Compilation of Amazon commercials, including Prime Video and Amazon device ads
Amazon has become an indispensable service in many people’s daily lives.
In addition to shopping for everyday goods and electronics, some of you may be making use of Amazon devices such as Prime Video, Amazon Music, Kindle, and Echo.
In this article, we’ll introduce a comprehensive roundup of commercials related to Amazon.
We’ve gathered a variety of ads—both old and new—covering sale information, Prime Video, Amazon devices, and more.
Some Amazon commercials feature moving, story-driven narratives, so please enjoy watching them.
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Amazon commercials roundup: including Prime Video and Amazon devices ads (11–20)
Amazon Prime “Best Perk” VersionRyuya Wakaba
This commercial depicts Ryuya Wakaba living his life while sometimes feeling the strain, and expresses how using Amazon Prime can provide the spark to keep going each day.
He decides on a whim to take a trip, and you can feel how reconnecting with nature helps him regain his energy.
It conveys the idea of supporting many people’s efforts and refreshment, with the hope that their days will be more fulfilling.
Amazon Smile SALE “New Year Sale starts Sat, 1/3” version
This is a commercial announcing the Amazon Smile Sale starting on January 3, 2026.
It uses the familiar imagery from Amazon commercials of products moving along a conveyor belt.
Amidst foods and electronics, the presence of New Year’s lucky bags is particularly striking.
The miniature-style visuals are absolutely adorable.
Amazon Prime ‘Lion’ Episode
The commercial that ranked first in the 2016 CM likability ratings was Amazon Prime’s “Lion” version.
The song used in this ad is “You and Me,” a signature track by American singer-songwriter Ariel Paul.
It was featured in a commercial that tells the story of a baby and a dog becoming friends, with the dog wearing a toy lion’s mane.
The song’s calm mood further enhances the ad’s touching atmosphere.
Ariel Paul’s soft, smoky voice is highly appealing and feels cleansing to listen to.
Amazon Prime Video: “Make Your Year-End and New Year Prime.”
The song used in the year-end and New Year Amazon Prime Video commercial was Kiroro’s “Fuyu no Uta” (Winter Song).
However, the version actually featured in the commercial is sung by AiNA THE END, a member of BiSH, the popular “punk band without instruments.” If you’re a BiSH fan, you’ll recognize her distinctive husky voice right away! I think it’s a wonderful cover that conveys an indescribable poignancy along with a heartwarming winter atmosphere.
Amazon It’s on Prime “Mogu Mogu too. Kusu Kusu too.” Version
This commercial promotes the appeal of Amazon Prime membership, which lets you enjoy a variety of content along with packages that arrive quickly.
It depicts a parent and child at mealtime, showing them using newly delivered plates and incorporating movements that mirror the content they’re watching to convey how everyday life becomes even more fulfilling.
The exchange is comical, and their smiles also communicate a sense of happiness.
Amazon Prime Video: “This weekend, Prime Video has everyone’s ‘I want to watch this!’ all lined up.”Yo Oizumi
God doesn’t roll dice, He performs—this song depicts the struggle of creating something new.
Its gentle sound, featuring digital tones, is striking and conveys a sense of floating that expands imagery in your mind.
The title directly expresses the anguish of asking “What is pop?”, yet the lyrics gradually lean toward expressing one’s own individuality, giving it a positive feel.
In the commercial, Yo Oizumi is shown wrestling with what to watch on Amazon Prime Video, and the way his expressions align with the song emphasizes a forward-looking emotion that pursues enjoyment.
Compilation of Amazon commercials: including Prime Video and Amazon Devices ads (21–30)
Amazon Furusato Nozei: “Can’t Decide Which Site to Use” Edition / “Home Appliances, Daily Necessities, and Gourmet—A Wealth of Return Gifts” Edition / “Want to Use It Right Up to the Limit” Edition / “Doesn’t Arrive When You Want It” Editionpraying mantis
This commercial promotes the fact that you can use Amazon for furusato nozei (hometown tax donations), conveyed through a casual conversation between the comedy duo Kamaitachi.
Hamaie is wrestling with various concerns about furusato nozei—where to order, what to choose, and how much—and Yamauchi offers advice in response.
It shows that because people already use Amazon for everyday shopping, they can also make furusato nozei contributions easily.
The setting—chatting in a dressing room or during a break in filming—also reinforces the sense of casual ease.