.

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PlayStation® × YOASOBI 'PLAYERS' 30th Anniversary Special CM Project: MEMORY CARD

PLAYERSYOASOBI

PLAYERS

PLAYERSYOASOBI

This is a commercial themed around “Project: MEMORY CARD,” commemorating the 30th anniversary of the original PlayStation’s release.

With a clay animation-like texture, it portrays a dynamic world of adventure, and the appearances of the original PlayStation and the Memory Card heighten the excitement.

The voices of the fun, adventure-loving characters are performed by Nanase Nishino, Kiyo, and Usada Pekora, and each of their vocal tones further accentuates the joy of the visuals.

The music that amplifies the liveliness and dynamism of the footage is PLAYERS, an original song written by YOASOBI.

Its fast-paced digital sound clearly conveys the sense of fun, and in scenes where the voices layer together, it also evokes a sense of connection, as if everyone is sharing their memories.

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Haagen-Dazs The Milk: “First Richness”

Trust Meena mori

ena mori – Trust Me (Official Music Video)

Trust Meena mori

This is a commercial introducing Häagen-Dazs The Milk, which boasts a rich, creamy milk flavor.

It highlights that it’s the most intense among Häagen-Dazs’s milk-based ice creams to date, building anticipation.

The background music features ena mori’s 2024 track “Trust Me,” a stylish song characterized by its striking bassline and snare, complemented by ena mori’s clear, airy vocals.

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Latest TV commercial songs [March 2025] (21–30)

Ready Crew “Work is all about encounters.”

To the Lightmiwa

miwa 'To the Light' Music Video

To the Lightmiwa

This is an introductory commercial for Ready Crew, a business matching agent operated by Frontier Inc.

The narration delivers a message that supports the spirit of taking on challenges and facing difficulties at work, emphasizing that Ready Crew is a reliable presence.

The background music features miwa’s signature song “Hikari e,” an uplifting anthem with an encouraging, forward-looking message.

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