KitKat, the chocolate confection sold by Nestlé, is a staple in supermarkets and convenience stores, and many people are likely fans.
In KitKat commercials, which highlight the charm of its sweet chocolate and crisp texture, the deliciousness is conveyed fully—and catchily—through clever presentation.
Many ads also feature popular celebrities and singers, making for a lineup of eye-catching commercials.
In this article, we’ll introduce many of these KitKat commercials, so please take your time and enjoy.
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A roundup of KitKat commercials. The catchy presentation that conveys deliciousness is irresistible! (1–10)
Nestlé KitKat ‘Thousand Paper Cranes Drone Show to Support Exam-Takers’
This commercial shows a drone show held at Hofu Tenmangu on January 1, 2025.
The show was designed to support students preparing for entrance exams, and it features many messages of encouragement for them.
Even through the screen, the drone performance is so beautiful and powerful that it takes your breath away, and the commercial captures the genuine, emotional reactions of the students watching it.
The moving CM is set to “Wareba,” sung by AI.
Its message—“Let’s move forward together toward our dreams”—is sure to give a boost to many people working hard toward their goals.
Nestlé KitKat: “It all started with a KitKat” (version)
This piece, which captures the moment sparked by KitKat, is titled “It all started with KitKat.” Many of you may remember the striking animated visuals directed by Naoko Yamada.
The BGM features AI’s “First Time feat.
RIEHATA,” whose lyrics are memorable for their positive message about the importance of never forgetting your beginnings and how nothing you’ve done so far has been in vain.
Nestlé KitKat: “It all starts with KitKat. A chance to connect the hearts of a daughter and her mother” (version)
Even between parent and child—or rather, precisely because they are parent and child—it can be hard to express everyday gratitude and honest feelings.
This commercial tells an animated story of a parent and child who convey those feelings through KitKat.
The real-life episode in which they wrote messages to each other in the message area on the back of the KitKat package and exchanged them is truly heartwarming.
The background music is Start Again, written specifically for this commercial.
The lyrics focus on the word “kikkake” (a catalyst or starting point), which is also the theme of the ad, and their positivity is sure to lift your spirits.
Nestlé KitKat “The Greatest Ever Is Born”AI
This commercial, which shows footage of AI singing on an outdoor vision screen, is titled “The Best Ever Is Born.” It highlights how the rich cacao flavor and crispy texture have been refined to their best-ever level.
In line with the ad’s message, AI performs “We Are The Champions.” Originally released by Queen in 1977, the song’s lyrics about overcoming various hardships to become champions are guaranteed to stir the heart.
AI’s soulful vocals also suit the song’s vibe perfectly.
Nestlé KitKat “KITKAT × JO1” EditionJO1
Speaking of Kit Kat, the famous tagline is “Have a break, have a KitKat,” and this commercial portrays various kinds of break times.
It features the members of JO1, and showcases the perfect KitKats that fit a range of scenes—school, the office, tea gatherings, sports, and more.
The background music is their song “Run & Go.” Its upbeat melody and positive lyrics leave a strong impression, making it a track that lifts your mood as you listen.
Nestlé KitKat: “Just by telling them, you’ll surely be okay.”JO1
Here’s the commercial featuring JO1 member Takumi Kawanishi delivering a message to Ruki Shiroiwa.
Watching him convey his admiration to the older Shiroiwa—who’s in the same group—through a KitKat is enough to make your heart skip a beat.
The BGM is their 2021 track “Tsutaeraru Nara” (“If I Could Tell You”), which sings about expressing your feelings to someone important over a bright melody.
Listening to this song will surely make you want to share your feelings with someone special!
Nestlé KitKat Chocolatory 2015Jiyoung
This is a commercial introducing a special KitKat sold in department stores, featuring Jiyoung, a former member of KARA.
Branded as KitKat Chocolatory, this product differs from regular KitKats and is reportedly sold in the depachika (department store food halls).
It’s characterized by a more luxurious, refined flavor, and the commercial itself is crafted with a premium, high-end atmosphere.
The BGM is “8 Minutes Ago, We” by Ryota Fujimaki, the vocalist of Remioromen.
It’s a warm ballad that expresses straightforward feelings for someone important; if you listen while reading the lyrics, it’s a song that will surely conjure up all kinds of stories.