A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
KitKat, the chocolate confection sold by Nestlé, is a staple in supermarkets and convenience stores, and many people are likely fans.
In KitKat commercials, which highlight the charm of its sweet chocolate and crisp texture, the deliciousness is conveyed fully—and catchily—through clever presentation.
Many ads also feature popular celebrities and singers, making for a lineup of eye-catching commercials.
In this article, we’ll introduce many of these KitKat commercials, so please take your time and enjoy.
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- A roundup of commercials featuring Alice Hirose. The appeal lies in humorous, impactful direction.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
KitKat commercial roundup: Captivating presentations that catchy convey the delicious flavor! (21–30)
KitKat: Tell us who you stan!
This commercial introduces how KitKat comes in a variety of flavors and highlights the fun of choosing according to your preferences.
Members of JO1 appear in groups, dressed in outfits inspired by the packaging, conveying the excitement of having a range of flavor options.
The song that further enhances the vibe of the ad is JO1’s “Run&Go,” included as a B-side on their 2021 single “WANDERING.” The lyrics express a desire to go anywhere together with the wonderful you who is doing what you love and find enjoyable.
Carried by a refreshing melody, the message conveys a feeling of cheering on those who are giving their best.
Nestlé KitKat Whole High-Cacao + “Nibbling with Cacao Nibs” VersionNew York
It’s a striking commercial featuring the comedy duo New York talking about KitKat Marugoto High Cacao+ while doing yoga.
Shimasa tells Yashiki he’s found a great high-cacao chocolate that even contains cacao nibs, and introduces Marugoto High Cacao+.
But because they’re discussing it while holding yoga poses—and wearing boldly colored outfits—the whole thing has a humorous vibe that’s sure to make you laugh.
Nestlé KitKat Mini Whole Wheat Biscuit in 2021Mugi Kadowaki
This commercial features Mugi Kadowaki introducing KitKat Whole Wheat Biscuit In, using her own name “Mugi” (which means wheat) as a keyword.
It especially highlights the crispy, crunchy texture, and many viewers probably felt like trying it after watching.
Seeing Kadowaki excitedly present the product from start to finish is infectious—it really lifts your spirits.
Nestlé KitKat “Tokyo Cacao” Version
This is a commercial introducing KitKat Tokyo Cacao, made with cacao grown in the Ogasawara Islands.
The narration and visuals focus on the efforts behind creating this product—highlighting that cultivating cacao domestically is a first in Japan and that, besides Nestlé, two other companies collaborated on its development.
It clearly conveys that this is a special KitKat, distinctly different from the usual one.
Nestlé KitKat “Exam Student Support Message” Version
This is one of the commercials aired in 2023 to support students preparing for entrance exams.
By showing people handing KitKats with encouraging messages written on them to examinees, it reassures students that entrance exams aren’t a lonely battle and that there are many people around them offering support.
The background music for this heartwarming commercial features AI’s song “Wareba.” Its lyrics, which praise people’s efforts and encourage us to persevere together, are sure to give us a boost.
Nestlé KitKat “Let’s put a Kit in your mouth” version
In Nestlé’s classic KitKat commercial “Let’s put a Kit in your mouth,” the narration and visuals showcasing the deliciousness of KitKat are striking.
At the end of the ad, there’s a close-up of the package featuring a written message—a hallmark of KitKat—highlighting how perfect it is as a gift for family, friends, and colleagues.
Kaela Kimura’s “You,” released in 2006, was featured in a Kit Kat commercial.
The lyrics gently speak to someone who tries to carry everything on their own, saying, “I’m here, so tell me anything.” They remind us that no one can live without relying on others, and encourage us not to hold back when we’re going through hard or sad times—a message that brings a sense of relief.
If you have a friend or family member who tends to shoulder everything alone, why not send them this song as a way to reach out?
It was released in 2013 as Ayaka’s digital-only single.
The lyrics and music were written by Ayaka, and it was used as the campaign song for Nestlé’s “KitKat” 40th anniversary in Japan.
The song is included on her fourth original album, Rainbow Road, released in 2015.