Iris Ohyama’s commercial. The surreal, unique storyline is hilarious!
Iris Ohyama is a manufacturer that handles a wide range of products, from home appliances to daily necessities and food.
They offer high-quality, idea-filled products at affordable prices, so you probably have an Iris Ohyama product in your home, don’t you?
Have you ever seen any of Iris Ohyama’s TV commercials?
Among them, the most popular is the series in which Ryo Yoshizawa plays a man named “Tadashi Yō” (a pun meaning “must be honest”), and its humorous direction has become a hot topic.
In this article, we’ll introduce not only that series but a whole lineup of Iris Ohyama commercials!
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Iris Ohyama commercial. The surreal, unique storyline is really entertaining! (21–30)
IRIS OHYAMA Packaged Rice “Revenge of the Packaged-Rice Faction” VersionRyo Yoshizawa
This is a commercial for packaged rice featuring an executive from the “freshly milled rice” camp and Masao Shoujiki.
In the commercial, the executive shows Masao Shoujiki a proposal for a freshly milled rice ad.
Realizing they’re planning to spend a large budget, Masao teases the executive, saying, “You’re getting flustered because packaged rice is selling.” It’s a cleverly directed commercial that uses a meeting scene for a freshly milled rice ad to actually promote packaged rice.
Iris Ohyama Fresh Rice “Revenge of the Fresh-Rice Faction” (version)Ryo Yoshizawa
This commercial depicts Shojiki Kaname, played by Ryo Yoshizawa, being asked by the executive director for ideas for a packaged rice commercial.
It turns out the executive director is on Team Packaged Rice and is engaged in a factional rivalry with the Fresh Rice camp.
Kaname teases, “You’re getting nervous because fresh rice is selling, aren’t you?” and “First-grade rice is delicious, after all,” highlighting that Iris’s fresh rice is tasty and selling well.
The clever setup—promoting fresh rice through a conversation with the packaged-rice–leaning executive—makes for a memorable ad.
Iris Ohyama Instant-Heat Vacuum Pot “I don’t know” VersionRyo Yoshizawa
In this piece, featuring Ryo Yoshizawa as the character Tadashi Kaname, a rice cooker called the Shunetsu Vacuum Pot is introduced.
It shows a meeting for a rice cooker commercial with Iris, where Kaname takes a bite of rice cooked with the Shunetsu Vacuum Pot and says, “This will sell.” However, he then adds, “But don’t blame me if packaged rice stops selling,” delivering a surreal punchline that pokes fun at the sales of the company’s own packaged rice.
Iris Ohyama Iris Plaza Fuji Mountain Strong Sparkling Water: ‘Live with this strength’ Edition
This is a commercial introducing Fuji-san Strong Sparkling Water sold on Iris Plaza, Iris Ohyama’s official online store.
The animation depicts the refreshing sensation of drinking the sparkling water, and by showing it paired with various outfits, it appeals to the idea that it can be enjoyed in any season.
By emphasizing that it can be savored year-round, it also clearly conveys its gentle flavor that blends seamlessly into everyday life.
Iris Ohyama Energy-Saving Solution “Everyone’s Voice” Version
This is a commercial encouraging the switch to LED lighting for stores and offices in response to the ban on manufacturing and importing/exporting fluorescent lamps starting in 2027.
In the first half of the commercial, various people are asked, “What will you do when fluorescent lamps are gone?” They’re all surprised and clearly troubled.
However, the ad highlights that with IRIS, you can convert to LED at a low cost.
For store owners and office workers, it’s likely a very compelling commercial.