[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
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[Heart-Touching] Popular ballads featured in commercials: masterpieces you’ll want to hear again (11–20)
As Time Goes ByYuga
Yuga’s rendition of “As Time Goes By” was used as the commercial song for Domohorn Wrinkle by Saishunkan Pharmaceutical.
The original piece was composed for the Broadway musical “Everybody’s Welcome,” later adopted as the theme for the film “Casablanca,” and went on to become a jazz standard.
There are many versions—including one sung by Frank Sinatra—and the song is known for its warm, piano-centered sound.
The commercial that features this song highlights natural scenery and the product’s appearance, emphasizing a sense of warmth.
coloring; color scheme; hues; decoration; embellishment; added flair (figurative)ikimonogakari
This song features a characteristically Ikimonogakari, familiar and beautiful melody and Kiyoe Yoshioka’s clear, expansive vocals.
The lyrics sing about nurturing connections between people and cherishing the colors that arise from them.
The bright, positive words are striking and match well with the relaxed, ballad-like arrangement.
Listening to it gives you a reassuring feeling, as if you’re being gently encouraged from behind.
The song is used in Odakyu Electric Railway’s commercial, “Connected, Expanding Days.”
A Cheer Song Dedicated to YouHIPPY
This song drew attention as a Reiwa-era cheer anthem and is especially popular as a sports fight song.
Included on the 2017 album “HomeBase ~Arigatou~,” it truly broke through after the COVID-19 pandemic.
With an emotionally stirring melodic line, it’s a ballad whose lyrics—full of encouragement for those giving their all—are a must-read.
In 2025, it was featured in a Morinaga commercial supporting the World Athletics Championships.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
It’s a track included on the album “Kirei,” released in September 1983.
As the title—meaning something like “I Won’t Fall in Love Anymore”—suggests, it portrays a bittersweet heartbreak.
The lyrics, written from the perspective of the man in a couple who broke up after he realized her feelings had drifted away, are easy for many to relate to.
Between the lines, you can still sense that he hasn’t completely let go of his feelings for her.
The song was featured in 2025 in UNIQLO’s HEATTECH commercial, “A Pleasant Morning.”
Tearful KissSazan Ōrusutāzu
This song, which portrays the end of a sad romance, is included on the 1991 album “Yo ni Manyō no Hana ga Saku Nari.” The lyrics depict the feelings of a man who has been told goodbye by his lover, conveying a strong sense of lingering attachment to her.
For those who have just gone through a breakup, it’s the kind of song that will strike deeply at the heart.
The beautiful melody of the chorus, combined with Keisuke Kuwata’s heartrending vocals, makes this a love ballad that may well bring you to tears.
pure whiteFuji Kaze
It’s a song by Fujii Kaze with lyrics that evoke the breakup of a couple.
His soft, gentle vocals layer over a melody that unfolds in a calm, flowing way.
Reading the lyrics closely, it can also be interpreted as depicting the end of a relationship not just between a man and a woman, but between oneself and something precious to oneself.
The song was written for an I Lohas commercial in 2025, and there was a version of the ad featuring Fujii himself.
[Heart-Touching] Popular ballads featured in commercials. Masterpieces you’ll want to hear again (21–30)
An endlessly continuing storyMISIA
MISIA’s “A Never-Ending Story” was released in 2002 and was also used as the theme song for Mitsubishi Electric’s “Keeping Society Moving” commercial.
It’s a ballad that unfolds with a quiet, piano-centered atmosphere, gradually gaining strength toward the end and conveying a powerful sense of hope.
The lyrics give the impression of moving forward into the future, and combined with her resounding vocals, they evoke the strength to take a step ahead.
The commercial depicts Mitsubishi Electric’s initiatives and conveys the company’s commitment to supporting society for a better future.