[Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
When you turn on the TV, there’s always a commercial jingle that sticks in your ear.
Among them, it’s the ballads that resonate most deeply, lingering in our memory along with the product’s impression.
Moving melodies and dramatic lyrics stir our hearts in just a short span of time.
In this article, we’ve gathered a wide range of classic ballads that became popular through commercials.
From timeless tunes everyone’s heard at least once to those moving tracks that sparked conversation, we’ll introduce them all in depth.
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[Heart-Touching] Popular ballads featured in commercials. Masterpieces you’ll want to hear again (21–30)
sundogNEW!BLUE ENCOUNT
The 2026 boat racing commercials portray trainees aspiring to become boat racers and their instructors.
In Episode 1, Keita Machida, First Summer Uika, and Katsuhisa Namase appear as instructors, resolutely vowing to turn all the trainees into fine professionals.
Episode 2 shows trainee Kanata Hosoda declaring his determination: “I came here to become the prize-money king.” Seira Anzai also murmurs, “I won’t lose to anyone,” and together Episodes 1 and 2 depict the genuine commitment of both instructors and trainees.
Underscoring this passionate story is BLUE ENCOUNT’s “Genjitsu (Phantom Sun),” a mid-tempo rock ballad with striking lyrics that encourage you to live boldly as you truly want.
An endlessly continuing storyNEW!MISIA
MISIA’s “A Never-Ending Story” was released in 2002 and was also used as the theme song for Mitsubishi Electric’s “Keeping Society Moving” commercial.
It’s a ballad that unfolds with a quiet, piano-centered atmosphere, gradually gaining strength toward the end and conveying a powerful sense of hope.
The lyrics give the impression of moving forward into the future, and combined with her resounding vocals, they evoke the strength to take a step ahead.
The commercial depicts Mitsubishi Electric’s initiatives and conveys the company’s commitment to supporting society for a better future.
UNSPEAKABLEEvery Little Thing
Every Little Thing’s work vividly portrays an indescribably complex state of mind through a striking contrast between stillness and intensity.
It opens the concept single “UNTITLED 4 ballads,” released in December 2002, and is a renowned ballad that reached No.
1 on the Oricon weekly chart.
The song was also included on the 2003 album “Many Pieces” and became widely familiar as the theme for Canon’s PIXUS commercial.
From the air of calm in the intro to the sudden release of emotion in the chorus, the progression is sure to move anyone who listens.
Kaori Mochida’s carefully woven words and vocals resonate with the frustration of wanting to express yourself but being unable to.
It’s a song that gently gives you a push when you want to reaffirm your feelings for someone important.
DarlingMrs. GREEN APPLE
This ballad, featuring Motoki Omori’s resonant vocals, was created as the theme song for the 2024 Juhachi-sai (18-sai) festival and is set for release in January 2025.
Its grand sound—blending band instrumentation with piano and strings—leaves a strong impression.
The lyrics portray a struggle of confronting oneself and searching for identity.
I’m sure it will resonate with many people, not just the younger generation.
The song was also used in a Nikkei Electronic Edition commercial starring Omori and Hana Sugisaki.
The ad depicts a what-if scenario in which the two appear as office workers, showing them using the Nikkei Electronic Edition to absorb a wealth of information and elevate themselves.
Winter,againGLAY
This commercial promotes the idea that using Car Sensor might help you find your ideal car, set against a snowy landscape.
The version featuring only Nanao conveys a wintry mood, while the version that also includes Ryuji Akiyama and Kotaro Yoshida adds a touch of comedy in the finer details.
The song that accentuates the snowy atmosphere is GLAY’s “Winter, again.” Although the music video imagery recreated in the commercial strongly evokes the cold of winter, the sound and vocals are intense, leaving the impression of a burning passion that persists in the cold.
Shadows of YouthAAAMYYY
AAAMYYY’s rendition of “Seishun no Kage” was featured as the commercial song for Kokumin Kyosai coop in 2025.
Originally by Tulip, AAAMYYY’s version preserves the feel of the original while adding a softness unique to a female vocal.
The lyrics look back on the path taken so far while depicting hope for the future, conveying the courage to move forward.
The commercial portrays mutual support among people and expresses Kokumin Kyosai’s commitment to supporting that.
Both the song and the visuals highlight themes of supporting one another, heightening the emotional impact.
halvesiesMISIA
It’s a commercial that shows people sharing joy and dividing sorrow, expressing the company’s desire to support those connections.
The theme is sharing feelings, and it gently conveys the hope that doing so will lead to a more peaceful world.
The song that further highlights the tender atmosphere depicted in the visuals is MISIA’s “Hanbunko.” Its central message is that joy doubles when shared, inviting us to build warm, enjoyable connections with others.