When it comes to Kameda Seika, they’re a confectionery maker with a wide lineup of rice crackers and snacks, including Kaki no Tane, Happy Turn, and Potapotayaki.
I’m sure there are many people, from adults to children, who love Kameda Seika’s snacks.
Their commercials are packed with highlights—often featuring popular actors and celebrities, and showcasing their commitment to delicious taste.
And watching them just makes you want to grab a bite!
In this article, we’ll introduce all the Kameda Seika commercials that have aired so far, so be sure to check them out.
- Compilation of candy commercials: from the latest to nostalgic ones
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- “Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- Bourbon commercials: A collection of familiar snack ads
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
Kameda Seika commercials. A compilation of arare and senbei commercials (1–10)
Kameda Seika: Kameda Kaki no Tane “Umasio, Too Tasty” VersionKento Kaku

This commercial promotes the delicious taste of Umashio, one of the flavor variations of Kameda’s Kaki no Tane, through interactions between Kento Kaku and a child.
Even though the conversation proceeds using only the phrases “umashio” and “umasugi,” their expressive faces clearly convey the message.
With so many happy expressions throughout, the ad effectively communicates how tasty it is.
Kameda Seika “Infinite Shrimp Reading Session” VersionKenjiro Tsuda

This commercial leaves a strong impression with its direction featuring Kenjiro Tsuda reading about the appeal of Infinite Shrimp in his wonderful voice.
Just listening to Tsuda’s narration gives you a vivid sense of how delicious it must be.
In the end, Tsuda actually eats the Infinite Shrimp, and the sounds and his expressions convey the deliciousness even more.
Kameda Seika: Kameda’s Soft Rice Crackers — “Magari Senbei” Version / “Soft Salad” Version / “Potapotayaki” Version



This is a commercial introducing Kameda Seika’s Soft Rice Cracker series.
It features their flagship products: Magari Senbei, Soft Salad, and Potapota-yaki.
In each spot, little kids appear, shown eating with great appetite—the taste comes through, of course, but it’s really the children’s wonderful smiles that shine.
And of course, Kameda Seika’s familiar sound logo makes an appearance, too.
Kameda Seika Hot Air-Roasted Chips “I didn’t know these existed” VersionNarration: Kenjiro Tsuda

This commercial introduces Kameda Seika’s Hot Air Roasted Chips and highlights the care and craftsmanship behind them.
It conveys the toasty flavor and light texture that come from roasting, while clearly communicating that the chips contain components beneficial to the body.
Beyond being delicious, they’re presented as helping to maintain digestive and skin health, expressing a wish for viewers to incorporate them into their daily lives.
The overall visuals are bright, creating an impression of an overwhelmingly positive atmosphere.
Kameda Seika Happy Turn: “Happy Turn 250% Powder – Dressing Room” version / “Happy Turn Spice – Umami” versionKento Kaku


This commercial features Kento Kaku eating Happy Turn and a conversation with someone curious about what he’s eating, through which the product’s appeal is conveyed.
It also introduces the unique flavors like 250% powder and spices, different from the usual taste.
By showing them continuing to eat while chatting, it expresses just how irresistibly delicious it is.
The lighthearted exchanges with the makeup artist and children also convey that you can easily enjoy high quality.
Kameda Seika Happy Turn Spice “Powder Adults Get Hooked On” versionKento Kaku

This commercial shows only Kento Kaku continuously eating Happy Turn Spice, while also depicting a comical exchange with a child who wants it.
By clearly portraying how it’s a powder that adults get hooked on—and how he refuses to give it to the child—it effectively conveys the uniquely addictive flavor.


