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[Parenting Support] Nishimatsuya commercial: from cute ads to heartwarming ones
Nishimatsuya is a great ally for families raising children, offering affordable baby clothes, kids’ apparel, and other essentials.
It’s a store you often see around town, and if you watch TV, you’ve probably noticed their memorable commercials featuring the tagline “Supporting Child-Rearing, Nishimatsuya.”
In addition to the cute commercials with the rabbit character, Nishimatsuya’s heartwarming ads that cheer on those working hard at parenting are also very popular.
In this article, we’ll introduce a collection of Nishimatsuya commercials.
If there’s a commercial you’ve seen before that caught your attention, be sure to look for it here.
[Parenting Support] Nishimatsuya commercials: from cute to heartwarming (1–10)
Nishimatsuya: “Supporting Smiles in Parenting 2026”
This commercial portrays everyday, spontaneous moments of communication between children and adults, while also highlighting Nishimatsuya’s commitment to supporting child‑rearing.
The key point is adults smiling as they interact with children, conveying a sense of watchful care from the community and those around them.
It emphasizes warmth by showing people of various generations and appearances treating children with the same kindness.
Nishimatsuya “2026 New Year’s Sale: Recording and Curry Are Nice, But…”
This is a commercial promoting Nishimatsuya’s New Year’s sale, shown through scenes of a rabbit character in a recording session.
The key point is the lively back-and-forth between the character and the director, conveying the happy New Year vibe and the fun of the first sale of the year.
With humorous lines like “Curry is great, but Nishimatsuya,” it focuses on rhythm to convey a sense of fun.
Nishimatsuya “2025 Winter Thanksgiving Sale: Recording—They Say Santa Will Come, Too” Edition
This series of commercials featuring the amusing back-and-forth between Mimi-chan and the male recording engineer is a hit.
In this installment, we see them recording an announcement for the winter sale.
While Mimi-chan urges viewers to buy their winter items before Christmas, the man sings, “Santa might come… or might not.” Mimi-chan pounces with, “Which is it!?” Their witty banter is full of humor and so entertaining to watch.
Nishimatsuya “Brick Town” version / “Handbell” version
These are two commercials introducing winter items for 2025.
The “Brick Town” version features stylish visuals set against a brick wall that looks like a catalog backdrop, giving the commercial a fashionable feel.
Meanwhile, the “Handbells” version showcases children holding handbells, with an endearing, cute-leaning presentation that leaves an impression.
In both commercials, you’re struck not only by how stylish and cute the clothes are, but also by how affordable they are.
Nishimatsuya 2025 Grand Founding Festival: “Recording – 5 Years and 768 Months”
This commercial announces the start of the Grand Founding Festival at Nishimatsuya and expresses excitement for the event through a comedic exchange with a character.
It depicts interactions with the director during the recording session: when asked how old she turned on this birthday, she responds in a complicated way, “5 years and 768 months.” The director immediately converts that into years, but Mimi-chan sings to express that she’d prefer not to state her age.
Including that flow, the overall tone is humorous.
Nishimatsuya Elfindoll “Rhythm Synchro: Summer Sky” Version / “Seaside Wipe” Version
This is a commercial introducing summer clothing from Elfindoll, a private brand of Nishimatsuya.
It shows children wearing various designs and smiling, and it’s the kind of video that makes you smile just by watching it.
Nishimatsuya 2023 Grand Founding Festival Sale “Recording/Birthday 2” Version
In this commercial announcing Nishimatsuya’s Founding Festival, the event is presented as the birthday of their mascot character, Mimi-chan.
Set in a recording studio, the ad features a deadpan exchange where the recording engineer asks, “How old is Mimi-chan now?” and Mimi-chan replies, “67.” The engineer then suddenly switches to polite speech, creating a surreal, humorous moment.