[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
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[Resonates with the Heart] Popular ballads featured in commercials. Timeless songs you’ll want to hear again (31–40)
In the Morning of DeterminationAqua Timez
Known as one of Aqua Timez’s signature songs released in 2006, this track also drew attention for being the theme song of the film “Brave Story.” With vocalist Futoshi’s distinctive high-toned voice gently resonating, the song gives you the courage to move forward as yourself.
The lyrics convey a message about revealing your true self and pressing ahead.
Emphasizing the courage to take that first step, the song was featured in a SoftBank commercial promoting support for basketball.
The commercial’s content links with the song’s theme, resulting in a moving piece of film.
I want to be with you, not with a bouquetayaka
This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.
As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.
The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.
two peopleaiko
The song used in the Hoyu hair color commercial featuring Aya Omasa was “Futari” by aiko.
Although the track was released in 2008, it wasn’t chosen for the commercial until six years later, in 2014.
The lyrics portray the bittersweet realization that the person you have feelings for is actually thinking of someone else.
Many people have likely experienced a situation similar to what the song describes.
In the lyrics, the narrator says she realized the other person had feelings for someone else before she fell completely for them, yet the tone elsewhere suggests she’s already deeply smitten and unable to stop her feelings.
It’s a poignant song that tells the story of a love with nowhere to go.
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
All the days hard to leave behindOda Kazumasa
Kazumasa Oda’s “Subete Sarigataki Hibi” (All the Hard-to-Part-With Days) is featured in the Meiji Yasuda Life Insurance commercial.
It airs alongside photos that capture everyday moments of happiness with family, partners, and friends, in line with the theme of the annually held “Meiji Yasuda Happiness Photo Contest,” “Shiawase Because You’re Here.” The song was written specifically for this commercial in 2024.
The lyrics convey a sense of gratitude toward those close to us.
[Heart-Touching] Popular ballads featured in commercials: timeless classics you'll want to hear again (41–50)
How are you?adieu
This song, sung by Moka Kamishiraishi under the name adieu, is a ballad whose lyrics depict experiences that almost everyone has gone through.
At the beginning of the lyrics, there’s a scene where the narrator sends a message to “you” who appeared in their dream after waking up.
Many of us have probably had the experience of suddenly remembering an old friend or lover and sending them a message, haven’t we? The song captures that moment and the wavering feelings inside with expressions that are intentionally subtle and open-ended.
Listening to it, you can’t help but feel a gentle warmth spreading in your heart.
It was featured in Kanro Candy’s 70th-anniversary commemorative movie, which aired in 2025.
Always by your sideKawamura Ryuuichi
Written in 2023 and featured as a commercial song for Nihon Techno, this track is a piano ballad that conveys a straightforward love: although I’m far from perfect, I want to stay by the side of the person I cherish to keep their smile alive.
Ryuichi Kawamura’s signature, lustrous vocals are on full display, and many listeners likely found themselves captivated.
In addition to this song being used in a commercial, Kawamura’s works had been featured in ads before, and he also composed the company song for Nihon Techno.