Whose song is it? The much-talked-about Audi commercial track. A popular commercial song.
Among overseas automakers, Audi is exceptionally popular in Japan.
With sharp-looking sedans and coupes—and more recently a lineup of SUVs—Audi meets a wide range of needs.
You may have seen various Audi commercials on TV and wondered about the music used in them.
From instrumental tracks featuring memorable piano and strings, to electronic tunes that convey a cutting-edge image, and even classic hits by popular international artists—the selections are tailored to the target audience of each model.
In this article, we’ll introduce all the songs used in Audi’s commercials, so try finding the track you heard in a CM!
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[Whose song is it?] The talked-about Audi commercial song. Popular commercial songs (1–10)
Aida MarchGiuseppe Verdi
This commercial expresses the desire to cheer on Japan’s national team as they take on the World Cup, using Audi cars as the medium.
By linking a car’s engine with the pre-game team huddle, it depicts Audi cars forming a circle and playing a tune, conveying bonds and strength.
The music that strongly underscores this supportive stance and power is the ‘Aida March,’ well known as a soccer chant.
It gives the impression of a song that unites voices rather than relying on words, evoking a powerful image of giving a strong push from behind.
HomeArmand Amar & Gombodorj Byambajargal
This is a video work that won the 2009 VES Award for Best VFX in a Commercial.
With visuals that feel cinematic, the way the car’s parts assemble like a Rubik’s Cube is particularly striking.
The music used was taken from the soundtrack of the French documentary film “Home,” though an arranged version is used in this commercial.
Created by Japanese visual artist Masa Narita, it was frequently broadcast overseas as a commercial.
StarmanDavid Bowie
A glam rock track released in 1972 by British singer-songwriter David Bowie.
It was a hit around the world, reaching No.
4 on the French charts.
About two months after his death in 2016, it was used in an Audi commercial that aired during the Super Bowl broadcast.
[Whose song is it?] The much-talked-about Audi commercial song. Popular commercial songs (11–20)
MeischeidChilly Gonzales
The track used in the Audi SQ5 “Style or Substance” commercial.
It was released by Canadian musician Chilly Gonzales, a Grammy Award winner, and is included on his 2004 album Solo Piano.
Windmills Of Your MindDusty Springfield
A track used in the 1968 film The Thomas Crown Affair that won an Academy Award.
It has been recorded by many artists, including Neil Diamond and Sting.
The version by British pop singer Dusty Springfield was used in Audi Sport’s “R8 Spin” commercial.
Its So EasyErica Bjuremark
The track was originally produced by Ted Lucas, an American musician active from the early 1960s until 1992.
A version by Swedish musician Erica Bjuremark was used in a commercial for the Audi R18 TDI in 2011.
OtowaSakamoto Ryuichi
Ryuichi Sakamoto, a world-renowned musician known for his energetic range of activities.
The piece “Otowa” was chosen as the theme for the commercial of Audi’s sports car, the R8 Spyder.
It is included on the compilation album “Year Book 2005–2014,” which gathers previously unreleased tracks.
The title was reportedly inspired by the archaic feel of the Japanese language and the imagery of wings.
Sakamoto has said he aimed to harmonize sound with a sense of speed, and the track’s beauty, lightness, and elegance conjure up scenes of cityscapes and nature alike—an arresting number.
I think it pairs perfectly with moments when you want to spend quality time.
