A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia!
When it comes to Calpis, many of you probably drank it often as a child or during your school days, right?
Its sweet-and-tangy, refreshing flavor is truly appealing.
Many Calpis commercials perfectly match that image, featuring a爽やか (fresh, breezy) vibe—whether through coming-of-age-style storytelling or summer-themed concepts.
In this article, we’ll introduce a comprehensive look at past Calpis commercials, touching on the cast members and the background music used.
Please enjoy these Calpis ads that carry a touch of nostalgia.
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Compilation of Calpis commercials: captivating portrayals of youth and nostalgia! (21–30)
Asahi Soft Drinks Calpis THE RICH “The Moment I Unravel” EditionMasami Nagasawa
This is a commercial for Calpis THE RICH, which boasts an even richer, more luxurious flavor than regular Calpis.
The audio consists only of the catchphrase “I unwind” and the product name, and the visuals are simply Masami Nagasawa enjoying Calpis THE RICH.
Yet precisely because of that simplicity, the product’s indulgent taste comes through even more.
Pay attention to Nagasawa’s expressions as she savoringly enjoys it—it looks absolutely delicious.
Asahi Soft Drinks CALPIS: The Lactobacillus W That Delivers Strength — ‘A Good Smile Comes from Good Sleep’ EditionMasami Nagasawa
In this commercial, Masami Nagasawa says, “Good sleep is essential for living better every day,” and introduces Calpis ‘Reach-Your-Core’ Double Lactic Acid Bacteria.
The footage shows Nagasawa spending time with a female colleague, both smiling.
Combined with the calm narration and background music, the ad’s message comes across very directly.
Asahi Soft Drinks Calpis Water: “Calpis Water and Nana Chiki Red (Umakara Chili) Sweet-and-Spicy Infinite Loop” version
Have you ever found yourself stuck in a loop of eating salty snacks, then craving something sweet, then going back to salty again—over and over? This commercial is a collaboration with 7‑Eleven, and it showcases an infinite loop not of salty and sweet snacks, but of Nana-Chiki Red and Calpis.
Soothe the spiciness of Nana-Chiki Red with Calpis, then go back for another bite of Nana-Chiki… you can practically feel how impossible it is to stop just by imagining it! After watching this ad, you’ll definitely want to try the Nana-Chiki Red and Calpis combo for yourself.
Asahi Soft Drinks Calpis Water “Been drinking it lately?” versionMasami Nagasawa
This commercial begins with Masami Nagasawa asking, “With that look on your face, you haven’t been drinking it lately, have you?” Reading into her line, it might be suggesting that drinking Calpis can give you a brighter expression.
As proof, Nagasawa takes a good sip of Calpis in the ad and flashes a lovely smile.
Watching it probably made a lot of people feel like having some Calpis right away, don’t you think?
Asahi Soft Drinks Calpis Water “Fermentation Theater” VersionMasami Nagasawa
Titled “Fermentation Theater,” this is an anime-style commercial in which Masami Nagasawa astonishingly voices all six characters.
The ad’s story features a boy who drinks Calpis and wants to know the secret behind its delicious taste, and it explains that the key lies in fermentation by lactic acid bacteria and yeast.
It’s a commercial that reveals the secret behind Calpis’s sweet-and-tangy flavor.
Asahi Soft Drinks CALPIS Water “Three Generations” / “Miiilk?” / “Gaze”Masami Nagasawa
This commercial showcases, through drama-like visuals, how Calpis blends into everyday life and supports family bonds.
It portrays various scenes involving Masami Nagasawa and children with Calpis, clearly expressing its long-lasting love and its happy, comforting taste.
The song that further highlights the warmth of the family depicted in the footage is Aimyon’s “Lucky Color.” Its gentle rhythm and light, breezy sound are striking, and when paired with the cheerful vocals, it evokes an image of savoring the joys of everyday life.
Asahi Soft Drinks Calpis Water: “July 7 Is the 105th Birthday of Calpis” (version)Masami Nagasawa
This commercial commemorates July 7th, Calpis’s birthday, and evokes a sense of the brand’s history.
The footage shows Masami Nagasawa enjoying Calpis, with a bright atmosphere and patches of blue sky that conjure the drink’s refreshing taste.
The song used is Aimyon’s “Lucky Color,” whose light rhythm and vocals further underscore Calpis’s refreshing quality.