[You'll Want to Listen Again] Popular Life Insurance Commercial Songs: CM Themes Through the Years [2026]

I can’t put it into wordsOda Kazumasa

I can't put it into words

Kazumasa Oda’s “Kotoba ni Dekinai” is a self-cover of an Off Course song, included on the album LOOKING BACK 2.

It’s a bittersweet ballad in which the sense of yearning is conveyed not only through the sound but also through Oda’s transparent, chorus-layered vocals.

Known for the episode where Oda was moved to tears and couldn’t continue singing, it is a signature song for both Off Course and Kazumasa Oda.

It also became widely known after being used in a Meiji Life Insurance commercial in 1999, which helped it gain popularity across generations.

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Footsteps ~Be StrongMr.Children

Mr.Children “Footsteps ~Be Strong” MUSIC VIDEO

Sumitomo Life “Three Major Diseases PLUS ALIVE” New CM “You Continue. Footsteps ~Be Strong” (30 seconds) [Sumitomo Life Official]

This commercial conveys who Sumitomo Life’s plan “Three Major Diseases PLUS ALIVE” is designed to support.

The central theme is “running,” expressing the desire to be by your side and support you most closely so you can keep running energetically throughout a long life.

The song that further accentuates the strength portrayed in the visuals is Mr.Children’s “Ashioto ~Be Strong~.” Its powerful vocals over a grand sound are striking, clearly communicating a positive momentum that pushes you forward.

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Yo, you there, kid.Takehara Pisutoru

Takahara Pistol / Hey, You Young Folks (Short Ver.)

Sumitomo Life “1UP” Commercial, Sixth Installment: ‘Leveling Up From Here: Testimony of a Café Waiter’ (Yoichi Okano)

This commercial portrays a meeting at a coffee shop featuring Ich Ueno played by Masaki Suda, expressing the importance of stepping up.

Seeing a casual phone call, Yoichi Okano, the coffee shop master, senses growth.

It also conveys Sumitomo Life’s desire to support many people in taking their next steps.

The song that underscores the humor and positive vibe depicted in the visuals is Pistols Takahara’s “Hey, You Young Folks.” With its powerful sound and vocals, the track resonates memorably and directly conveys the strength to face forward and push ahead.

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Yo, you there, kid.Takehara Pisutoru

Takahara Pistol / Hey, You Young Folks (Short Ver.)

Rina Kawaei, Eita CM Sumitomo Life 1UP [Leveling up in exams: Testimony from the examinee next to me. 35-second version]

This commercial introduces Sumitomo Life’s 1UP while also conveying a positive message about moving forward a little every day.

It features Rina Kawaei narrating from the perspective of the test-taker sitting next to Hajime Ueda, played by Eita Nagayama, describing his exam scene.

His earnest approach to everything is depicted with a comedic touch.

The step-up portrayed in the footage is further highlighted by Pistol Takehara’s song “Yo, Soko no Wakai no.” Its energetic sound and powerful vocals are striking, and the lyrics, which feel like a strong cheer for young people, give listeners a boost.

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AnswerIkuta Rira

Lila Ikuta 'Answer' Official Music Video

A moving ballad by Lila Ikuta that weaves delicate emotional expression with a powerful message, portraying the search for answers to forge one’s own future.

It beautifully captures the protagonist’s emotional journey—from anxious nights curled up in tears to the resolve to carve out a path with their own hands.

Released in March 2021, the song was also featured in a Tokyo Marine Nichido Anshin Life commercial.

It gently encourages people who, despite feeling anxiety and loneliness in their daily lives, choose to face forward and overcome them.

It’s also recommended when you want to convey your feelings at karaoke.