Among overseas automakers, Audi is exceptionally popular in Japan.
With sharp-looking sedans and coupes—and more recently a lineup of SUVs—Audi meets a wide range of needs.
You may have seen various Audi commercials on TV and wondered about the music used in them.
From instrumental tracks featuring memorable piano and strings, to electronic tunes that convey a cutting-edge image, and even classic hits by popular international artists—the selections are tailored to the target audience of each model.
In this article, we’ll introduce all the songs used in Audi’s commercials, so try finding the track you heard in a CM!
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[Whose Song Is It?] The Audi Commercial Song Everyone’s Talking About: Popular Commercial Songs (1–10)
Let it GoMaisie Williams
Let It Go, known from Frozen, became a huge hit around the world and has been covered by many artists and actresses.
Among those, this version features British actress Maisie Williams performing a cover for an Audi e-tron commercial.
Maisie Williams is a UK-born actress who rose to prominence for her role as Arya Stark in the hit TV series Game of Thrones.
She’s strongly associated with an active, energetic image.
In this commercial, she infuses Let It Go with her trademark vitality, bringing the song to life.
It’s a commercial that really showcases Maisie’s individuality!
EverythingSean Christopher
This track, with its mysterious, ruggedly cool vibe, is called “Everything.” It was featured in an Audi RS Avant commercial.
It’s a song released in 2013 by singer-songwriter Sean Christopher.
The bluesy guitar paired with the languid vocals pulls you right into its world.
It swells all at once, then settles—those dynamic shifts throughout are irresistible.
It’s especially recommended if you’re looking for something like Michael Bublé’s rendition of “Feeling Good.”
Fools RhythmTwo Fingers
This is “Fool Rhythm” by Two Fingers, featured in the commercial for the new Audi Q5.
Two Fingers is an alias project of Amon Tobin—often hailed as a genius musician—known for performances that combine projection mapping and music.
The beatmaking showcases his exceptional sense for sound design: thunderous, roaring low end with claps and noise intertwining around it.
The track is included on the 2012 album Stunt Rhythm.
Aida MarchGiuseppe Verdi
This commercial expresses the desire to cheer on Japan’s national team as they take on the World Cup, using Audi cars as the medium.
By linking a car’s engine with the pre-game team huddle, it depicts Audi cars forming a circle and playing a tune, conveying bonds and strength.
The music that strongly underscores this supportive stance and power is the ‘Aida March,’ well known as a soccer chant.
It gives the impression of a song that unites voices rather than relying on words, evoking a powerful image of giving a strong push from behind.
OtowaSakamoto Ryuichi
Ryuichi Sakamoto, a world-renowned musician known for his energetic range of activities.
The piece “Otowa” was chosen as the theme for the commercial of Audi’s sports car, the R8 Spyder.
It is included on the compilation album “Year Book 2005–2014,” which gathers previously unreleased tracks.
The title was reportedly inspired by the archaic feel of the Japanese language and the imagery of wings.
Sakamoto has said he aimed to harmonize sound with a sense of speed, and the track’s beauty, lightness, and elegance conjure up scenes of cityscapes and nature alike—an arresting number.
I think it pairs perfectly with moments when you want to spend quality time.
rainfallUA
This commercial conveys that Audi cars can handle any environment and deliver a reassuring drive.
It depicts the surroundings outside the car changing one after another, and by contrasting this with the flustered reactions of nearby pedestrians, it effectively expresses the car’s strength.
What further highlights the way the vehicle brushes off the difficulties shown in the visuals is the nursery rhyme Amefuri, sung by UA.
The unique world created by the blend of the light, buoyant melody and her rich, resonant vocals is striking, evoking a sense of composure in the face of major challenges.
No church in the wildJay Z & Kanye West ft. Frank Ocean
The track used in Audi’s commercial “The Power Of Quattro All-Wheel-Drive.” A collaboration by Jay-Z, Kanye West, and Frank Ocean, it was released in 2012.
It samples Phil Manzanera’s 1978 track “K-Scope.”