A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia!
When it comes to Calpis, many of you probably drank it often as a child or during your school days, right?
Its sweet-and-tangy, refreshing flavor is truly appealing.
Many Calpis commercials perfectly match that image, featuring a爽やか (fresh, breezy) vibe—whether through coming-of-age-style storytelling or summer-themed concepts.
In this article, we’ll introduce a comprehensive look at past Calpis commercials, touching on the cast members and the background music used.
Please enjoy these Calpis ads that carry a touch of nostalgia.
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Compilation of Calpis commercials: the charm lies in the depictions that evoke youth and nostalgia! (11–20)
Asahi Soft Drinks CALPIS AMINO
“Shine We Are!/Earthsong” is BoA’s 10th single, released in 2003.
It has both Japanese and Korean versions, with the Korean version’s lyrics written by BoA herself.
The songs were used in commercials for Calpis Water and Amino Calpis.
Asahi Soft Drinks Calpis Soda “Super Sizzle LIVE” Version
It was released in 2013 as GReeeeN’s 20th single.
When we try to take on what we want to do, everyone feels anxious and hesitates for fear of failure, right? This song gives you the courage not to be afraid of such anxiety and hesitation, and it was used as the commercial song for Calpis Soda.
Asahi Soft Drinks Calpis Soda “White-Hot! Giant Kite-Flying” VersionYusuke Yamamoto
It was released in 2014 as Funky Kato’s second single.
It’s an encouraging, upbeat song reminiscent of the FUNKY MONKEY BABYS era, and his passionate, powerful singing leaves a strong impression.
The track was used as the CM song for Calpis Soda’s “White-Hot! Giant Kite-Flying” commercial.
Asahi Soft Drinks Calpis Water ‘First Love Commentary: Their Bottle’ VersionUmika Kawashima, Satoshi Kaneda (Hannya)
It was released in 2010 as Mao Abe’s fourth single.
The song expresses the feelings of not being able to see a boyfriend in a long-distance relationship, making it a perfect fit for those experiencing long-distance love.
It was also used as the Calpis Water commercial song featuring Umika Kawashima.
Asahi Soft Drinks CALPIS Water “After Club Activities” VersionAmi Toma
This Calpis Water commercial shows Ami Toma after her club activities, cheering on a boy from the soccer team who’s still practicing with a “Do your best!” It’s only a 15-second spot, but it’s packed with that sweet-and-sour feeling of youth.
The background music is THE BOOM’s signature song, ‘Kaze ni Naretai’ (I Want to Be the Wind).
Instead of the original, the CM uses a choral version, which probably brought back memories of school days for many viewers.
Calpis Water: Sweet-and-Sour EverydayAmi Toma
Looking troubled, Ami Toma wears a gloomy expression, when one of her friends cheers her up with, “Don’t get all sentimental!” That one line helps Toma pull herself together; she drinks some Calpis Water and is soon smiling alongside her friend.
Many viewers likely felt a warm, fuzzy feeling from this fresh, youth-filled story that perfectly matches the image of Calpis Water.
The background music features a choral version of “Kaze ni Naritai.”
Compilation of Calpis commercials: captivating portrayals of youth and nostalgia! (21–30)
Asahi Soft Drinks PLUS Calpis Immune Support “Heading to the Hot Springs” VersionMasami Nagasawa
This commercial depicts Masami Nagasawa drinking PLUS Calpis Immune Support to stay healthy because she’s about to go on a hot spring trip.
What really stands out is how super high-spirited she is—she must be really looking forward to the trip.
That over-the-top energy felt familiar, and I realized it’s just like Dako, the character she plays in The Confidence Man JP!