Who is that beautiful woman? Summary of LUX’s popular and past commercials
When it comes to LUX commercials, the ones that feature the beautiful hair of Hollywood actresses as well as actresses and idols active in Japan are especially memorable, aren’t they?
They also air so frequently that you often see them while watching TV, making them one of the most familiar commercials for many people.
In this article, we’ll introduce some of the most popular LUX commercials that have aired so far.
We’ll also introduce the cast featured in each commercial, so you might find information on the performer you were curious about!
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[Who is that beautiful woman?] LUX’s Popular Commercials: A Roundup of Past Ads (1–10)
Super Rich (2005)Natalie Portman
The actress who appeared in the LUX Super Rich commercial that aired around 2005 was Natalie Portman, an Israeli-born actress.
She has appeared in works such as Star Wars: Episode I – The Phantom Menace and Black Swan, and in Japan she has also appeared in Dior commercials.
In the LUX commercial, she wears a dress and showcases elegant swordplay while dramatically tossing her beautiful long hair.
The ad conveys that by using this product, you can prevent damage to your hair before it strikes.
In the end, she achieves a complete victory over damage, shifting from a cool expression during the battle scene to a soft, gentle smile.
Unilever Japan LUX “#BeHairself: My hair, my choice.”Kiko Mizuhara
It’s a powerful commercial that strongly highlights the company’s philosophy of challenging prejudice against hairstyles and hair colors, as well as outdated rules.
In defiance of phrases like “hair that’s appropriate for X,” it proclaims the freedom of hair with the message, “I decide my hair.” The content expresses the importance of choosing your own hairstyle and how putting your individuality into your hair can make your life shine, set to visuals of diverse hairstyles and colors.
It’s a CM that firmly upholds the ideal of affirming the choice to decide your own hair and of being a supporter of a wide range of hair colors and styles.
It might be a good idea to use the various hairstyles featured in the commercial—including those of Kiko Mizuhara—as inspiration for yourself.
Super Rich Shine: Long DriveScarlett Johansson
This is the Lux Super Rich Shine “Long Drive” commercial.
Scarlett Johansson, who appeared in the movie Avengers, stars in it.
In a scene where she’s driving a convertible with the Eiffel Tower in the background, she lets down her tied-up hair, revealing beautifully shining locks.
Her brunette hair looks sexy.
Who Is That Beauty? A Roundup of LUX’s Popular Commercials: All-Time Spots (11–20)
Energy Supplement EssenceKeira Knightley
The actress appearing in the commercial for Lux’s leave-in treatment, Energy Supplement Essence, is the British actress Keira Knightley.
With her beautiful 170 cm figure and refined features, she is hailed as a great beauty.
In the commercial, it’s visually and clearly conveyed—using a parody of the Evil Queen’s famous “Mirror, mirror” line from Snow White—that using Energy Supplement Essence can transform your hair quality in as little as three days.
It makes you think, “If it can give me hair this gorgeous, I want to try it!”
Luminique “Reset” VersionAnne Hathaway
The woman with the wonderful smile appearing in the LUX “Luminique” commercial is the American actress Anne Hathaway.
She has starred in many high-profile films, including The Devil Wears Prada and The Intern.
In the 2012 musical film Les Misérables, which enjoyed immense popularity, she won the Academy Award for Best Supporting Actress.
In the LUX commercial, she makes full use of her image with striking long hair, showcasing her beautiful locks to the fullest.
Gaining such beautiful hair seems to give her a confident look in the various expressions shown in the ad.
Many people likely admire her for both her beautiful expressions and her hair!
LUX Luminique ‘Botanical Natural Radiance’ VersionScarlett Johansson
The actress appearing in this commercial is Hollywood star Scarlett Johansson.
LUX commercials tend to feature brunettes, but contrary to that image, her blonde hair is beautifully showcased here! Also, the LUX Luminique introduced in this ad is the series’ first botanical shampoo, and the visuals create a gentle atmosphere that evokes natural ingredients, which is quite striking.
LUX Super Rich Shine ‘I recommend myself.’ VersionKiko Mizuhara
In LUX commercials, many Hollywood actresses have been featured over the years, but in the “I am the one who moves me forward.” campaign that began airing in September 2021, Kiko Mizuhara appears.
Mizuhara began her career as a fashion model and now acts in films and TV dramas as well.
In this commercial, she speaks about her motivation to take on challenges.
The artistic visuals paired with Mizuhara’s poised presence make for a cool and beautifully crafted ad.