A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia!
When it comes to Calpis, many of you probably drank it often as a child or during your school days, right?
Its sweet-and-tangy, refreshing flavor is truly appealing.
Many Calpis commercials perfectly match that image, featuring a爽やか (fresh, breezy) vibe—whether through coming-of-age-style storytelling or summer-themed concepts.
In this article, we’ll introduce a comprehensive look at past Calpis commercials, touching on the cast members and the background music used.
Please enjoy these Calpis ads that carry a touch of nostalgia.
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A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia! (1–10)
Asahi Soft Drinks Calpis Water “The End of Summer With You” VersionMei Nagano
A song that will always sing about “those days.” It’s the kind of song that makes you want to cry, that makes you want to go back to that time, isn’t it? It brings back memories of the fun times and the frustrating times.
It’s so bittersweet… The lyrics that trigger a flashback of memories are amazing, too.
How about listening to this song and taking a trip back to “those days”?
Asahi Soft Drinks Calpis Water Club Activity Support Project “Because I Care, I’m All In” Edition
This commercial, which depicts the feelings of students absorbed in their club activities, is part of Calpis’s Club Support Project.
The ad unfolds mainly through illustrations portraying a variety of clubs, from athletic to cultural, and each image radiates the sparkle of student youth.
The background music is Aimyon’s “Lucky Color,” a track from her album “Jealous of the Cat,” released in September 2024.
The song charmingly portrays a woman’s sincere, unspoken feelings of love, and it’s crafted in Aimyon’s signature bright and catchy style.
Asahi Soft Drinks CALPIS Water “Debut” version / “Youth and Fireworks” versionMei Nagano
An up-tempo, heart-pounding song! The track “The Day I Became a Jewel” by BUMP OF CHICKEN really enhances the fun, refreshing vibe of the commercial.
Doesn’t it make you feel like sprinting off when you listen? For me, it absolutely makes me want to run.
BUMP has created so many youth anthems, and this one also makes you think, “Ah, I want to relive my youth!!”
Compilation of Calpis commercials: the charm lies in the depictions that evoke youth and nostalgia! (11–20)
Asahi Soft Drinks CALPIS Water “Early Summer Near the Sea” Version
This commercial, which aired in 2015, mainly features seaside visuals that match Calpis’s refreshing image.
The ad stars actress Yuina Kuroshima and actor Sotaro Suzuki.
Mr.Children’s “Unmei” is used as the background music, and its sparkling sound matches the visuals perfectly.
Watching a commercial like this really makes you feel that summer and Calpis are a wonderful combination.
Asahi Soft Drinks Calpis Water “Preparing for the Live Show at Full Power” VersionRena Nōnen
The 10th single by Nico Touches the Walls.
Unlike their previous songs, this track was crafted with a focus on a single sound to convey a more mature image.
It was used as the commercial song for Calpis Water featuring Rena Nōnen, and the members of Nico Touches the Walls also appear, showcasing their performance.
Asahi Soft Drinks Calpis Water Zero “Poolside” VersionMasami Nagasawa
This is a track included on their first album, ALOHA, released in 2012.
It’s an upbeat tune with a fresh, summery vibe that lifts your spirits.
It was featured as the song for the Calpis Water Zero TV commercial.
Asahi Soft Drinks Calpis Water “Wholeheartedly a Boy” VersionMei Nagano
This is a cover of “Zenryoku Shonen” by Mei Nagano.
The song matches the image of Calpis—very refreshing.
The original has a powerful, encouraging tone, but Mei Nagano’s version of “Zenryoku Shonen” feels more delicate, doesn’t it? It seems like a song everyone could enjoy singing at karaoke! It gives the impression of celebrating a fun, youthful time.