[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
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[Heart-Touching] Popular ballads featured in commercials. Timeless masterpieces you’ll want to hear again (51–60)
What’s New?Dara Sedaka
In 1996, when DVDs first appeared, a Panasonic commercial featured Hank Jones performing “What’s New?” composed by Bob Haggart.
The commercial also included Dara Sedaka, who showcased her beautiful singing voice.
This song has been covered by numerous musicians over the years, with well-known versions by Linda Ronstadt, Helen Merrill, and John Coltrane.
Smoke Gets In Your EyesJo Stafford
This is a song originally written for the 1933 musical Roberta, known in Japan by the title “Kemuri ga Me ni Shimiru” (“Smoke Gets in Your Eyes”).
It was featured in a 2005 TV commercial for the Toyota Premio.
The commercial used a cover by Jo Stafford, giving the piece an elegant and refined feel.
In addition to The Platters’ famous rendition, many other versions by various musicians exist, so it might be interesting to compare them.
L-O-V-ENat King Cole
L-O-V-E, one of the signature songs by American jazz pianist and singer Nat King Cole.
If you’re into jazz, you probably know it, and even if you’re not, there’s a good chance you’ve heard it before.
Its charm lies in the way it sings about love with a mellow, silky voice over a sprightly rhythm.
The tune is so pleasing to the ear that you can remember it after just one listen—an appeal that sets it apart from other songs.
It has been featured in commercials such as Y!mobile and Asahi Beer, so you’ve likely heard it somewhere.
Gently Singing ~Killing Me Softly with His Song~Watanabe Misato
The Nescafé Excella commercial that aired in 2003 features a cover of “Killing Me Softly with His Song,” originally sung by Lori Lieberman in 1971.
Known in Japan by the title “Yasashiku Utatte,” the version used in this commercial is Misato Watanabe’s 2002 cover.
It’s an excellent rendition that incorporates a contemporary sound while faithfully preserving the mellow, elegant atmosphere of the original.
[Touching the Heart] Popular ballads featured in commercials. Timeless masterpieces you'll want to hear again (61–70)
I feel like going home.ikimonogakari
It was released in 2008 as Ikimono-gakari’s ninth single.
Written as a ballad for the Toho-distributed film “Sand Chronicle,” it was also used in an Aiful Home commercial.
Based on its title and lyrics, the song is often performed in the middle to latter part of their live shows.
No Promises to KeepLoren Allred
This is a commercial for FINAL FANTASY VII REBIRTH, which is being released for PlayStation 5.
The “Battle & Field” version highlights battle scenes, while the “Story” version presents the game’s narrative in a movie-trailer style with stunning visuals.
The “Story” version also features No Promises to Keep, sung by Lauren Allred.
The song was composed by the legendary game music composer Nobuo Uematsu and crafted into a moving ballad.
Summer Days of 1993class
This is a gem of a ballad, colored by a refreshing acoustic sound and a melody that lingers in the heart.
It delicately portrays the subtle emotional shifts from friendship to romance, resulting in a song that gently embraces a love that suddenly blossoms.
class released this as their debut single in April 1993, and it was used as the opening theme for “Kimi to Itsumademo” and as a commercial song for Saison Card.
It was also included on the albums “Mellow Prism” and “CLASSIX,” and became a massive hit, selling over 1.7 million copies.
Fifteen years later, in 2008, an answer song—effectively a continuation of the story—was released.
It’s a recommended track for those who want to look back on memories with someone dear, or who resonate with the secret feelings of love held for a long-time friend.