Who is that beautiful woman? Summary of LUX’s popular and past commercials
When it comes to LUX commercials, the ones that feature the beautiful hair of Hollywood actresses as well as actresses and idols active in Japan are especially memorable, aren’t they?
They also air so frequently that you often see them while watching TV, making them one of the most familiar commercials for many people.
In this article, we’ll introduce some of the most popular LUX commercials that have aired so far.
We’ll also introduce the cast featured in each commercial, so you might find information on the performer you were curious about!
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[Who is that beautiful woman?] LUX’s Popular Commercials: A Roundup of Past Ads (1–10)
Spa MoistCharlize Theron
This is a commercial for Lux’s “Supreme Moist” body soap.
The actress featured is Charlize Theron from South Africa.
Despite her harrowing upbringing, Charlize has built a successful career as a Hollywood actress through her striking beauty and rigorous approach to roles.
The ad beautifully showcases her silky, radiant skin, and you can almost sense the rich fragrance wafting through the screen.
Styling Form 2009Catherine Zeta-Jones
Catherine Zeta-Jones sits before a lighted mirror, setting her wavy hair with LUX styling foam.
Using a treatment-effect foam that doesn’t make it stiff, she styles it to a natural touch, then happily dashes out through the door.
Super Rich (2003)Penélope Cruz
The one showing off a magnificent dance in a pure white dress, swaying her beautiful hair from side to side, is the Spanish actress Penélope Cruz.
She has appeared in films such as Pirates of the Caribbean: On Stranger Tides and Murder on the Orient Express.
Around 2003, she was featured in a LUX Super Rich commercial.
As a Spanish actress from a land of passion, her dancing is light and effortless! That lightness is also a selling point of the product, conveyed clearly through the moisture and the beauty of her hair.
And the cute smile she flashes at the end of the commercial is wonderful, too!
Who Is That Beauty? A Roundup of LUX’s Popular Commercials: All-Time Spots (11–20)
Super Rich (2005)Natalie Portman
The actress who appeared in the LUX Super Rich commercial that aired around 2005 was Natalie Portman, an Israeli-born actress.
She has appeared in works such as Star Wars: Episode I – The Phantom Menace and Black Swan, and in Japan she has also appeared in Dior commercials.
In the LUX commercial, she wears a dress and showcases elegant swordplay while dramatically tossing her beautiful long hair.
The ad conveys that by using this product, you can prevent damage to your hair before it strikes.
In the end, she achieves a complete victory over damage, shifting from a cool expression during the battle scene to a soft, gentle smile.
LUX Straight & Beauty — Live StraightforwardHatsune Miku, Scarlett Johansson
Hatsune Miku, the Vocaloid, even appeared in a LUX commercial! In the LUX Straight & Beauty ad, she sports sleek blue-green hair.
The commercial shows her letting down her signature twin-tails and evolving into a more mature version of herself.
She also performs a special LUX version of Mirai Jokyoku, the theme song from her solo full-orchestra concert.
Plus, Hatsune Miku provides the narration.
At the end of the spot, there’s even a message to Hatsune Miku from Scarlett Johansson, the Hollywood actress who’s a familiar face in LUX commercials.
Luminique “Reset” VersionAnne Hathaway
The woman with the wonderful smile appearing in the LUX “Luminique” commercial is the American actress Anne Hathaway.
She has starred in many high-profile films, including The Devil Wears Prada and The Intern.
In the 2012 musical film Les Misérables, which enjoyed immense popularity, she won the Academy Award for Best Supporting Actress.
In the LUX commercial, she makes full use of her image with striking long hair, showcasing her beautiful locks to the fullest.
Gaining such beautiful hair seems to give her a confident look in the various expressions shown in the ad.
Many people likely admire her for both her beautiful expressions and her hair!
Energy Supplement EssenceKeira Knightley
The actress appearing in the commercial for Lux’s leave-in treatment, Energy Supplement Essence, is the British actress Keira Knightley.
With her beautiful 170 cm figure and refined features, she is hailed as a great beauty.
In the commercial, it’s visually and clearly conveyed—using a parody of the Evil Queen’s famous “Mirror, mirror” line from Snow White—that using Energy Supplement Essence can transform your hair quality in as little as three days.
It makes you think, “If it can give me hair this gorgeous, I want to try it!”