Nama-cha TV commercials: a refreshing worldview makes each generation of ads feel pleasant
Have you ever found yourself pausing whatever you’re doing to watch when a Namacha commercial comes on TV? The fresh visuals, memorable cast, and soothing background music—each commercial’s unique world is so captivating.
Each series carries a different mood and message, and the way their expression has evolved over time is drawing attention as well.
In this article, we’ll give you a broad introduction to Namacha’s commercials.
We’ll also touch on the songs used alongside the visuals, so please sit back and enjoy.
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Namacha commercials: A refreshing, pleasant worldview across the series (1–10)
Kirin Beverage Kirin Namacha “Tea Waiting for Clear Skies” VersionRyohei Suzuki
This commercial features Ryohei Suzuki visiting a tea plantation to showcase the carefully selected tea leaves used as the raw ingredient for Namacha.
According to Suzuki, the harvesting window for tea leaves is very short, yet they still make a point of harvesting on sunny days.
He explains that doing so results in better-tasting tea.
The ad clearly conveys a commitment to pursuing great flavor, even at the expense of efficiency.
Kirin Beverage Kirin Namacha “Piano” VersionIssey Takahashi, Naotaro Moriyama
This commercial, which shows Naotaro Moriyama singing to the piano played by Issei Takahashi, promotes the enhanced umami of the new Namacha.
Between the scenes of Moriyama singing, there are also shots of him drinking tea that Takahashi offers him.
After taking a sip of Namacha, Moriyama lets out a gentle “hoh,” and that little moment lets you imagine how the tea tastes.
The song Moriyama sings in the commercial is Tea for Two, known as a jazz standard.
Born in 1924, the song has been covered by many artists, with Doris Day’s rendition being among the most famous.
Kirin Beverage Kirin Namacha “Debut” VersionMitsuki Takahata
It’s an impressive commercial featuring Mitsuki Takahata running through the streetscapes of New Zealand.
In the final scene, on a hill overlooking the sea, she pours Namacha into a glass and savors it slowly.
Through the refreshing scenery and Takahata’s clear, invigorating expression, the clean, crisp taste of Namacha is conveyed.
The BGM is Yumi Matsutoya’s signature song “Yasashisa ni Tsutsumareta Nara.” Although it was released in 1974, it remains a timeless classic beloved across generations.
Namacha commercial. A pleasantly refreshing worldview in the series of commercials (11–20)
Kirin Beverage Kirin Namacha “Birth: Tea, Too, Has ‘Raw’” VersionHikari Mitsushima
This commercial highlights how the new Namacha stands apart from other teas and talks about its carefully crafted deliciousness.
It clearly explains how it’s made and, through Hikari Mitsushima’s gentle narration and expressions, conveys how that process creates a distinct difference in taste.
The calm tone throughout also communicates a soothing, gentle flavor that helps you feel at ease.
Kirin Beverage Kirin Namacha “Living with Comfort: Sky” VersionRyohei Suzuki
This is a calm, soothing commercial themed around “Living with a sense of comfort,” depicting Namacha as part of everyday life.
The footage shows Ryohei Suzuki walking along the seaside, smiling as he moves forward through a place that’s not quite identifiable, which conveys a sense of relaxation.
The song that further highlights the gentle atmosphere of the visuals is Bialystocks’ “Sashi Iro.” Both the sound and vocals have a floating quality, and the soft layering of tones genuinely calms the listener’s heart.
Kirin Beverage Kirin Namacha “Living with Comfort: City” VersionNatsuki Deguchi
This commercial expresses the crisp, gentle taste of Namacha under the theme “Living with a sense of ease.” It features Natsuki Deguchi enjoying Namacha while feeling a gentle breeze, and her smile conveys the tea’s deliciousness and relaxation.
The song that further accentuates the calm atmosphere portrayed in the footage is “Sashi-iro” by Bialystocks.
The airy vocals and layered sound are striking, and the bright melody evokes a positively relaxing feeling.
Kirin Beverage Kirin Namacha “New aroma, new sweetness!” versionKeiko Kitagawa
This commercial announcing the renewal of Namacha features Keiko Kitagawa.
Tying into the product’s refresh, she dashes through great natural scenery with the line, “Shall I become a new Keiko Kitagawa?” The visuals are very fresh and memorable.
The CM’s background music is Madonna’s signature song “Like A Virgin.” It was a huge hit in 1984, and many of you have probably heard its catchy, familiar chorus that makes you want to start dancing.