Have you ever been to Ministop?
Among nationwide convenience store chains, Ministop is known for pursuing its own unique path.
That’s because its freshly made original items—ranging from desserts like soft-serve ice cream to hot snacks—are prepared in the in-store kitchen and are very popular.
Plus, almost all locations have eat-in spaces, so you can enjoy your food right there.
In this article, we’ll introduce a whole collection of Ministop commercials.
They’re packed with ads for original menu items that might just make you hungry as you watch, so enjoy!
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MINISTOP commercial. A parade of delicious-looking original products! (1–10)
MINISTOP Yammitsu Kitchen ‘Fully Ripe Apple Mango Parfait’Yuko Oshima
This commercial straightforwardly appeals to how delicious it is by showing Yuko Oshima enjoying a fully ripe apple mango parfait.
She happily reports that she bought it, then eagerly digs in while looking blissful.
The expression that her mind is filled with mango is striking, conveying just how strongly the mango flavor comes through.
You also get a close look at the product itself, which gives the impression that it highlights the juiciness of the mango.
Ministop Yammitsu Kitchen: “Chicken Skin Chips” EditionYuko Oshima
This commercial from Ministop’s Yami-tsu Kitchen series introduces their chicken skin chips, highlighting how irresistible they are through Yuko Oshima’s reactions.
The moment she suddenly craves chicken skin chips, even though Ministop is in the opposite direction from where she’s headed, she turns back to go buy them.
As soon as the craving hits, mouthwatering imaginations unfold, and the desire becomes impossible to suppress—that’s the development here.
Centering on the chicken skin chips, the imagination expands to other products as well, effectively conveying the variety on offer.
Ministop Yami-Tsu Kitchen ‘Caramel Macchiato Pudding Parfait’ VersionYuko Oshima
This commercial promotes the taste and sensory experience of the Caramel Macchiato Pudding Parfait through Yuko Oshima’s presence.
In clearly conveyed visuals set in a somewhat hot-looking atmosphere, Yuko Oshima eats the Caramel Macchiato Pudding Parfait, and her smile powerfully communicates how delicious it is.
The chime of a wind bell timed to the moment she takes a bite expresses a gentle chill that’s perfect for summer.
Overall, the upbeat feel of the footage evokes a sense of exhilaration that comes from savoring the flavor.
MINISTOP Tapioca Pudding “Family Chat” Version
This is a commercial introducing Ministop’s Tapioca Pudding, which lets you enjoy tapioca and pudding together.
It starts by asking what people want from Ministop and finding that both tapioca and pudding are in demand.
The ad highlights that Tapioca Pudding combines these requests into one product, letting you savor the appeal of both at the same time.
The distinctive imagery of pudding and tapioca merging builds anticipation and excitement for the product.
MINISTOP Hapi-Rich SweetsErika Toda
This is a commercial introducing Ministop’s premium-themed dessert series, Hapi-Rich Sweets.
The footage shows a spoon dipping into cup-style desserts, with close-ups of the various ingredients inside to convey the meticulous attention to detail.
Erika Toda’s gaze toward the viewer is striking, and her gentle smile suggests a rich, satisfying flavor.
The ad also depicts an array of different desserts lined up, clearly expressing the series’ wide variety.
MINISTOP White Peach Soft Serve “Can’t Stop” Version
This commercial conveys just how delicious Ministop’s White Peach Soft Serve is by showing people who end up ordering it almost against their will.
The story goes that someone comes in only to buy tissues but ends up ordering the White Peach Soft Serve, and it depicts the rich flavor spreading through their mouth as they eat it on the spot.
Another highlight is the sudden start of a song by powerful vocalists that conveys its appeal, with lyrics that clearly express the deliciousness.
Blending in a comedic tone, the ad also gives a sense that it’s something you can pick up casually.
MINISTOP’s evolved Halo-Halo is here! “Halo-Halo Fruit Ice Strawberry” edition
This commercial showcases the appeal of Halo-Halo Kajitsu Kori Ichigo, an evolved version of Ministop’s signature dessert, Halo-Halo.
It uses sliced frozen strawberries and notably contains no ice, a key point that highlights the full flavor of the fruit.
The repeated use of the word “saku-saku” in the song conveys what the product is like, emphasizing that its texture is a major draw.
As a visual that spotlights the product’s appearance, it leaves an impression that heightens anticipation about what it’s like.