[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
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[Resonates with the Heart] Popular ballads featured in commercials. Timeless songs you’ll want to hear again (31–40)
two peopleaiko
The song used in the Hoyu hair color commercial featuring Aya Omasa was “Futari” by aiko.
Although the track was released in 2008, it wasn’t chosen for the commercial until six years later, in 2014.
The lyrics portray the bittersweet realization that the person you have feelings for is actually thinking of someone else.
Many people have likely experienced a situation similar to what the song describes.
In the lyrics, the narrator says she realized the other person had feelings for someone else before she fell completely for them, yet the tone elsewhere suggests she’s already deeply smitten and unable to stop her feelings.
It’s a poignant song that tells the story of a love with nowhere to go.
IMrs. GREEN APPLE
This is a Kirin Afternoon Tea commercial featuring a story where Ren Meguro shows up at a Mrs.
GREEN APPLE street performance and brings them a warm milk tea as a treat.
In the commercial, Mrs.
GREEN APPLE performs “Watashi” (“I”), a track from their 2016 album TWELVE.
The song portrays the resolve to look forward and move on while reflecting on a past romance, making it recommended for those who want to recover from heartbreak or cherish past relationships while stepping ahead.
The original is a rock ballad with piano, but the commercial uses an acoustic version, so be sure to listen closely to that rendition as well.
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
I want to be with you, not with a bouquetayaka
This commercial expresses Marimo Holdings’ initiatives for the future through the changing scenery seen from a car window.
As Ayaka watches the landscape shift and speaks, the company’s desire to make moments eternal is conveyed.
The song that further amplifies the grand atmosphere depicted in the visuals is Ayaka’s “Not a Bouquet, But I Want to Be with You.” It unfolds from the gentle tones of the piano into a majestic sound as strings build toward the chorus, and her tender yet powerful vocals evoke a sense of hope for the future.
Always by your sideKawamura Ryuuichi
Written in 2023 and featured as a commercial song for Nihon Techno, this track is a piano ballad that conveys a straightforward love: although I’m far from perfect, I want to stay by the side of the person I cherish to keep their smile alive.
Ryuichi Kawamura’s signature, lustrous vocals are on full display, and many listeners likely found themselves captivated.
In addition to this song being used in a commercial, Kawamura’s works had been featured in ads before, and he also composed the company song for Nihon Techno.
[Heart-Touching] Popular ballads featured in commercials: timeless classics you'll want to hear again (41–50)
Joined handsFunatsu Mahiro
Masato Funatsu’s “Tsunai da Te” (Joined Hands) is set to be released in 2025.
It’s a song that warmly portrays the happiness of spending days with a loved one.
The sound gradually expands toward the chorus in an impressive, grand progression, evoking the image of happiness growing deeper with each passing year.
Its depiction of how ordinary days can become something special is striking, conveying a sense of savoring that happiness.
This song was chosen for a commercial by Shimane Denkō that portrays the company’s commitment to supporting family life.
You can also sense the company’s resolve to support people’s happiness by enhancing daily living through electrical technology.
How are you?adieu
This song, sung by Moka Kamishiraishi under the name adieu, is a ballad whose lyrics depict experiences that almost everyone has gone through.
At the beginning of the lyrics, there’s a scene where the narrator sends a message to “you” who appeared in their dream after waking up.
Many of us have probably had the experience of suddenly remembering an old friend or lover and sending them a message, haven’t we? The song captures that moment and the wavering feelings inside with expressions that are intentionally subtle and open-ended.
Listening to it, you can’t help but feel a gentle warmth spreading in your heart.
It was featured in Kanro Candy’s 70th-anniversary commemorative movie, which aired in 2025.