A roundup of Apple commercial songs packed with sophisticated tracks

I Trusted YouGustaf

Gustaf – I Trusted You (Official Visualizer)

This commercial highlights the toughness of the Ceramic Shield glass used on the iPhone 16.

A man at an amusement park tries to take a commemorative photo with his iPhone, but fumbles and drops it.

Time suddenly slows down, and everyone around him is transfixed as the iPhone falls toward the ground.

Just when you think the screen must have shattered, it turns out to be fine thanks to the Ceramic Shield.

The commercial features “I Trusted You” by the New York punk band Gustaf, a track they released in 2024.

Its minimal guitar-and-bass accompaniment is striking and sticks in your head after just one listen.

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Hane Keisuke

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GeniusKrizz Kaliko

Genius

This commercial shows a man using Apple Intelligence on the iPhone 16 series to write a work email.

He first drafts a casual message himself, then has Apple Intelligence rewrite it to sound more professional.

Although he’s portrayed as not exactly serious about work—raising and lowering his chair and twirling a chain—the humorous twist is that he cleverly navigates the situation by making good use of his iPhone.

At the end of the commercial, “Genius” by American rapper Krizz Kaliko plays.

The lyrics, which assertively proclaim his own genius, are memorable, and the track itself is powerful.

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Hane Keisuke

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Don’t Let GoTerrace Martin

Terrace Martin – Don’t Let Go

This commercial highlights that even the smallest-capacity model in the iPhone 15 series comes with 128GB of storage.

When a man tries to delete a photo of an older woman, the woman’s mouth in the photo moves and says, “Don’t Let Me Go.” In Japanese, that would mean something like “Don’t throw me away,” emphasizing that there’s plenty of storage so you don’t need to delete photos.

The song used as the commercial’s BGM is “Don’t Let Go” by American artist Terrace Martin.

The distinctive, heavily processed vocals leave a strong impression—you hear it once and it’s unforgettable.

The version used in the commercial has slightly different lyrics from the original, so try listening and see if you can spot what’s changed.

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Hane Keisuke

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Thus Spoke ZarathustraRichard Georg Strauss

Strauss: Also sprach Zarathustra / Dudamel · Berliner Philharmoniker

This is the commercial titled “Duo,” introducing the Plus series first launched with the iPhone 6.

It compares the iPhone 6 and iPhone 6 Plus side by side, highlighting how the larger screen of the Plus series offers greater convenience.

The background music, sung a cappella by a male voice, is Richard Strauss’s Also sprach Zarathustra.

While most people will recognize this grand orchestral melody, surprisingly many may not know its title.

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Hane Keisuke

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walk but in a gardenLLusion

walk but in a garden

Music creator Rusion, who’s gaining popularity with hip-hop that exudes a contemporary vibe, has been expanding his presence mainly on the internet through platforms like YouTube and TikTok.

In 2020, he released “walk but in a garden,” which some of you may recognize from its use in the iPhone 13 “Makeup” ad depicting everyday family life.

Its subtly wistful melody leaves a strong impression, resonating gently over a weighty beat.

It’s a track you’ll want to listen to in heartwarming moments as well as slightly bittersweet ones.

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mutō

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Pame sti HonoluluBezos Hawaiian Orchestra

Bezos Hawaiian Orchestra – Pame sti Honolulu

The Bezos Hawaiian Orchestra was a musical unit led by Costas Bezos, who was born in Greece and performed in a style influenced by Hawaiian music.

His song “Pame sti Honoloulou,” which means “Let’s go to Honolulu” in Japanese, was used as the commercial song for Apple’s iPhone 7 Plus ad, “Take Mine.”

Have Yourself A Merry Little ChristmasCat Power

Have Yourself A Merry Little Christmas – Cat Power (Single 2013) (High Quality)

Cat Power is an American singer-songwriter.

She sings “Have Yourself a Merry Little Christmas” as the song for Apple’s 2013 Apple Holiday commercial titled “A Harris Family Holiday.” This song is also known as a standard among jazz Christmas songs.