Nama-cha TV commercials: a refreshing worldview makes each generation of ads feel pleasant
Have you ever found yourself pausing whatever you’re doing to watch when a Namacha commercial comes on TV? The fresh visuals, memorable cast, and soothing background music—each commercial’s unique world is so captivating.
Each series carries a different mood and message, and the way their expression has evolved over time is drawing attention as well.
In this article, we’ll give you a broad introduction to Namacha’s commercials.
We’ll also touch on the songs used alongside the visuals, so please sit back and enjoy.
Namacha commercials: A refreshing, pleasant worldview across the series (1–10)
Kirin Beverage Kirin Namacha Hojicha “Birth and Realization: Ryo Yoshizawa” VersionRyo Yoshizawa
The commercial introducing that Hojisencha has been added to Namacha features Ryo Yoshizawa.
After he takes a long, appreciative look at the Hojisencha poured into a glass, he slowly takes a sip.
Then he says just one word: “I see.” With that single, softly spoken word and the relaxed smile on his face, you can practically imagine how delicious this tea is.
I bet many viewers felt like trying it after watching the commercial, don’t you think?
Kirin Beverage Kirin Namacha Immune Care “Ryo Yoshizawa Goes Out” EditionRyo Yoshizawa
When you have many opportunities to go out in winter, you can’t help but worry about catching a cold or the flu.
In this commercial, Ryo Yoshizawa says, “Let’s drink Nama-cha Immune Care in winter and feel energized from the inside.” Unlike regular Nama-cha, it’s promoted as containing plasma lactic acid bacteria, which is introduced as helping to maintain immune function.
Kirin Beverage Kirin Namacha “Sofa” VersionIssey Takahashi
Issey Takahashi is drinking Namacha in the living room of a lovely house with an ocean view.
When he suddenly stands up, we watch to see what he’ll do—he carries the sofa out onto the wood deck and starts drinking Namacha again.
Bathed in pleasant sunlight on a wood deck overlooking the vast sea, it conveys that the refreshing taste perfectly suits this outstanding setting.
Kirin Beverage Kirin Namacha “The Secret of Fresh Deliciousness” versionHikari Mitsushima
This commercial introduces the expanded product lineup beyond the regular Nama-cha.
In the ad, Hikari Mitsushima picks up Nama-cha Hōji Sencha, pours it into a glass, and takes a sip.
With a soft “Ahh…,” she conveys a deliciousness beyond words.
Her expression and breath alone are enough to get the taste across.
Kirin Beverage Kirin Namacha “Piano” VersionIssey Takahashi, Naotaro Moriyama
This commercial, which shows Naotaro Moriyama singing to the piano played by Issei Takahashi, promotes the enhanced umami of the new Namacha.
Between the scenes of Moriyama singing, there are also shots of him drinking tea that Takahashi offers him.
After taking a sip of Namacha, Moriyama lets out a gentle “hoh,” and that little moment lets you imagine how the tea tastes.
The song Moriyama sings in the commercial is Tea for Two, known as a jazz standard.
Born in 1924, the song has been covered by many artists, with Doris Day’s rendition being among the most famous.
Kirin Beverage Kirin Namacha “Debut” VersionMitsuki Takahata
It’s an impressive commercial featuring Mitsuki Takahata running through the streetscapes of New Zealand.
In the final scene, on a hill overlooking the sea, she pours Namacha into a glass and savors it slowly.
Through the refreshing scenery and Takahata’s clear, invigorating expression, the clean, crisp taste of Namacha is conveyed.
The BGM is Yumi Matsutoya’s signature song “Yasashisa ni Tsutsumareta Nara.” Although it was released in 1974, it remains a timeless classic beloved across generations.
Kirin Beverage Kirin Namacha Rich “New Release” VersionGordon Maeda
This is a commercial for Namacha Rich, featuring the tagline “Tea deliciousness you can’t brew at home.” In the first half of the ad, its meticulous brewing method is introduced, and in the second half, Gordon Maeda drinks Namacha Rich and is astonished by how good it tastes.
Seeing his expression, many viewers were likely intrigued and wondered, “What does it taste like?”