[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.

amberAramaki Yujin

amber

Labcrom × Aru Kubozuka: “Hair becomes beautiful. And just like that, we become happy.” 30-second version

Yujin Aramaki’s “amber” is set to be released in 2025 and is a track he worked on for the album “Gaze.” Though it features bold, resonant sounds, the tempo is slow, and its structure conveys a curious sense of floating.

The lyrics seem to depict the small happiness found in everyday life, imparting a gentle warmth.

The song is used in a commercial promoting the haircare brand LUVCAROME, conveying through the smiles of two people that beautiful hair leads to everyday happiness.

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accent colorBialystocks

Bialystocks – Accent Color [Music Video]

Kirin Namacha 'Living with Comfort: Sky' 15-second (Hojisencha Renewal)

Bialystocks’ “Sashi-iro” was released in 2022, and it’s a song that conveys a gentle atmosphere.

Both the sound and the vocals have an impression of weightless drift, and that soft air soothes the listener’s heart.

The lyrics depict ordinary everyday scenes, and the reflections on days that can’t be returned to bring a touch of poignancy.

The song was used in a commercial for Kirin Namacha, and Ryohei Suzuki’s calm smile as he drinks the tea conveys its gentle flavor.

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Let’s become a familyFukuyama Masaharu

Masaharu Fukuyama – Let’s Become a Family (Full ver.)

SoftBank CM Answering Social Issues: “AI Declaration” Edition

Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2011.

It’s a song that gently conveys feelings toward family.

Centered around piano and acoustic guitar with a soft timbre, layered with a powerful vocal, it evokes the idea of strength within gentleness.

The lyrics, which depict a desire to move toward an ideal family, are memorable, and a tender emotion is expressed throughout the piece.

The song was used in a SoftBank commercial featuring Masaharu Fukuyama and AI Mashaharu, portraying SoftBank’s efforts to address social issues.

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All the days hard to leave behindOda Kazumasa

All the days hard to leave behind

Meiji Yasuda Life 2025 Corporate CM 'The Brilliance of Youth' Edition

Kazumasa Oda’s “Subete Sarigataki Hibi” (All the Hard-to-Part-With Days) is featured in the Meiji Yasuda Life Insurance commercial.

It airs alongside photos that capture everyday moments of happiness with family, partners, and friends, in line with the theme of the annually held “Meiji Yasuda Happiness Photo Contest,” “Shiawase Because You’re Here.” The song was written specifically for this commercial in 2024.

The lyrics convey a sense of gratitude toward those close to us.

Can I call it magic?Hirai Ken

Ken Hirai “May I Call It Magic?” MUSIC VIDEO (Short Ver.)

It was released in 2016 as Ken Hirai’s 40th single.

A simple ballad featuring only acoustic guitar and vocals, it was used as the TV commercial song for Panasonic’s LUMIX digital camera, co-starring Haruka Ayase.

HOWEVERGLAY

GLAY / HOWEVER

It was released in 1997 as GLAY’s 12th single.

The song became GLAY’s first million seller and was used as the ending theme for the TBS drama “Ryodatsugai: Abunai Onna” (Stolen Love: Dangerous Woman).

Since 2010, it has been featured in commercials for Nissin Foods’ Cup Noodles.

crescent moonayaka

Ayaka – Crescent Moon

It was released in 2006 as Ayaka’s fourth single.

As a single, it was her first love ballad, themed around a long-distance relationship.

The song has been covered by many artists and was used as the autumn TV commercial song for au’s “LISMO.”