[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
- [Touching the Heart] Timeless Ballad Masterpieces. A Collection of Unfading Classics and the Latest Songs [2026]
- Moving songs featured in commercials: timeless masterpieces that move the heart
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [April 2026] Summary of the Latest Trending Commercial Songs
- [Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up
- Classic enka songs featured in commercials, along with original CM tracks, introduced together!
- [Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
- Western songs used in commercials — tear-jerking classics and popular tracks
- Healing songs played in commercials. Tracks that warm the heart.
- Commercial songs you’ll want to sing at karaoke! Easy to sing and guaranteed to get the crowd going
- Honda commercial songs: introducing memorable past CM tracks and the latest buzzworthy tunes
- [Heartwarming] Moving CM songs. Popular commercial songs
- A breakup song featured in a commercial. A poignant masterpiece that resonates with the heart.
[Heart-Touching] Popular ballads featured in commercials. Masterpieces you’ll want to hear again (21–30)
Maplesupittsu
Released in 1998, this song has been featured extensively in tie-ins, including as a TV drama theme and insert song, as well as in commercials.
The chorus, where Masamune Kusano’s high, soaring vocals shine, is surely familiar to just about everyone.
Its ear-pleasing, beautiful melody further accentuates the bittersweet lyrics, making it incredibly memorable.
The song was used in a Universal Music commercial that aired in December 2025.
Two other Spitz songs were also featured, and this track plays in the final scene of the commercial.
full swingZa Kuromaniyonzu
This commercial highlights how the power of AI is being added to RAKURAKU Cloud, which has long stood by the struggles of people working in companies, and conveys our desire to further enhance their comfort.
By showing a digest of previously aired commercials featuring Kenichi Takito, Natsuko Yokozawa, and Mone Kamishiraishi, it looks back on how various challenges were solved and, with a touch of humor, expresses the intention to leverage those lessons for an even better future.
The song that further accentuates the strong stride toward the future depicted in the visuals is “Full Swing” by The Cro-Magnons.
With a band sound that is both powerful and refreshing, it clearly conveys the spirit of tackling everything with full force.
[Resonates with the Heart] Popular ballads featured in commercials. Timeless songs you’ll want to hear again (31–40)
Winter,againGLAY
This commercial promotes the idea that using Car Sensor might help you find your ideal car, set against a snowy landscape.
The version featuring only Nanao conveys a wintry mood, while the version that also includes Ryuji Akiyama and Kotaro Yoshida adds a touch of comedy in the finer details.
The song that accentuates the snowy atmosphere is GLAY’s “Winter, again.” Although the music video imagery recreated in the commercial strongly evokes the cold of winter, the sound and vocals are intense, leaving the impression of a burning passion that persists in the cold.
me me sheRADWIMPS
From a drama featuring Ren Nagase and Hanaka Hara that evokes Heisei-era love songs, to a commercial promoting Universal Music’s “#Let’s Listen to Playlists” campaign—this is the song used to emphasize that world.
It’s a gentle ballad by RADWIMPS, where the tender, conversational vocals still convey a strong sense of heartbreak.
As the title suggests, “clinginess” is a major theme, and the inability to move on after a breakup is depicted just as it is.
Many listeners will likely relate to the swelling regret and the straightforward expression of refusing to accept the separation.
One more time,One more chanceYamazaki Masayoshi
This is the song used to accentuate the calm atmosphere in the Suntory Maker’s Mark commercial, which portrays the unchanging deliciousness of the whiskey through a character played by Shun Oguri who is immortal.
The track is also famous as the theme song for the feature-length anime 5 Centimeters per Second, and it conveys a bittersweet sentiment over the sound of an acoustic guitar.
The lyrics honestly express memories of the past and the regrets tied to them, as well as the pain of wishing for “just one more time,” even while knowing it can never come true.
The part about instinctively looking for someone’s figure somewhere—a feeling many can relate to—also heightens the sense of poignancy.
IMrs. GREEN APPLE
This is a Kirin Afternoon Tea commercial featuring a story where Ren Meguro shows up at a Mrs.
GREEN APPLE street performance and brings them a warm milk tea as a treat.
In the commercial, Mrs.
GREEN APPLE performs “Watashi” (“I”), a track from their 2016 album TWELVE.
The song portrays the resolve to look forward and move on while reflecting on a past romance, making it recommended for those who want to recover from heartbreak or cherish past relationships while stepping ahead.
The original is a rock ballad with piano, but the commercial uses an acoustic version, so be sure to listen closely to that rendition as well.
Until dawnUru
Uru’s “Yoru ga Akeru Made” was released in 2024 and was written specifically as a song for a Japanese Red Cross Society commercial.
The gentle sound of the piano blends with her clear, translucent vocals, conveying kindness and warmth directly.
The lyrics seem to depict hope for the future, and their expression of moving forward while believing in a brighter tomorrow gives listeners both inspiration and strength.
In the commercial featuring Mone Kamishiraishi, the initiatives of the Japanese Red Cross Society are portrayed, with the warmth of supporting others depicted in parallel with the song.