A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia!
When it comes to Calpis, many of you probably drank it often as a child or during your school days, right?
Its sweet-and-tangy, refreshing flavor is truly appealing.
Many Calpis commercials perfectly match that image, featuring a爽やか (fresh, breezy) vibe—whether through coming-of-age-style storytelling or summer-themed concepts.
In this article, we’ll introduce a comprehensive look at past Calpis commercials, touching on the cast members and the background music used.
Please enjoy these Calpis ads that carry a touch of nostalgia.
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
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- SEA BREEZE commercial. A collection of refreshing, youth-filled ads.
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- Nama-cha TV commercials: a refreshing worldview makes each generation of ads feel pleasant
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- Compilation of tear-jerking commercials. Heartstrings-tugging ads about family bonds and youth that will have you in tears!
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
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- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia! (1–10)
Asahi Soft Drinks Calpis Water “The End of Summer With You” VersionMei Nagano
A song that will always sing about “those days.” It’s the kind of song that makes you want to cry, that makes you want to go back to that time, isn’t it? It brings back memories of the fun times and the frustrating times.
It’s so bittersweet… The lyrics that trigger a flashback of memories are amazing, too.
How about listening to this song and taking a trip back to “those days”?
Asahi Soft Drinks Calpis Water Club Activity Support Project “Because I Care, I’m All In” Edition
This commercial, which depicts the feelings of students absorbed in their club activities, is part of Calpis’s Club Support Project.
The ad unfolds mainly through illustrations portraying a variety of clubs, from athletic to cultural, and each image radiates the sparkle of student youth.
The background music is Aimyon’s “Lucky Color,” a track from her album “Jealous of the Cat,” released in September 2024.
The song charmingly portrays a woman’s sincere, unspoken feelings of love, and it’s crafted in Aimyon’s signature bright and catchy style.
Asahi Soft Drinks CALPIS Water “Debut” version / “Youth and Fireworks” versionMei Nagano
An up-tempo, heart-pounding song! The track “The Day I Became a Jewel” by BUMP OF CHICKEN really enhances the fun, refreshing vibe of the commercial.
Doesn’t it make you feel like sprinting off when you listen? For me, it absolutely makes me want to run.
BUMP has created so many youth anthems, and this one also makes you think, “Ah, I want to relive my youth!!”
Compilation of Calpis commercials: the charm lies in the depictions that evoke youth and nostalgia! (11–20)
Asahi Soft Drinks Calpis Water “Big Confession” Version
This is “Nee,” by SHISHAMO, a cute and upbeat popular girls’ band! It perfectly matches the image of Calpis—fresh and breezy—and it feels like it’s giving voice to teenage emotions.
It’s like a shy, sparkling page from youth.
Don’t you think it also sings about those sweet-and-sour feelings? It’s a must-listen for anyone who’s thinking, “I want to experience youth!!”
Asahi Soft Drinks Calpis Water “Wholeheartedly a Boy” VersionMei Nagano
This is a cover of “Zenryoku Shonen” by Mei Nagano.
The song matches the image of Calpis—very refreshing.
The original has a powerful, encouraging tone, but Mei Nagano’s version of “Zenryoku Shonen” feels more delicate, doesn’t it? It seems like a song everyone could enjoy singing at karaoke! It gives the impression of celebrating a fun, youthful time.
Asahi Soft Drinks CALPIS AMINO
“Shine We Are!/Earthsong” is BoA’s 10th single, released in 2003.
It has both Japanese and Korean versions, with the Korean version’s lyrics written by BoA herself.
The songs were used in commercials for Calpis Water and Amino Calpis.
Asahi Soft Drinks Calpis Soda “Super Sizzle LIVE” Version
It was released in 2013 as GReeeeN’s 20th single.
When we try to take on what we want to do, everyone feels anxious and hesitates for fear of failure, right? This song gives you the courage not to be afraid of such anxiety and hesitation, and it was used as the commercial song for Calpis Soda.