Who is that beautiful woman? Summary of LUX’s popular and past commercials
When it comes to LUX commercials, the ones that feature the beautiful hair of Hollywood actresses as well as actresses and idols active in Japan are especially memorable, aren’t they?
They also air so frequently that you often see them while watching TV, making them one of the most familiar commercials for many people.
In this article, we’ll introduce some of the most popular LUX commercials that have aired so far.
We’ll also introduce the cast featured in each commercial, so you might find information on the performer you were curious about!
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Super Rich Shine: “I choose how I shine.”Scarlett Johansson, Mami Arakawa Shizuka, Hattori Kumiko
Four women appear in the LUX Super Rich Shine commercial.
The first to appear is the beautiful blonde Hollywood actress Scarlett Johansson, known for films such as Vicky Cristina Barcelona and The Avengers.
Next, emerging from a monochrome palette, is Mami, a calligrapher active not only in Japan but also internationally.
She is followed by Shizuka Arakawa, the figure skater who moved many at the Turin Olympics and won the gold medal.
The last is Kumiko Hattori, the drummer of the band Scenarioart.
Under the commercial’s concept, “I choose my own shine,” each woman expresses her own radiant self.
Touch-up Water, 2000Rachel Leigh Cook
Actress Rachael Leigh Cook appears in it.
When it comes to LUX commercials, I always pictured a stunning brunette actress with long hair and a great figure, but Rachael has a bob and a fuller figure, so her image is a bit different from past LUX spokeswomen.
That said, the commercial’s scenario is the familiar on-set filming scene.
Unilever LUX Lux Bath Glow “Jiggly Jelly” Version
This is a commercial for LUX’s jelly-textured shampoo, Bath Glow.
It highlights its strong penetration and moisture-retention capabilities, promoting hair that’s hydrated and manageable.
The visuals and music evoke a musical theater vibe, making it an eye-catching ad that you can’t help but watch intently.
LUX TreatmentOdette Annable
The actress who appeared in LUX commercials starting in 2011 was the American actress Odette Annable.
She is one of the renowned actresses attracting attention, having starred in numerous films and television works.
The commercial she appears in is an ad introducing LUX’s treatment product.
It strikingly portrays her firmly responding “No!” to the common doubts about treatments raised by the narration.
The direction, which emphasizes her long, sleek, glossy black hair, is very much in the LUX style.
LUX: “Play with women!”Mayumi Sada
In this commercial, developed under the tagline “Play with your femininity!”, women are portrayed moving confidently and authentically to upbeat music with a lively tempo.
The featured performer is Mayumi Sada, who is active as a model and actress.
The way she walks beautifully and boldly, as if on a runway, is incredibly cool and likely inspires admiration from many women.
At the same time, the CM doesn’t only show her in a cool light; it also captures her natural, genuine smile, emphasizing that LUX is an item that supports women.
Unilever LUX: ‘Bring it on, damage.’Ai Tominaga
Here is a commercial that could only come from Ai Tominaga, who is active as a world-renowned fashion model.
While most would want to deny hair damage, this ad embraces it all and delivers a positive message: with LUX, it can be repaired.
Spoken by Tominaga, who faces the world with a forward-looking mindset, the words carry real credibility.
