Seven & i Holdings commercials. A collection of convenience store and supermarket commercials.
Seven & i Holdings is a company that operates convenience stores and supermarkets such as 7-Eleven and Ito-Yokado, as well as the Sogo and Seibu department stores.
They actively run commercials on TV and online, mainly promoting their private-brand products and highlighting the company’s initiatives.
In this article, we’ll introduce a comprehensive roundup of Seven & i Holdings’ commercials.
Many of them are thoughtfully produced, so they’re well worth watching.
Let’s dive in and see what kinds of commercials they have!
Seven & i Holdings commercials. Compilation of convenience store and supermarket commercials (1–10)
7‑Eleven “Shall I heat it up?” VersionSho Sakurai, Masaki Aiba, Yuki Amami
This commercial depicts Sho Sakurai and Masaki Aiba playing aliens working part-time at 7-Eleven, practicing Earth’s language.
They’re working on the essential convenience-store register phrase, “Would you like me to heat this up?” But their awkward attempt—‘Atatakamemasuka?’—stands out, and their earnest practice comes across as endearing.
The phrase “May we become someone’s warm place” appears, conveying the desire to be not just a store, but a presence that supports customers.
7-Eleven: “Mission!?” VersionSho Sakurai, Yuki Amami
Sho Sakurai and Yuki Amami appear as 7‑Eleven clerks, introducing hot snacks such as fried chicken.
However, in this commercial series, it’s actually revealed that Sakurai is an alien who has come to Earth.
Then, a boy who comes to the store as a customer suddenly speaks in the language of space, asking Sakurai, “You haven’t forgotten the mission, right?” It really makes you wonder who the boy actually is and what the mission entails—leaving you eager to see what happens next.
Seven Bank: ‘If Actor Kento Kaku Were Reincarnated, He’d Be an ATM’ (Version)Kento Kaku
This commercial depicts a strange story in which Kento Kaku is reincarnated from an actor into an ATM.
This is the digest version, and the official channel is streaming the story from Episode 1.
The unexpected premise leaves a strong impression and makes you curious about the storyline, while also conveying that Seven Bank ATMs are installed with the hope of being useful to many people.
7-Eleven: “Aliens Appear” / “Even Aliens Are Shocked” / “Even Aliens Feel Fluffy”Sho Sakurai, Masaki Aiba, Yuki Amami
This commercial features a unique world where aliens who have come to Earth transform into figures resembling Sho Sakurai and Masaki Aiba, and from there, it portrays their connection with 7-Eleven.
The story begins when the owner, Yuki Amami, invites the two to work part-time, and the aliens go on to experience a series of surprises through their part-time jobs.
It cheerfully conveys how anyone can easily enjoy services that even amaze aliens—like rice balls packed with fillings and freshly made bread.
Ito-Yokado “Good things. The usual. Song” Version / “Initiatives for the Future” Version / “Quality” Version
Here are two types of commercials introducing Ito-Yokado’s initiatives, along with a commercial featuring an original song whose lyrics are based on those initiatives.
The ads depict activities that contribute to the SDGs and show how each prepared dish sold in the store is made with care and attention.
They convey that Ito-Yokado is a store you can use with confidence.
Seven & i Holdings “Autumn Outing Fair” edition
Mana Ashida, who starred in the drama Marumo no Okite, saw its theme song Maru Maru Mori Mori! become a huge hit, and she continues to shine in various scenes even in the Reiwa era.
Steki na Nichiyoubi ~Gyu Gyu Good Day!~ is her solo debut single, released in 2011.
Beyond its bright, bouncy sound, you can also feel energized by Mana-chan’s exuberant, lively dancing! As the tie-in song for Seven & i Holdings’ “Autumn Outing Fair” campaign, it’s a happy tune that truly makes you want to head out and have fun!
7-Eleven “7-Eleven SPECIAL SMILE CHRISTMAS (Chicken Sale)” EditionSEVENTEEN
The commercial “7-Eleven SPECIAL SMILE CHRISTMAS (Chicken Sale),” a collaboration between 7-Eleven and the boy group SEVENTEEN, lets you enjoy watching the members eating chicken.
Their song “Ima – Even If the World Ends Tomorrow” plays, creating a romantic Christmas mood—that’s wonderful, too.
Be sure to pay attention to the lyrics, which depict the beauty of love.
