Amazon has become an indispensable service in many people’s daily lives.
In addition to shopping for everyday goods and electronics, some of you may be making use of Amazon devices such as Prime Video, Amazon Music, Kindle, and Echo.
In this article, we’ll introduce a comprehensive roundup of commercials related to Amazon.
We’ve gathered a variety of ads—both old and new—covering sale information, Prime Video, Amazon devices, and more.
Some Amazon commercials feature moving, story-driven narratives, so please enjoy watching them.
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Compilation of Amazon commercials, including Prime Video and Amazon device ads (1–10)
Amazon It’s on Prime “Both excitement and refreshment.”
This is a commercial promoting the extensive benefits of Amazon Prime: you can watch buzzworthy content and get your packages delivered quickly.
It portrays people enjoying a basketball game and then recreating the sport using a newly delivered trash can, expressing both the fast delivery and rich content offerings.
The playful absorption in the activity adds a comedic vibe, which is part of the appeal.
The song that further accentuates the fun of the visuals is Jurassic 5’s “The Game.” A laid-back beat layered with light, nimble rap lends a relaxed atmosphere.
Amazon Prime “New Color”Makoto Tanaka
This commercial uses cinematic visuals to convey that, by making the most of Amazon Prime, you can get closer to your ideal self and enrich your everyday life.
It focuses on a woman’s daily routine: she envies someone she sees, feels encouraged by the imagery, and then dresses herself up beautifully—expressing an upbeat, forward-looking mood.
The song that further accentuates this positive atmosphere is “Past Lives” by BØRNS.
Its structure is striking, with a floating, airy sound gradually joined by a stronger rhythm, and the layered, translucent vocals create a fresh, uplifting feel.
Amazon Prime One Prime ‘Urban Jungle’ Version
This is the commercial for Amazon Prime OnePrime, “Urban Jungle,” featuring a man starting a new life.
Inspired by what he saw on TV, he fills his room with houseplants.
From pots and plants to a spray bottle and fertilizer, he orders everything with Prime.
The CM song is “Himitsu no,” released in 2024 by singer-songwriter Aki, who is active mainly on TikTok.
Its quiet, gentle melody is soothing, and the lyrics—accepting reality while trying to move forward—resonate deeply.
Amazon Prime Video: “What’s that ‘cry and feel better’ thing?” (version)Wakana Matsumoto, Anna Yamada
It’s a commercial that makes your heart skip a beat with Wakana Matsumoto and Anna Yamada’s teary eyes.
Maybe something unpleasant happened; the two say they “want to cry to feel better” and watch various titles on Prime Video.
They then talk about why crying helps them feel energized.
The song used in the commercial is Kaneyori Masaru’s “Zenbu All Right!” The lyrics are empowering—life isn’t easy, but you still want to keep moving forward.
Accept and believe in your true self… it’s a wonderful song that makes you feel that way, isn’t it?
Amazon Prime One Prime “Ramen Programmer” Version
In this Amazon Prime commercial, we see a woman who one day decides to try making ramen from scratch, starting with the broth.
The ad highlights Amazon Prime’s strength—next-day delivery—through the scene where she orders and receives a new pot.
The background music is “Lemon Tea,” one of the signature songs by Sheena & The Rokkets.
It’s a cool rock ’n’ roll number that still sounds fresh even today.
Amazon Key Even if you don’t unlock it yourself. “Wild Bird Photography” version / “Life with Amazon Key” version / “Domino Toppling” versionNEW!
This commercial introduces the convenience of Amazon Key, which grants delivery personnel temporary authorization to unlock an auto-lock.
It depicts three different scenarios showing how, even in apartment buildings with auto-locks, packages can be left at the front door when you’re not home or when your hands are full inside.
The ad not only conveys its convenience, but also includes small on-screen disclaimers that address security concerns, emphasizing that it’s a service you can use with peace of mind.
Amazon Prime “As You Wish” VersionKumi Takiuchi
This is an Amazon Prime commercial featuring actress Kumi Takiuchi playing a working woman.
She seems tired of her daily routine of commuting between home and the office.
From the bus she takes home, she watches cheerful people with a hint of envy.
When she arrives, there’s a package from Amazon waiting at her door… “Be yourself, at your own pace,” she murmurs as she picks it up.
The CM song is by musician Masakatsu Takagi.
It’s a simple arrangement with just piano, but its beautiful, gentle melody naturally brings a sense of calm.