Lovely commercial jingle

Who is that beautiful woman? Summary of LUX’s popular and past commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
POPS writer/editorKEI
Since discovering music during my school days, I’ve mainly listened to Japanese and Korean pop. I have experience writing articles for sites like Utaten. 2000s J-pop and 2010s K-pop were especially the soundtrack of my youth. With the mindset that “good is good,” I enjoy music across genres. Thanks to past work environments and their influence, I was exposed to lots of classic rock and kayōkyoku (Japanese popular songs), which may have broadened the scope of what I love. At RAG MUSIC, I currently focus on K-pop and J-pop. I strive to edit with a feel for the scene and an eye for hit potential.

When it comes to LUX commercials, the ones that feature the beautiful hair of Hollywood actresses as well as actresses and idols active in Japan are especially memorable, aren’t they?

They also air so frequently that you often see them while watching TV, making them one of the most familiar commercials for many people.

In this article, we’ll introduce some of the most popular LUX commercials that have aired so far.

We’ll also introduce the cast featured in each commercial, so you might find information on the performer you were curious about!

Who Is That Beauty? A Roundup of LUX’s Popular Commercials: All-Time Spots (11–20)

Super Rich Shine: Long DriveScarlett Johansson

Scarlett Johansson from The Avengers appears in a LUX commercial.

This is the Lux Super Rich Shine “Long Drive” commercial.

Scarlett Johansson, who appeared in the movie Avengers, stars in it.

In a scene where she’s driving a convertible with the Eiffel Tower in the background, she lets down her tied-up hair, revealing beautifully shining locks.

Her brunette hair looks sexy.

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LUX Luminique ‘Botanical Natural Radiance’ VersionScarlett Johansson

LUX Luminique Botanical: Natural Radiance Edition

The actress appearing in this commercial is Hollywood star Scarlett Johansson.

LUX commercials tend to feature brunettes, but contrary to that image, her blonde hair is beautifully showcased here! Also, the LUX Luminique introduced in this ad is the series’ first botanical shampoo, and the visuals create a gentle atmosphere that evokes natural ingredients, which is quite striking.

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LUX Super Rich Shine ‘I recommend myself.’ VersionKiko Mizuhara

Kiko Mizuhara embodies the “BRAVE” woman, appointed as the brand ambassador for the revitalized LUX.

In LUX commercials, many Hollywood actresses have been featured over the years, but in the “I am the one who moves me forward.” campaign that began airing in September 2021, Kiko Mizuhara appears.

Mizuhara began her career as a fashion model and now acts in films and TV dramas as well.

In this commercial, she speaks about her motivation to take on challenges.

The artistic visuals paired with Mizuhara’s poised presence make for a cool and beautifully crafted ad.

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Super Damage Repair “Tips” EditionCatherine Zeta-Jones

CM Catherine Zeta-Jones LUX

This is the Lux Super Damage Repair “Tips” commercial.

It features actress Catherine Zeta-Jones, known for roles in Chicago and Rock of Ages.

The product is presented as a treatment for those who care about details down to their heels, fingertips, and the last centimeter of their hair.

Catherine Zeta-Jones running in stilettos with her beautiful hair flowing is absolutely stunning.

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Super Rich (2000)Catherine Zeta-Jones

LUX SUPER RICH CM(2000)

It’s very striking that actress Catherine Zeta-Jones begins with the line, “No, I’m not.” LUX brings to life the ultimate hair she aspires to as she aims for the best.

It ends with LUX’s signature pattern: a close-up of her beautiful hair, the director’s “Cut,” and applause from the crew.

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Super Rich ShineJennifer Lopez

Lux Japan – Jennifer Lopez Commercial 2006 Ad

At the party, the one captivating the men with her beautiful hair is Jennifer Lopez, who is active as an actress and singer.

She has appeared in films such as “Shall We Dance?” and “Anaconda.” In music, her 1999 release “If You Had My Love” was a huge hit, selling over 3 million copies.

After sizing up the men attending the party, she casually drops a hairpin into the pool, prompting all the men enchanted by her to dive in at once! It’s a commercial that makes you envy how LUX Super Rich Shine, the product being advertised, can make everyone around you fall under your spell.

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Who Is That Beautiful Woman? A Roundup of LUX’s Popular Commercials Through the Years (21–30)

LUX Super Rich ShineNina Dobrev

Nina Dobrev- ”LUX” Hair

In 2013, Bulgarian-born actress Nina Dobrev was chosen as the face of the commercial.

She also appeared in the Vin Diesel–starring film xXx: Return of Xander Cage.

In this commercial, a narration explains the effects and benefits of Lux’s flagship product, Super Rich Shine, while showcasing Nina Dobrev’s beautiful brunette hair in sync with the voiceover.

The sight of her glossy long hair flowing is exactly the kind of commercial expression you’d expect from Lux.

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