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Western songs from the 90s featured in commercials. A roundup of CM songs.

In the Western music scene of the 1990s, countless popular songs emerged across genres—rock, pop, hip-hop, and dance music alike.

Not only were they beloved at the time, but many of these tracks are still cherished by listeners today, and they’ve had a major influence on the music that followed.

You often hear these ’90s hits used in commercials, don’t you?

Because of that, you might recognize the melodies or phrases but not actually know the song titles.

In this article, we’ll introduce a comprehensive list of classic ’90s Western songs that have been used in commercials!

You might finally find that song you’ve thought, “I recognize this, but what is it called?!”

Western music from the 90s used in commercials. Compilation of CM songs (21–30)

Shionogi Pharmaceutical Sedes

Save The Best For LastVanessa Williams

Vanessa Williams – Save The Best For Last
Save The Best For LastVanessa Williams

Vanessa Williams is an American R&B singer and actress, also known for being the first African-American Miss America.

Her 1992 song “Save the Best for Last” was used in a commercial for Shionogi’s pain reliever Sedes.

Power of a WomanEternal

Eternal is a British female R&B group that was active in the 1990s.

In 1995, they released this song, Power of a Woman, which was used as the commercial song for Shiseido’s Maquillage.

TubthumpingChumbawamba

Chumbawamba is a British music band known for its anarchic, anti-establishment style.

In 1997, they released the song “Tubthumping,” which became their biggest hit.

The song was once used in a commercial for NTT West.

EVERYTHING’S GONNA BE ALRIGHTSweetbox

SWEETBOX “EVERYTHING’S GONNA BE ALRIGHT”, official music video (1997)
EVERYTHING'S GONNA BE ALRIGHTSweetbox

Sweetbox is a music group from Germany.

Their 1997 single “Everything’s Gonna Be Alright,” which sampled the classical piece “Air on the G String,” became a big hit.

The song was used in numerous commercials, including for Toyota.

Kirin Fire

To Feel The FireStevie Wonder

As you all know, this song was written by Stevie Wonder.

It was originally composed for a Japanese canned coffee commercial specifically for the Japanese market, so it might not be very well known overseas.

That said, it’s a cool, quintessential Stevie track.

As part of the ad campaign, various Japanese artists covered the song, and a CD compiling those covers was used as a promotional product, which generated a lot of buzz.

In 2019, to mark the product’s 20th anniversary, Kenta Kiritani released a cover of it.

Kiss MeSixpence None The Richer

Sixpence None The Richer – Kiss Me (Official HQ)
Kiss MeSixpence None The Richer

A song by the rock band Sixpence None the Richer, formed in the United States in 1992.

You’ve likely heard it in various contexts—for example, it was featured in NTT DoCoMo’s “Celebration” commercial in 2005 and Canon EOS Kiss’s “Time, Please Stop!” commercial in 2015.

Additionally, a version sung entirely in Japanese is included on the 2004 release The Best of Sixpence None the Richer, so we highly recommend giving that one a listen as well.

When a Man Loves a WomanMichael Bolton

Michael Bolton – When a Man Loves a Woman (Official Video)
When a Man Loves a WomanMichael Bolton

When it comes to British rock bands that were active from the 1990s through the 2000s, you can’t leave out Oasis.

Their 1994 release “Whatever” has been featured in commercials for companies like Sony, Toyota, and Asahi Beer.