[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
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[Resonates with the Heart] Popular ballads featured in commercials. Timeless hits you’ll want to hear again (1–10)
future paintingFukuyama Masaharu
It’s a song written specifically for Nippon Life’s 2025 commercial “Nurturing the Future,” and the title is said to carry two meanings: a vision of the future and a path toward it.
The lyrics, which sing about living each day earnestly because we ourselves are the ones creating the future, are sure to resonate with many listeners.
Another indispensable charm of this track is being able to hear Fukuyama’s warm, rich vocals.
It’s a heartfelt ballad infused with the desire to cherish our loved ones—and ourselves—for the sake of the future.
You like whisky, don’t you?Noda Yojiro
When it comes to Suntory Whisky commercials, it’s this song that comes to mind, isn’t it? The original was sung by Sayuri Ishikawa, and since then it’s been covered by a variety of artists.
Among those, the 2025 commercial featured a cover by RADWIMPS’ vocalist, Yojiro Noda.
The CM even showed him singing and playing with an acoustic guitar.
The suggestive, layered lyrics are striking—so mature and captivating.
Noda’s characteristically warm high tones are memorable, and I imagine many people found themselves listening intently.
Mine or YoursUtada Hikaru
Hikaru Utada’s “Mine or Yours,” released in 2025, is a track that conveys relaxation with a gentle groove.
Its slow tempo is layered with vocals that ride slightly behind the beat—almost to the point of feeling off-kilter—further emphasizing the laid-back feel.
The lyrics depict casual, everyday moments to express relaxation, evoking the simple joys found in an easygoing daily life.
The song was featured in a commercial for Ayataka green tea, portraying relaxed everyday scenes and showing how Ayataka supports that sense of calm.
[Heart-Touching] Popular ballads featured in commercials: masterpieces you’ll want to hear again (11–20)
EversongreGretGirl
Here is the ultimate love ballad from the rock band reGretGirl.
The lyrics overflow with happiness, as if they were singing about a couple who has decided to spend their whole lives together.
The relaxed band accompaniment, paired with the passionate vocals and flowing melodic lines, is also outstanding.
Used as the theme song for the Yanagiya Anzu Oil commercial, this track is a wonderful love song that’s also perfect for playing at weddings.
konpeitō (Japanese sugar candy)bebidora
Bebidora’s “Konpeitō” was released in 2025 and was written specifically as the theme song for a Paramount Bed commercial.
Its gentle sound, tinged with a sense of bittersweetness, is striking, and the layered vocals convey emotion with directness.
The lyrics seem to portray the sadness of saying goodbye, and even as they look back on what was gained, the feeling of loneliness is emphasized.
The Paramount Bed commercial that uses this song reflects on the company’s history and expresses a desire to continue supporting people.
Megurehaoto
This is a song by Haoto themed around cycles.
It was created as the corporate theme song for NTT East and was also featured in the commercial “Next Innovation: Agri.” The lyrics depict a person’s tears flowing down a river to the sea, becoming clouds, then falling upon the mountains—a journey that travels farther and farther while endlessly circling back.
The words are crafted to resonate with NTT East’s purpose of co-creating a regionally circular society.
It’s a beautiful ballad that lets you fully savor Haoto’s warm, resonant vocals.
go to meet (someone)Oda Kazumasa
Kazumasa Oda’s “Ai ni Iku” (I’m Going to See You) was released in 2018 and was created as the theme song for Fuji TV’s Mezamashi TV.
It’s a refreshing, morning-evoking track with an overall gentle feel.
The lyrics portray the desire to go see someone dear, and even the act of trying to convey that feeling radiates happiness.
The song was also used in a Meiji Yasuda commercial, aligning with the message of supporting people’s happiness through various services, including insurance.