[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.

When you turn on the TV, there’s always a commercial jingle that sticks in your ear.

Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.

Moving melodies and dramatic lyrics stir our hearts in just a short span of time.

In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.

From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.

Playlist

[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
	Title	Playlist	Review
1	Stars are falling.Senchimirimentaru		A piano ballad depicting a farewell to lingering attachments
2	iNumber_i		A warm ballad that savors happiness
3	Letter ~Dear Fifteen-Year-Old Me~Ikeda Eraiza		A Letter to Adults and to My 15-Year-Old Self
4	future paintingFukuyama Masaharu		A warm ballad filled with hopes for the future
5	How could I possibly know?Vaundy		A moving song about pressing forward amid inner conflict
6	You like whisky, don’t you?Noda Yojiro		Suntory commercial, sung by Yojiro Noda
7	The shape of happinessSon Shigyon		A classic song that gently sings of the strength of happiness
8	Mine or YoursUtada Hikaru		Utada Hikaru’s new song creates a relaxed vibe.
9	As a personSUPER BEAVER		An inspiring song that portrays the essence of humanity and the power to move forward
10	To be continuedRyokushokushakai		Hope for the future, Ryokuoushoku Shakai’s new song
11	EversongreGretGirl		A love ballad by reGretGirl that resonates with the heart
12	A Cheer Song Dedicated to YouHIPPY		A sports anthem that delivers hope and inspiration
13	NEVER FALL IN LOVE AGAINSazan Ōrusutāzu		A heartfelt song that captures the pain of heartbreak and lingering feelings
14	As Time Goes ByYuga		“As Time Goes By” sung by Yuga
15	go to meet (someone)Oda Kazumasa		Oda Kazumasa's 'Ai ni Iku,' a refreshing song for the morning
16	coloring; color scheme; hues; decoration; embellishment; added flair (figurative)ikimonogakari		The gentle tones of Ikimonogakari’s songs
17	Tearful KissSazan Ōrusutāzu		A heartrending love song that sings of the pain of a broken heart
18	Megurehaoto		Aoi’s song that portrays cycles and the community
19	pure whiteFuji Kaze		A poignant song by Fujii Kaze that depicts a farewell
20	konpeitō (Japanese sugar candy)bebidora		The poignancy of the commercial song “Konpeitō” for Paramount
21	threadAimer		Express the sense of home security through the everyday life of a mother and daughter
22	sundogBLUE ENCOUNT		A Growth Story of a Boat Racing Trainee
23	An endlessly continuing storyMISIA		MISIA’s hopeful ballad song
24	UNSPEAKABLEEvery Little Thing		Expressing emotions that can't be put into words through song
25	DarlingMrs. GREEN APPLE		Motoki Omori’s 18 Festival theme song, a song of self-exploration
26	Winter,againGLAY		Find your ideal car on Car Sensor
27	Shadows of YouthAAAMYYY		AAAMYYY's 'Seishun no Kage' becomes a commercial song
28	halvesiesMISIA		A peaceful world where joy and sorrow are shared
29	In the Morning of DeterminationAqua Timez		Movie theme song, a song that gives courage
30	Until dawnUru		A Red Cross commercial song that conveys hope and warmth
31	Maplesupittsu		Masamune Kusano’s famous songs, many tie-ins
32	My HomeUkasukaji		A commercial that expresses the warmth of family and hope for the future
33	full swingZa Kuromaniyonzu		Solving corporate challenges with AI, into the future
34	One more time,One more chanceYamazaki Masayoshi		A poignant song featured in a Suntory commercial and as a movie theme
35	me me sheRADWIMPS		Heisei-era love song expressing the emotions of a heartbreaking farewell
36	two peopleaiko		aiko’s “Futari” is a heartrending love song.
37	IMrs. GREEN APPLE		Ren Meguro busking on the street and a Mrs. GREEN APPLE commercial
38	Letter to TomorrowTeshima Aoi		Aoi Teshima’s “Letter to Tomorrow”: moving forward with a heartrending voice
39	I want to be with you, not with a bouquetayaka		Ayaka commercial paints the future of marimo as seen from a car window
40	Always by your sideKawamura Ryuuichi		Ryuichi Kawamura's Japan Techno commercial song, a song filled with love
41	Joined handsFunatsu Mahiro		A moving song that depicts Masato Funatsu’s happiness
42	How are you?adieu		A moving song that sends a message to someone in a dream
43	amberAramaki Yujin		A memorable commercial featuring Yujin Aramaki’s “amber.”
44	accent colorBialystocks		Depicting everyday life with gentle, soothing music
45	Let’s become a familyFukuyama Masaharu		A song that gently sings about love and bonds with family
46	All the days hard to leave behindOda Kazumasa		Everyday Happiness Painted by Kazumasa Oda’s Commercial Song
47	Can I call it magic?Hirai Ken		Ken Hirai’s LUMIX commercial ballad song
48	HOWEVERGLAY		GLAY’s million-selling hit song “HOWEVER”
49	crescent moonayaka		A popular ballad themed around a long-distance relationship
50	LOVE BRACEKahara Tomomi		Tomomi Kahala’s first No. 1 song, “LOVE BRACE”
51	Merry XmasBoA		A hit with a Christmas ballad
52	More and more…Shinohara Ryōko		Ryoko Shinohara’s popular single, a commercial jingle
53	Gift of the Holy NightHata Motohiro		Hata Motohiro’s soothing commercial song, with a gentle singing voice
54	Let me live so that flowers will bloom again and again.Fukuyama Masaharu		A song about living by facing change
55	B-Side BluesOfisharu Higedan Dism		B-Side Blues was used in a Kirin Gogo no Koucha (Afternoon Tea) commercial
56	existenceWANIMA		Send Flowers by Hana Cupid for Mother’s Day
57	What’s New?Dara Sedaka		Panasonic commercial from the debut of DVD
58	Smoke Gets In Your EyesJo Stafford		The Japanese title of the 1933 musical song “Smoke Gets in Your Eyes.”
59	L-O-V-ENat King Cole		The Allure and Popularity of Nat King Cole’s “L-O-V-E”
60	Gently Singing ~Killing Me Softly with His Song~Watanabe Misato		Cover of Misato Watanabe used in Nescafé commercial
61	I feel like going home.ikimonogakari		Ikimono-gakari’s ninth ballad song
62	No Promises to KeepLoren Allred		Introduction to the FF7 Rebirth commercial
63	Summer Days of 1993class		A ballad portraying the shift of feelings from friendship to romance
64	Letter to YouSuga Shikao		A commercial song that resonates with the heart, a song of gratitude and courage
65	AnswerIkuta Rira		Depicting the resolve to carve out my own future
66	A Snowy ChristmasDREAMS COME TRUE		DREAMS COME and Christmas classics
67	If you wish for a miracle…JUJU		JUJU's popular ballad gained recognition as a commercial theme song.
68	EverythingMISIA		Popular hit song, reached No. 1 on the Oricon chart
69	JulianPRINCESS PRINCESS		Puri Puri’s 10th single, a tie-in song
70	Winter Fantasykazan		Cousin’s smash hit song “Winter Story” — the commercial theme
71	the red threadKobukuro		A classic that inspires courage in love: Kobukuro’s famous ballad
72	Winter TaleSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu		Winter love ballad, the theme song for the Moist Diane commercial
73	Song of LoveKōda Kumi		Kumi Koda’s emotion-filled breakup song
74	DEAR…againHirose Kōmi		Kohmi Hirose’s famous ballad, a masterpiece by the Queen of Winter
75	I Want to See You ~Missing You~Matsuda Seiko		Seiko Matsuda’s million-selling hit song
76	CAROLSHamasaki Ayumi		Ayumi Hamasaki’s commercial song became a big hit.
77	Someday Merry ChristmasB’z		Classic Christmas song gains renewed attention in Pepsi commercial
78	Love StoryAmuro Namie		Namie Amuro’s single, includes a commercial song
79	Entrust me with eternity.DEEN		A Christmas song by DEEN themed around a long-distance relationship
80	White LoveSPEED		SPEED’s smash hit leads to their first appearance on Kōhaku
81	Snow BlossomNakajima Mika		Mika Nakashima’s classic song “Yuki no Hana” paints a winter scene.
82	I LOVE YOUOzaki Yutaka		Yutaka Ozaki’s famous songs are still covered by many artists.
83	White LoversKuwata Keisuke		The classic Christmas song “Poem of Youth”
84	Tomorrow is another day.Uchida Yuki		A medium-tempo ballad from their idol days
85	I can’t help wanting to see you.Gō Hiromi		Hiromi Go's signature ballad, a song that won the Yusen Grand Prize.
86	Dear…Nishino Kana		Kana Nishino’s long-distance love support song