[February 2026] Trending Latest Commercials

JCB “Easy Cashless at Stores” Version

Easy cashless at the store – 30 seconds

This is an introductory commercial for a tap-to-pay service that lets stores use an iPhone as a payment terminal.

It shows the system being adopted at various businesses—cafés, nail salons, ramen stands, and more—and all customers have to do is tap their card on the iPhone.

It really highlights how convenient it is and how easy it is to set up.

The low implementation cost is truly appealing.

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Hane Keisuke

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AJINOMOTO Smart Salt Knorr Fluffy Egg Soup 30% Less Sodium “Soup SONG” Version

Smartsalt “Knorr® Fluffy Egg Soup 30% Less Sodium” TV commercial Soup SONG version 30 seconds

In a commercial introducing a fluffy egg soup you can enjoy just by adding hot water, the product’s features are presented in song.

This time, a version with 30% less salt is highlighted, appealing to its charm as both gentle on the body and delicious.

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Hane Keisuke

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Asahi Beer Maruefu “One Black, Two Maru One-Third” EditionKyoko Yoshine

Maruefu Web CM “1 Kuro, 2 Maru One-Third” Version 15 Seconds Kyoko Yoshine

A one-third blend made by mixing Asahi Draft Beer Black and Asahi Draft Beer Maruefu in a 1:2 ratio.

Kyoko Yoshine takes a sip and highlights its mellow flavor with a toasty aroma.

The commercial also announces that this one-third blend will be released for a limited time as a product.

It’s a striking ad presented with a gently soothing song.

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Hane Keisuke

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Kanebo KATE Kate Tear God of Weeping: “Even if you cry, we’ll protect your beauty.”Rina Arashi

KATE Tearful Tear Goddess: “Even if you cry, protect your beauty to the end.” 30 seconds

This is a commercial conveying that with KATE’s makeup products, your makeup won’t smudge even when you cry, supporting your true emotions.

It shows Rina Arashi sobbing, yet her makeup remains intact, clearly revealing her strength.

Even if your vision blurs, your makeup doesn’t—expressing a strong sense of trust in the makeup.

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kappamaki

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KOSE SEKKISEI “Sekkisei’s Tough-Film UV” EditionShohei Ohtani

SEKKISEI TV commercial “SEKKISEI Tough Film UV” 15 seconds

This is a commercial that promotes the sunscreen from KOSÉ’s SEKKISEI line by showing its effectiveness through Shohei Ohtani’s everyday life.

It conveys a sense of reassurance that even simple daily moments—like watering the garden under the shining sun—can be handled with sunscreen.

By including scenes where he might sweat and scenes involving water, it also demonstrates that the product reliably protects the skin without being defeated by those conditions.

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kappamaki

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Kewpie Kewpie Half “In the Mood for Half Products” Version

Kewpie Half “In the Mood for Half: Products” 60 seconds

Kewpie Half is introduced through three women enjoying a round of golf.

They appear riding in a cart, put on their gloves, and take big swings! The sight of them having fun while cheering is especially striking.

In the commercial, the tagline “About half is just right” is displayed, and Kewpie Half is shown floating in midair.

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Hane Keisuke

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Sapporo Beer SUPER STAR Brand Movie “Concept” Version

SUPER STAR Brand Movie Concept 60 seconds

This is a commercial introducing what SUPER STAR—developed through the collaboration between Sapporo Beer and Mizuno—is like.

It conveys that by including ingredients that support exercise, a refreshing non-alcoholic beer has been created.

The content clearly highlights how it differs from previous products, emphasizing that you can drink it to take a breather after working out.

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kappamaki

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