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Who is that beautiful woman? Summary of LUX’s popular and past commercials

When it comes to LUX commercials, the ones that feature the beautiful hair of Hollywood actresses as well as actresses and idols active in Japan are especially memorable, aren’t they?

They also air so frequently that you often see them while watching TV, making them one of the most familiar commercials for many people.

In this article, we’ll introduce some of the most popular LUX commercials that have aired so far.

We’ll also introduce the cast featured in each commercial, so you might find information on the performer you were curious about!

Who Is That Beauty? A Roundup of LUX’s Popular Commercials: All-Time Spots (11–20)

Spa MoistCharlize Theron

LUX Super Moist CM Charlize Theron

This is a commercial for Lux’s “Supreme Moist” body soap.

The actress featured is Charlize Theron from South Africa.

Despite her harrowing upbringing, Charlize has built a successful career as a Hollywood actress through her striking beauty and rigorous approach to roles.

The ad beautifully showcases her silky, radiant skin, and you can almost sense the rich fragrance wafting through the screen.

Super Rich (2003)Penélope Cruz

Circa 2003 commercial: Penélope Cruz, LUX Super Rich, LUX

The one showing off a magnificent dance in a pure white dress, swaying her beautiful hair from side to side, is the Spanish actress Penélope Cruz.

She has appeared in films such as Pirates of the Caribbean: On Stranger Tides and Murder on the Orient Express.

Around 2003, she was featured in a LUX Super Rich commercial.

As a Spanish actress from a land of passion, her dancing is light and effortless! That lightness is also a selling point of the product, conveyed clearly through the moisture and the beauty of her hair.

And the cute smile she flashes at the end of the commercial is wonderful, too!

LUX Straight & Beauty — Live StraightforwardHatsune Miku, Scarlett Johansson

Hatsune Miku unveils straight hair for the first time, letting down her twin-tails — new commercial for 'LUX Super Rich Shine Straight & Beauty.'

Hatsune Miku, the Vocaloid, even appeared in a LUX commercial! In the LUX Straight & Beauty ad, she sports sleek blue-green hair.

The commercial shows her letting down her signature twin-tails and evolving into a more mature version of herself.

She also performs a special LUX version of Mirai Jokyoku, the theme song from her solo full-orchestra concert.

Plus, Hatsune Miku provides the narration.

At the end of the spot, there’s even a message to Hatsune Miku from Scarlett Johansson, the Hollywood actress who’s a familiar face in LUX commercials.

LUX Super Rich ShineNina Dobrev

Nina Dobrev- ”LUX” Hair

In 2013, Bulgarian-born actress Nina Dobrev was chosen as the face of the commercial.

She also appeared in the Vin Diesel–starring film xXx: Return of Xander Cage.

In this commercial, a narration explains the effects and benefits of Lux’s flagship product, Super Rich Shine, while showcasing Nina Dobrev’s beautiful brunette hair in sync with the voiceover.

The sight of her glossy long hair flowing is exactly the kind of commercial expression you’d expect from Lux.

Unilever LUX Lux Bath Glow “Jiggly Jelly” Version

LUX Bath Glow Jiggly Jelly Version 15 seconds

This is a commercial for LUX’s jelly-textured shampoo, Bath Glow.

It highlights its strong penetration and moisture-retention capabilities, promoting hair that’s hydrated and manageable.

The visuals and music evoke a musical theater vibe, making it an eye-catching ad that you can’t help but watch intently.

Super Rich (2000)Catherine Zeta-Jones

It’s very striking that actress Catherine Zeta-Jones begins with the line, “No, I’m not.” LUX brings to life the ultimate hair she aspires to as she aims for the best.

It ends with LUX’s signature pattern: a close-up of her beautiful hair, the director’s “Cut,” and applause from the crew.

Who Is That Beautiful Woman? A Roundup of LUX’s Popular Commercials Through the Years (21–30)

Super Rich ShineJennifer Lopez

Lux Japan – Jennifer Lopez Commercial 2006 Ad

At the party, the one captivating the men with her beautiful hair is Jennifer Lopez, who is active as an actress and singer.

She has appeared in films such as “Shall We Dance?” and “Anaconda.” In music, her 1999 release “If You Had My Love” was a huge hit, selling over 3 million copies.

After sizing up the men attending the party, she casually drops a hairpin into the pool, prompting all the men enchanted by her to dive in at once! It’s a commercial that makes you envy how LUX Super Rich Shine, the product being advertised, can make everyone around you fall under your spell.