A roundup of Apple commercial songs packed with sophisticated tracks
Apple products like iPhone and iPad—and even Mac, AirPods, and Apple Watch—have become a familiar part of our lives, haven’t they? We also often see Apple commercials, and their sleek visuals frequently catch our attention.
The songs chosen to match the stylish image of Apple products often become talking points as well, and you may have found yourself curious about a track while watching a commercial.
In this article, we’ll introduce all the songs that have been used in Apple commercials so far.
They’re all wonderful, so be sure to find a favorite!
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A roundup of Apple commercial songs packed with sophisticated tracks (171–180)
There’s always meElvis Presley
This is a commercial released in December 2018.
It features Elvis Presley’s “There’s Always Me,” and Elvis is often called the most successful solo artist in history.
In the ad, Elvis impersonators from around the world are on a video call—it’s pretty amusing, isn’t it? It feels like the perfect commercial to showcase Apple’s video calling feature, FaceTime.
EsquivelFantasy
The musician Esquivel, who helped popularize lounge music infused with jazz and pop elements, also produced numerous scores for TV dramas and films, making a broad impact as a composer.
The piece chosen for the iPhone privacy “Personal Data Auction” campaign is “Fantasy,” composed in 1959.
It’s a dramatic track that unfolds in successive developments, brilliantly depicting a contrast between stillness and motion.
The result is a unique composition whose glamorous yet thrilling world unfolds vividly.
A Gay CaballeroFrank Crumit
If you’re familiar with prewar popular songs and jazz, you might hear a charming, slightly goofy melody and find yourself going, “Oh!” The piece used in NTT Docomo’s “First Smartphone Plan” commercial is a hit song from 1928, composed and sung by Frank Crumit, a popular American star of the time.
In Japan, it’s been covered by many singers under the title “Shareotoko” (often rendered as “Dandy” or “Stylish Man”), with lyrics that humorously portray the pathos of a man who mistakenly thinks he’s a ladies’ man.
Over the years it’s been used in various dramas and commercials in parody or newly arranged versions, and this commercial also features an original arrangement.
If you’re interested, start by checking out the original version!
Rich Man’s FrugFred Werner
It’s a fun commercial with a comedic take on privacy.
The title is iPhone Privacy: “Private Matters.” It’s straightforward, but smartphones are certainly packed with personal information.
It makes you briefly wonder, am I really okay? The CM song features “Rich Man’s Frug,” known worldwide from the classic musical Sweet Charity.
places to beFred again.. & Anderson .Paak
This is a new commercial for AirPods 4 that debuted in 2024.
It features shots of a woman dancing to the music, with on-screen text introducing the new features—a stylish, street-inspired production that feels very Apple.
The background track is “places to be,” released in 2024 by Fred again..
and Anderson .Paak.
Its breakbeat-style groove stands out, making it a very cool, energetic song.
The performance video released on YouTube is truly stunning, so if you love music, play an instrument, or compose, be sure to check it out.
A roundup of Apple commercial songs packed with sophisticated tracks (181–190)
1,2,1,2George The Poet
This is a video titled “How to shoot soccer with iPhone X,” which was published on Apple’s official “How to shoot on iPhone” page.
The video introduces various techniques for filming cool soccer videos.
The background music features a track by the artist George The Poet, and its upbeat rhythm really conveys a sense of fun.
ConticinioGuitarricadelafuente
This commercial portrays a protagonist carrying the pain of heartbreak in a cold, icy world, while also conveying the Active Noise Cancellation feature of AirPods 4.
Although the protagonist’s expressions differ between past and present, both are memorably shown conversing with AirPods 4 in their ears.
The song playing during the somber scenes in the first half set in the icy world is “El Conticinio” by Guitarricadelafuente.
Composed solely of guitar and vocals, the simple piece—with its overall calm sound—powerfully conveys a sense of loneliness.