[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
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[Resonates with the Heart] Popular ballads featured in commercials. Timeless hits you’ll want to hear again (1–10)
Mine or YoursUtada Hikaru
Hikaru Utada’s “Mine or Yours,” released in 2025, is a track that conveys relaxation with a gentle groove.
Its slow tempo is layered with vocals that ride slightly behind the beat—almost to the point of feeling off-kilter—further emphasizing the laid-back feel.
The lyrics depict casual, everyday moments to express relaxation, evoking the simple joys found in an easygoing daily life.
The song was featured in a commercial for Ayataka green tea, portraying relaxed everyday scenes and showing how Ayataka supports that sense of calm.
As a personSUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.
To be continuedRyokushokushakai
Ryokuoushoku Shakai’s “Tsuzuku,” set for release in 2025, is a song with a dazzling atmosphere that evokes hope for the future.
The layering of piano and strings is striking, and the powerful vocals add an image of moving forward positively.
The commercial featuring this song promotes the Docomo Future Museum, a creative painting contest held by Docomo.
It conveys hope for the future through a boy who paints a picture and talks about the feelings he put into it.
[Heart-Touching] Popular ballads featured in commercials: masterpieces you’ll want to hear again (11–20)
EversongreGretGirl
Here is the ultimate love ballad from the rock band reGretGirl.
The lyrics overflow with happiness, as if they were singing about a couple who has decided to spend their whole lives together.
The relaxed band accompaniment, paired with the passionate vocals and flowing melodic lines, is also outstanding.
Used as the theme song for the Yanagiya Anzu Oil commercial, this track is a wonderful love song that’s also perfect for playing at weddings.
A Cheer Song Dedicated to YouHIPPY
This song drew attention as a Reiwa-era cheer anthem and is especially popular as a sports fight song.
Included on the 2017 album “HomeBase ~Arigatou~,” it truly broke through after the COVID-19 pandemic.
With an emotionally stirring melodic line, it’s a ballad whose lyrics—full of encouragement for those giving their all—are a must-read.
In 2025, it was featured in a Morinaga commercial supporting the World Athletics Championships.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
It’s a track included on the album “Kirei,” released in September 1983.
As the title—meaning something like “I Won’t Fall in Love Anymore”—suggests, it portrays a bittersweet heartbreak.
The lyrics, written from the perspective of the man in a couple who broke up after he realized her feelings had drifted away, are easy for many to relate to.
Between the lines, you can still sense that he hasn’t completely let go of his feelings for her.
The song was featured in 2025 in UNIQLO’s HEATTECH commercial, “A Pleasant Morning.”
As Time Goes ByYuga
Yuga’s rendition of “As Time Goes By” was used as the commercial song for Domohorn Wrinkle by Saishunkan Pharmaceutical.
The original piece was composed for the Broadway musical “Everybody’s Welcome,” later adopted as the theme for the film “Casablanca,” and went on to become a jazz standard.
There are many versions—including one sung by Frank Sinatra—and the song is known for its warm, piano-centered sound.
The commercial that features this song highlights natural scenery and the product’s appearance, emphasizing a sense of warmth.