[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
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[Heart-Touching] Popular ballads featured in commercials: masterpieces you’ll want to hear again (11–20)
go to meet (someone)Oda Kazumasa
Kazumasa Oda’s “Ai ni Iku” (I’m Going to See You) was released in 2018 and was created as the theme song for Fuji TV’s Mezamashi TV.
It’s a refreshing, morning-evoking track with an overall gentle feel.
The lyrics portray the desire to go see someone dear, and even the act of trying to convey that feeling radiates happiness.
The song was also used in a Meiji Yasuda commercial, aligning with the message of supporting people’s happiness through various services, including insurance.
coloring; color scheme; hues; decoration; embellishment; added flair (figurative)ikimonogakari
This song features a characteristically Ikimonogakari, familiar and beautiful melody and Kiyoe Yoshioka’s clear, expansive vocals.
The lyrics sing about nurturing connections between people and cherishing the colors that arise from them.
The bright, positive words are striking and match well with the relaxed, ballad-like arrangement.
Listening to it gives you a reassuring feeling, as if you’re being gently encouraged from behind.
The song is used in Odakyu Electric Railway’s commercial, “Connected, Expanding Days.”
Tearful KissSazan Ōrusutāzu
This song, which portrays the end of a sad romance, is included on the 1991 album “Yo ni Manyō no Hana ga Saku Nari.” The lyrics depict the feelings of a man who has been told goodbye by his lover, conveying a strong sense of lingering attachment to her.
For those who have just gone through a breakup, it’s the kind of song that will strike deeply at the heart.
The beautiful melody of the chorus, combined with Keisuke Kuwata’s heartrending vocals, makes this a love ballad that may well bring you to tears.
Megurehaoto
This is a song by Haoto themed around cycles.
It was created as the corporate theme song for NTT East and was also featured in the commercial “Next Innovation: Agri.” The lyrics depict a person’s tears flowing down a river to the sea, becoming clouds, then falling upon the mountains—a journey that travels farther and farther while endlessly circling back.
The words are crafted to resonate with NTT East’s purpose of co-creating a regionally circular society.
It’s a beautiful ballad that lets you fully savor Haoto’s warm, resonant vocals.
pure whiteFuji Kaze
It’s a song by Fujii Kaze with lyrics that evoke the breakup of a couple.
His soft, gentle vocals layer over a melody that unfolds in a calm, flowing way.
Reading the lyrics closely, it can also be interpreted as depicting the end of a relationship not just between a man and a woman, but between oneself and something precious to oneself.
The song was written for an I Lohas commercial in 2025, and there was a version of the ad featuring Fujii himself.
konpeitō (Japanese sugar candy)bebidora
Bebidora’s “Konpeitō” was released in 2025 and was written specifically as the theme song for a Paramount Bed commercial.
Its gentle sound, tinged with a sense of bittersweetness, is striking, and the layered vocals convey emotion with directness.
The lyrics seem to portray the sadness of saying goodbye, and even as they look back on what was gained, the feeling of loneliness is emphasized.
The Paramount Bed commercial that uses this song reflects on the company’s history and expresses a desire to continue supporting people.
[Heart-Touching] Popular ballads featured in commercials. Masterpieces you’ll want to hear again (21–30)
threadNEW!Aimer
Featuring Yoshida Yō and Matsuoka Mayu as a mother and daughter, the content conveys the sense of security offered by a house built with Toyota Home through scenes of their everyday life.
The key point is that, even during the busy morning hours, the family shares smiles—reflecting Toyota Home’s desire to create a place of comfort.
Further enhancing the gentle atmosphere depicted in the footage is the song Ito, sung by Aimer.
Portraying people who support one another through life, its calm sound underscores the warmth of its message even more.