A collection of Calpis commercials. The appeal lies in direction that evokes youth and nostalgia!
When it comes to Calpis, many of you probably drank it often as a child or during your school days, right?
Its sweet-and-tangy, refreshing flavor is truly appealing.
Many Calpis commercials perfectly match that image, featuring a爽やか (fresh, breezy) vibe—whether through coming-of-age-style storytelling or summer-themed concepts.
In this article, we’ll introduce a comprehensive look at past Calpis commercials, touching on the cast members and the background music used.
Please enjoy these Calpis ads that carry a touch of nostalgia.
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Compilation of Calpis commercials: captivating portrayals of youth and nostalgia! (21–30)
Asahi Soft Drinks CALPIS Water “Three Generations” / “Miiilk?” / “Gaze”Masami Nagasawa
This commercial showcases, through drama-like visuals, how Calpis blends into everyday life and supports family bonds.
It portrays various scenes involving Masami Nagasawa and children with Calpis, clearly expressing its long-lasting love and its happy, comforting taste.
The song that further highlights the warmth of the family depicted in the footage is Aimyon’s “Lucky Color.” Its gentle rhythm and light, breezy sound are striking, and when paired with the cheerful vocals, it evokes an image of savoring the joys of everyday life.
Asahi Soft Drinks Calpis Water: “July 7 Is the 105th Birthday of Calpis” (version)Masami Nagasawa
This commercial commemorates July 7th, Calpis’s birthday, and evokes a sense of the brand’s history.
The footage shows Masami Nagasawa enjoying Calpis, with a bright atmosphere and patches of blue sky that conjure the drink’s refreshing taste.
The song used is Aimyon’s “Lucky Color,” whose light rhythm and vocals further underscore Calpis’s refreshing quality.
Compilation of Calpis commercials. The charm lies in direction that evokes youth and nostalgia! (31–40)
Asahi Soft Drinks Calpis Water “A Place I Can Return to”Ami Toma
The commercial “Return to Myself” depicts moments when the refreshing taste of Calpis helps reset your mood.
The clear blue sky and Ami Toma’s radiant smile evoke the drink’s crisp, refreshing feel.
The BGM features Aimyon’s song “Lucky Color,” whose forward-looking lyrics perfectly match the commercial’s theme.
Asahi Soft Drinks Calpis Water “The Face You Make When You Drink Calpis” editionMasami Nagasawa
The “Calpis Face” edition, where a girl drinks milk-diluted Calpis deliciously.
The young actress’s expressions are adorable and memorable.
The background music features Aimyon’s song “Lucky Color.” It’s a refreshing, catchy track that’s very characteristic of Aimyon.
Asahi Soft Drinks Calpis Water “Kick off summer with Calpis!” Version
This Calpis commercial began airing in April 2015.
The video features Masami Nagasawa, the actress well-known for appearing in Calpis ads.
The main focus is Nagasawa drinking Calpis with children, promoting the idea of kicking off summer with Calpis.
Everyone in the ad looks like they’re enjoying it so much that it makes you want to have a drink yourself.
Asahi Soft Drinks Calpis Soda “Keep Running Through Life” (Version)
In the Calpis Soda commercial featuring Masaki Okada playing a young man sprinting through each day, the exhilarating sound and powerful vocals perfectly match the ad’s image.
After club activities or a hard day’s work, it really makes you want to chug some Calpis Soda.
Asahi Soft Drinks Calpis Water “People Who Live Naturally” edition
This Calpis commercial, released in 2016, features Masami Nagasawa, an actress well known for appearing in Calpis-related ads.
While many people associate Calpis commercials with energetic, summery vibes, this one presents a grander worldview by featuring nomads from Inner Mongolia.
Mongolian people drink fermented milk, and Calpis is said to have been created with fermentation as its inspiration, and the ad emphasizes that shared connection.