In Kao’s detergent Attack commercials, the memorable music and heartwarming stories have won widespread popularity.
Even though the ads air repeatedly, the footage that captures everyday moments and the melodies that resonate emotionally evoke a fresh sense of inspiration every time you watch.
In this article, we’ll showcase all the standout songs used in Attack’s commercials.
We’ve gathered a variety of tracks, both old and new, so if there’s a tune you’ve been curious about, be sure to look for it here.
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Attack’s commercial song. Popular commercial songs (1–10)
I want you to kiss me.THE BLUE HEARTS
This commercial introduces Kao’s Attack NEO, highlighting its appeal in making laundry easier.
It emphasizes that only one rinse is needed and that the product is compact, with Takashi Sorimachi and Noriko Maeda speaking to viewers with warm smiles.
The song that further enhances the fresh, comfortable everyday vibe is THE BLUE HEARTS’ “Kisu Shite Hoshii” (“I Want a Kiss”).
The lyrics that hum along with the sound effects at the beginning are memorable, and combined with the brisk band sound, they convey a clear sense of fun.
ResuscitationMr.Children
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.
the same storyHanbaato Hanbaato
This commercial depicts the everyday reality of frequently encountering dirty laundry, and conveys how Attack helps make those days more comfortable.
Tori Matsuzaka and Masaki Suda, Kento Kaku and Shotaro Mamiya, and Yosuke Sugino each show how they spend their days, gently illustrating the kinds of stains that can happen.
The song that further emphasizes that relaxed, calm atmosphere of daily life is Humbert Humbert’s “Onaji Hanashi” (“The Same Story”).
Its arrangement layers a gentle acoustic guitar with smooth, expansive vocals, and the interplay between the male and female singers conveys a sense of consideration and kindness.
rainbow
This commercial conveys, through scenes from the Spring High School Volleyball Tournament, that dirt is inseparable from sports—and that Attack laundry detergent removes it, supporting the power to keep pushing forward.
It portrays athletes who didn’t get the results they hoped for, expressing a message of washing away their frustration and turning it into resolve to keep challenging themselves.
The music amplifies the tender, bittersweet atmosphere of the visuals: a piano rendition of the children’s song “Niji” (Rainbow).
Precisely because it’s performed solely with the gentle timbre of the piano, it leaves a quietly penetrating impression that closely accompanies and soothes their frustration.
wild roseFranz Schubert
This commercial shows Atsuko Takahata and Kengo Kora asking questions at a laboratory to find out what kind of effects Attack has.
Takahata, who can’t believe it whitens without even scrubbing, gradually becomes convinced as she watches the research process, clearly conveying the product’s astonishing effectiveness.
The music that further accentuates the fresh atmosphere of the predominantly white visuals is Franz Schubert’s Heidenröslein (Wild Rose).
With the piano at the center, it brings a sense of lightness within the refreshing mood and conveys a relaxed, everyday feeling.
Day by day, in many ways.[Alexandros]
![Day by day, in many ways.[Alexandros]](https://i.ytimg.com/vi/Y4O1xovlrTI/sddefault.jpg)
This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.
By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.
The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.
Sunny with occasional cloudsSukima Suichi
This commercial showcases Rie Tanaka’s spirit of challenge and hard work, highlighting how Attack supports her efforts with brilliantly white results.
The emphasis on predominantly white clothing and backgrounds is a key point, conveying both how white the wash becomes and how it refreshes the mind.
The song that further underscores the positive atmosphere of the challenges depicted in the visuals is Sukima Switch’s “Hare Tokidoki Kumo.” With a grand sound marked by striking strings, the soaring vocals combine to vividly express a forward-looking attitude.