Daikin is a manufacturer that focuses on air-conditioning equipment such as air conditioners and air purifiers, and also handles products like water heaters.
You’re probably familiar with their commercials featuring Pichon-kun, their original droplet-shaped character.
In this article, we’ll introduce all of the Daikin commercials that have aired so far.
These ads highlight how Daikin lets you create a comfortable living environment with peace of mind and how its high energy efficiency is gentle on the global environment—sure to make you want to try Daikin’s products.
Pichon-kun also pops up from time to time and is adorable, so keep an eye out for that as you watch.
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Daikin commercials roundup: Introducing ads featuring Pichon-kun too!
Daikin: “To over 170 countries” (version)
This is a commercial that firmly promotes Daikin as a global air-conditioning manufacturer by paralleling it with scenes of local people living peacefully.
The motif of crossing the sea is also an important point, expressing how the company is useful in many countries and conveying the idea of pure, clean air.
It also communicates a strong determination to face air-related challenges around the world head-on and to deliver solutions.
Daikin — Daikin’s Answers: “Premium Heating” Version / “Cold Regions” Version
In the series of commercials titled “Daikin’s Answers,” the product Premium Heating, which addresses concerns about cold feet and dryness with air conditioner heating, is introduced.
In the Cold Region edition, a snowy landscape is shown, and the GokuDan Series, designed for areas with severe cold, is also featured.
The predominantly white visuals convey cleanliness and a chilly atmosphere, while the flowing orange airstream represents warmth.
Watching a parent and child—downcast in the cold—regain their smiles in a warm room is truly heartwarming.
Daikin’s answers: “Premium Cooling” edition / “Durable” edition / “Clean” edition / “Energy-Saving” edition / “Peace of Mind” edition
These commercials highlight what makes Daikin air conditioners superior, showcasing their appeal from perspectives such as cooling performance, energy efficiency, durability, and after-sales service.
Just by watching these ads, you should be able to smoothly grasp the features of Daikin’s air conditioners.
They’re clear commercials that present the features simply and directly.
Daikin Air Possibilities: “Air that Evolves Transportation” / “Air that Enhances Exercise Efficiency”
This commercial illustrates the possibilities of air that only Daikin—having developed businesses related to air such as air conditioning—can realize.
It promotes how controlling the components in the air can lead to advances in transportation and improved operational efficiency.
The message conveys that air is about more than just temperature control and highlights its potential for the future.