Songs from Kampo Seimei’s commercials: a collection of familiar classics
Have you ever seen the commercials for Japan Post Insurance (Kampo Seimei), which is well known as a life insurance company? You may have noticed that popular actresses appear in them, and you often see V6’s Yoshihiko Inohara as well, don’t you? In this article, we’ll introduce all the songs that have been featured in Kampo Seimei’s commercials.
Along with tie-in tracks by popular artists, we’ll also cover classical pieces and original music created for the ads, so if you’re looking for a song that caught your ear while watching the commercials, be sure to check it out.
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Kanpo Life’s commercial songs: familiar classic tunes (1–10)
The Whistler and His DogArthur Pryor
This is one of a series of commercials that introduce Japan Post Insurance while depicting walks with a dog.
In this “Neighborhood Stroll: New Medical Rider” installment, Hikorohee appears and explains the hospitalization coverage provided by the new medical rider.
While preparing for the unexpected with insurance and trying to stay active in daily life, Hikorohee is joined by Josephine the Afghan Hound, who’s also working hard to exercise—so cute! The background music is Arthur Pryor’s “The Whistler and His Dog.” It’s a piece often used in other companies’ commercials as well, so many people may recognize the tune even if they don’t know the title.
When cherry-blossom hues danceNakajima Mika
The 2013 Kampo Seimei (Japan Post Insurance) TV commercial featured Mika Nakashima’s signature song “Sakurairo Mau Koro.” The track was originally released in 2005, and the version used in the commercial was “Sakurairo Mau Koro – natural edition -,” notable for its acoustic guitar accompaniment.
This version was included as a B-side to “Boku ga Shino to Omotta no wa,” released in 2013.
It has a different feel from the original version, which features piano accompaniment.
Red River Valley
It’s a commercial in which a male employee of Japan Post Insurance writes a letter on the occasion of the retirement of a company president who had taken out a policy.
In addition to conveying the bond of trust built through their professional relationship, the episode showing that they also spent time together privately clearly communicates how sincerely Japan Post Insurance employees stand by their customers.
The background music is “Red River Valley,” known in Japanese as “Akai Kawa no Tanima.” It’s a song known as an American folk tune, and its lyrics evocatively conjure images of vast natural landscapes.
Kanpo Life’s commercial songs: familiar masterpieces (11–20)
Into the DreamInoue Yosui
A universally known classic of folk music.
Released in 1973, it was covered by Yuki Saito in 1989, bringing it back into the spotlight.
From the very first lines, the lyrics address each listener directly; though it’s a breezy pop tune, it carries a depth that reflects Yosui’s unique intelligence, drawing you into a dreamlike world.
His bright, cheerful high tones ring out over a stylish, polished guitar riff, leaving you with a refreshing feeling that makes your worries seem almost silly—an uplifting track, through and through.
Funiculi FuniculaInohara Yoshihiko
Funiculi Funicula is the kind of children’s song that makes you want to hum along the moment it starts playing.
Its mysterious, almost spell-like lyrics and lively melody are captivating.
First released in 1880, it’s an Italian popular song originally written in Italian as a promotional tune for the Funicolare (a mountain cable railway).
No wonder it’s often called the first commercial jingle—the impact when you hear it is strong.
The humorous lyrics are delightful too, so give it a listen and try catching the words!
like youDREAMS COME TRUE
A song written in 2016 as the campaign song for Japan Post Insurance.
Miwa Yoshida’s simple lyrics, addressed to “you”—someone rugged and quiet, yet steadily persistent—really sink into the heart.
They’re filled with gratitude and respect for those who always support us, and it’s easy to see why many DREAMS COME TRUE fans regard it as a “hidden gem.” It’s a warm, encouraging song that gently gives a push to anyone striving toward their dreams.
The Future Projection IIDREAMS COME TRUE
The much-talked-about DREAMS COME TRUE version of the “Kanpo Life Dream Wonder! Campaign” commercial.
Because it’s a campaign offering luxurious prizes like concert tickets for DREAMS COME TRUE, their signature song “Mirai Yosouzu II” is prominently featured.
The atmosphere of being enveloped in great love and a sense of security that the song carries may be a perfect match for the image of insurance.
The universal and overwhelming presence of DREAMS COME TRUE manages to leave a striking impression even in a 15-second commercial—remarkable as ever.
In conclusion
We’ve just introduced a roundup of Kampo Life Insurance commercials and the songs used in them. Many of the ads featured warm presentations that evoked a sense of security and trust. As for the music, in addition to tie-in tracks by popular artists, there were plenty of ear-catching pieces like classical works and CM-original songs. I hope you found the commercial or track you were curious about.