Whose song is it? The Audi commercial track everyone’s talking about. A popular jingle from the ad.
Among overseas automakers, Audi is exceptionally popular in Japan.
With sharp-looking sedans and coupes—and more recently a lineup of SUVs—Audi meets a wide range of needs.
You may have seen various Audi commercials on TV and wondered about the music used in them.
From instrumental tracks featuring memorable piano and strings, to electronic tunes that convey a cutting-edge image, and even classic hits by popular international artists—the selections are tailored to the target audience of each model.
In this article, we’ll introduce all the songs used in Audi’s commercials, so try finding the track you heard in a CM!
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[Whose Song Is It?] The Audi Commercial Song Everyone’s Talking About: Popular Commercial Songs (1–10)
Star GuitarThe Chemical Brothers
The track used in the Audi A6 Avant Ultra commercial “Domino.” Released by The Chemical Brothers in 2002, it reached No.
1 on the UK charts.
It samples David Bowie’s 1972 track “Starman.”
Recognizer (Astronaut Cult Club Edit)Daft Punk
Daft Punk is a French electronic duo formed in 1993 that announced their breakup in 2021.
Their music has had a major impact, including in Japan, where “One More Time” has been used in numerous commercials.
“Recognizer” is a track from the 2010 soundtrack for Tron: Legacy, and it was featured in the Audi TT “Landing” commercial.
Its dignified, powerful sound, together with the solemn atmosphere that colors the film’s world, is incredibly impactful.
It feels like it could burst out at any moment and is sure to lift your spirits when you want to get fired up.
BangarangSKRILLEX feat. Sirah
With its tense guitar riff, this track pulls you straight into its atmosphere from the intro—it’s “Bangarang” by the hugely popular EDM producer Skrillex.
The aggressive EDM sound is instantly memorable, so many people probably think, “Oh! I know this song!” Skrillex’s beat-making, which fills every gap, lands the beat exactly where you want it as you listen, making it incredibly addictive.
It’s a catchy track you’ll want to play over and over again.
[Whose song is it?] The much-talked-about Audi commercial track. Popular commercial songs (11–20)
Balloon GirlAlex Heffes feat. Regina Spektor
Alex Heffes is a British composer who has worked on many film scores and is also known for collaborations with artists such as Ryuichi Sakamoto.
This track features humming by Regina Spektor, a singer-songwriter from Russia, and was used in the Audi A6 commercial “Manipulation.”
StarmanDavid Bowie
A glam rock track released in 1972 by British singer-songwriter David Bowie.
It was a hit around the world, reaching No.
4 on the French charts.
About two months after his death in 2016, it was used in an Audi commercial that aired during the Super Bowl broadcast.
a fragmentShibasaki Kou
This exotic-sounding piece is “Hitokakera” by Kou Shibasaki, who is also active as a singer.
Kou Shibasaki has been appointed as an Audi e-tron supporter.
“Hitokakera” is a song themed around sustainability, a topic that has drawn much attention in recent years, and it’s a track that raises awareness of environmental issues.
The lyrics were written by lyricist Neko Oikawa, known for “A Cruel Angel’s Thesis.” Additionally, Ryota Nozaki, a.k.a.
Jazztronik, took part in composition and production, delivering a refined sound.
Harder, Better, Faster, StrongerDaft Punk
The French electronic music duo Daft Punk, who announced their breakup in 2021 and brought many music fans to tears, became globally popular with massive hits like “Get Lucky” and “One More Time.” Featured in an Audi commercial, “Harder, Better, Faster, Stronger” is a track that prominently uses the talk box, a signature element of their sound.
By creating distinctive harmonies with the talk box and then processing the vocals into a chirpy, Vocaloid-like delivery, the robotic feel is further emphasized.
The track itself features a simple, bold beat reminiscent of 1980s pop music.
It’s an addictive song you’ll want to keep listening to.