Lovely commercial jingle

Nama-cha TV commercials: a refreshing worldview makes each generation of ads feel pleasant

Music writer / guitarist / Certified web writing practitionerHoshino Takashi
Drawing on over 30 years of experience with guitars and bands since my high school days, I specialize in music-related articles and have handled many feature pieces to date. While my tastes lean toward genres like hard rock and heavy metal since I first picked up the guitar, I make a point of listening to a wide range of styles, both Japanese and Western, on a daily basis. I began working as a freelance writer in 2018. I hold a Web Writing Practical Certification, and in addition to writing, I’m also studying video editing. In my private life, I’m raising an elementary school child and stay active while supporting their extracurriculars, such as parkour and dance.

Have you ever found yourself pausing whatever you’re doing to watch when a Namacha commercial comes on TV? The fresh visuals, memorable cast, and soothing background music—each commercial’s unique world is so captivating.

Each series carries a different mood and message, and the way their expression has evolved over time is drawing attention as well.

In this article, we’ll give you a broad introduction to Namacha’s commercials.

We’ll also touch on the songs used alongside the visuals, so please sit back and enjoy.

Namacha commercials: A refreshing, pleasant worldview across the series (1–10)

Kirin Beverage Kirin Namacha “Summer Green Tea” VersionHikari Mitsushima

KIRIN Namacha Commercial 'Summer Green Tea' 15-second Script

This commercial opens with Hikari Mitsushima watering the garden and recommends chilled Namacha for the summer.

It shows Mitsushima enjoying a meal with friends in the yard and drinking Namacha; her refreshed expression clearly conveys the crisp, clean taste of the tea.

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Kirin Beverage Kirin Namacha “Namacha Ice” VersionIssey Takahashi

KIRIN Nama-cha Commercial: “Nama-cha Ice – Issey Takahashi” Version (15 seconds)

This commercial features Issei Takahashi introducing a uniquely summery way to enjoy Namacha.

The idea is to freeze the tea and then slowly savor it as it melts.

In particular, the first liquid that melts is said to be rich in umami, offering a different kind of deliciousness from the Namacha you usually drink.

It also looks refreshingly cool and appealing, so it really makes you want to try it yourself.

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Kirin Beverage Kirin Namacha “Birth: Tea, Too, Has ‘Raw’” VersionHikari Mitsushima

KIRIN Nama-cha TV Commercial 'Birth: Tea Also Has Life' 15 seconds

This commercial highlights how the new Namacha stands apart from other teas and talks about its carefully crafted deliciousness.

It clearly explains how it’s made and, through Hikari Mitsushima’s gentle narration and expressions, conveys how that process creates a distinct difference in taste.

The calm tone throughout also communicates a soothing, gentle flavor that helps you feel at ease.

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Namacha commercial. A pleasantly refreshing worldview in the series of commercials (11–20)

Kirin Beverage Kirin Namacha “New aroma, new sweetness!” versionKeiko Kitagawa

KIRIN Namacha Commercial “The aroma, the sweetness—New!” 15 seconds

This commercial announcing the renewal of Namacha features Keiko Kitagawa.

Tying into the product’s refresh, she dashes through great natural scenery with the line, “Shall I become a new Keiko Kitagawa?” The visuals are very fresh and memorable.

The CM’s background music is Madonna’s signature song “Like A Virgin.” It was a huge hit in 1984, and many of you have probably heard its catchy, familiar chorus that makes you want to start dancing.

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Kirin Beverage Kirin Namacha “Debut” VersionRyohei Suzuki

KIRIN Namacha (Raw Tea) Commercial: “Appearance Ryohei Suzuki” Version, 15 Seconds, Script

This commercial features Ryohei Suzuki highlighting the new-and-improved Namacha, gently explaining what aspects have gotten even better.

He talks about its easy-to-drink lightness and its satisfying richness, and the visuals—evoking a gentle breeze—convey a sense of relaxation.

Further enhancing the tender atmosphere depicted on screen is Yumi Matsutoya’s song “Yasashisa ni Tsutsumareta Nara.” The melody is both kind and buoyant, leaving a strong impression and evoking the simple joys found in everyday life.

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Kirin Beverage Kirin Namacha “Living with Comfort: Two People” VersionRyohei Suzuki, Natsuki Deguchi

Kirin Namacha “Living with Comfort: The Two of Us” 30-second version

Against the backdrop of a refreshingly clear blue sky, Ryohei Suzuki and Natsuki Deguchi smile as they hum a tune, holding Namacha.

The crisp, pleasant visuals expressing the tagline “Living with comfort” leave a strong impression.

The BGM features Bialystocks’ “Sashi Iro,” a fresh track that suits the mood of the video perfectly.

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In conclusion

We introduced the Namacha commercial and the song used in it. The Namacha ad, with its refreshing visuals and pleasant music, leaves you feeling fresh every time you see it, doesn’t it? Did you find the song you were looking for or the commercial you were curious about? We’re excited to see what’s next for the Namacha commercials, so be sure to keep an eye out.